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Nick Naumof: October 2014
http://naumof.blogspot.com/2014_10_01_archive.html
Applied Behavioral Science Consultant Trainer Writer Thinker. Training in Behavioral Sciences. Book: It Makes (No) Sense. Smart Heuristics: When to Change your Summer Tyres with the Winter Ones. A few years ago, in my country of birth – Romania – a new regulation was introduced regarding the use of winter-tyres. The initial regulation stated that it was mandatory to use winter-tyres starting with November 1. From a purely meteorological point of view, the November 1. The police, however, applies the law ...
naumof.blogspot.com
Nick Naumof: June 2014
http://naumof.blogspot.com/2014_06_01_archive.html
Applied Behavioral Science Consultant Trainer Writer Thinker. Training in Behavioral Sciences. Book: It Makes (No) Sense. Opening Behavioral Design Net•Work. The Fusion between Behavioral Science, Service Design and Business Practice is the next path to growth. In a highly competitive and saturated market be •. Coming Human Friendly is the main way to create additional value. I invite you to contribute to the open source project Behavioral Design Net •. Behavioral Design Net • Work Group on LinkedIn.
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Nick Naumof: Fairness and the Greek Government Decisions
http://naumof.blogspot.com/2015/07/fairness-and-greek-government-decisions.html
Applied Behavioral Science Consultant Trainer Writer Thinker. Training in Behavioral Sciences. Book: It Makes (No) Sense. Fairness and the Greek Government Decisions. In the past weeks the Situation of Greece and its debts have been on the forefront of the main news channels in the world. Things aren’t all that straight forwards as they are presented on TV. Greece received (and hopefully will continue to receive, though not unconditionally) money from three sources – (1) The EU commission...Unfortunately...
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Nick Naumof: What is a Bargain?
http://naumof.blogspot.com/2015/06/what-is-bargain.html
Applied Behavioral Science Consultant Trainer Writer Thinker. Training in Behavioral Sciences. Book: It Makes (No) Sense. What is a Bargain? A while back, I heard the following definition for a bargain:. It is something that you don’t need at a price that you can’t resist. Although this definition might seem too anecdotic and a bit “unserious”, it is a wonderful illustration of the psychology behind bargains and it explains why sometimes we buy not-so-useful things. Quite interestingly, in the case of a ...
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Nick Naumof: November 2014
http://naumof.blogspot.com/2014_11_01_archive.html
Applied Behavioral Science Consultant Trainer Writer Thinker. Training in Behavioral Sciences. Book: It Makes (No) Sense. Nudge for Good - Sharing the BIG Chocolate Cake. Nudge for Good is written by Richard Thaler on the copies of Nudge that are signed by him. The choice (decision makers in) companies face is between a LARGE chocolate cake and a smaller chocolate cake. Nudging for good does not directly imply the lack of profitability. On the contrary! The metaphor that I believe best describes nudging ...
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Nick Naumof: August 2014
http://naumof.blogspot.com/2014_08_01_archive.html
Applied Behavioral Science Consultant Trainer Writer Thinker. Training in Behavioral Sciences. Book: It Makes (No) Sense. And in the End They Pay…. Of September (2014) I will be speaking at the Design For Conversion. Usually, when one thinks of conversion and design, the first thoughts are linked to doing things that will increase the number (proportion) of people who buy stuff from a website. Well, that’s a very rough and simplistic view. My presentation at the Design For Conversion conference. The topi...
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Nick Naumof: July 2015
http://naumof.blogspot.com/2015_07_01_archive.html
Applied Behavioral Science Consultant Trainer Writer Thinker. Training in Behavioral Sciences. Book: It Makes (No) Sense. Is it Wrong to Take the Elevator to the Gym? When I go to the gym, unconsciously (habitually) I take the elevator. My usual work-out is around 35 minutes ( /- 5) and the main purpose is to burn some calories (I’m not into body building). Quite recently I realized that my habitual / mindless behaviour is, in a way, awkward. I live on the 10. Saving time could be a plausible explanation...
naumof.blogspot.com
Nick Naumof: June 2015
http://naumof.blogspot.com/2015_06_01_archive.html
Applied Behavioral Science Consultant Trainer Writer Thinker. Training in Behavioral Sciences. Book: It Makes (No) Sense. What is a Bargain? A while back, I heard the following definition for a bargain:. It is something that you don’t need at a price that you can’t resist. Although this definition might seem too anecdotic and a bit “unserious”, it is a wonderful illustration of the psychology behind bargains and it explains why sometimes we buy not-so-useful things. Quite interestingly, in the case of a ...
naumof.blogspot.com
Nick Naumof: April 2015
http://naumof.blogspot.com/2015_04_01_archive.html
Applied Behavioral Science Consultant Trainer Writer Thinker. Training in Behavioral Sciences. Book: It Makes (No) Sense. How (Not) To Design a Lottery. Early this year, the Romanian Government, through the Finance Ministry, decided to organize a lottery of receipts. The aim was to encourage Romanians to ask for the receipt at (small) shops, restaurants etc. The goal was to tackle tax evading done by small businesses. That are of X lei (the decimals don’t count). X can be between 1 and 999 lei. Applying ...
