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Experience Books | Informing CX and UX Professionals

Informing CX and UX Professionals

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Experience Books | Informing CX and UX Professionals | experiencebooks.wordpress.com Reviews

https://experiencebooks.wordpress.com

Informing CX and UX Professionals

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1

Clued In | Experience Books

https://experiencebooks.wordpress.com/2012/02/07/clued-in

UX and CX Essential Reading. Rocket Surgery Made Easy →. February 7, 2012 · 4:10 pm. I recently attended the first CXPA Conference. It was a great event attended by some of the leaders in delivering great experiences. One side benefit of attending was that they gave away a number of Customer Experience books. I had the chance to discover a few that I might not have found otherwise. One of these books was Clued In. How To Keep Customers Coming Back Again And Again by Lewis P. Carbone. The performance of t...

2

What Customers Want | Experience Books

https://experiencebooks.wordpress.com/2012/11/05/what-customers-want

UX and CX Essential Reading. Rocket Surgery Made Easy. November 5, 2012 · 9:10 am. I just finished reading What Customers Want. By Anthony Ulwick, 2005. It is an interesting read. But, it provides an incomplete picture of business strategy. In a way, that is what makes it worth reviewing. I will cover the key ideas of the book and also point out a few additional books that may be helpful in getting a more complete picture. In the outcome-driven paradigm, an opportunity for growth is defined as an outcome...

3

The Experience Economy | Experience Books

https://experiencebooks.wordpress.com/2012/01/27/the-experience-economy

UX and CX Essential Reading. Clued In →. January 27, 2012 · 3:01 pm. If you are involved in creating experiences for your users and customers, The Experience Economy by Joseph Pine and James Gilmore is a must read. Theming an experience means scripting a participative story. The role of design becomes key to this type of business strategy. Understanding the customers and what will delight them is a critical element to success. Talk about designing for the customer in many organizations really means desig...

4

UX and CX Essential Reading | Experience Books

https://experiencebooks.wordpress.com/ux-cx-essential-reading

UX and CX Essential Reading. UX and CX Essential Reading. After doing experience design for many years, I believe that the combination of design thinking and business acumen combine to create the potential for creating great experiences. So what does it take to deliver great experiences? The core activities are:. Identify the customer and their needs. Translate needs into a business strategy. Identify and design the experience touch points. Be an expert on at least one type of interaction. By Steve Mulde...

5

Rocket Surgery Made Easy | Experience Books

https://experiencebooks.wordpress.com/2012/02/17/rocket-surgery-made-easy

UX and CX Essential Reading. What Customers Want →. February 17, 2012 · 10:54 am. Rocket Surgery Made Easy. You want to make your products better, easier to user. The best way to do that is to watch people using them, getting feedback about what problems exist, and then fixing those problems. This book provides a good definition of Usability Testing. The approach recommended in this book is that some testing is better than none and that anyone can do usability testing. Do-it-yourself’ usability tests are...

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Experience Books | Informing CX and UX Professionals

UX and CX Essential Reading. November 5, 2012 · 9:10 am. I just finished reading What Customers Want. By Anthony Ulwick, 2005. It is an interesting read. But, it provides an incomplete picture of business strategy. In a way, that is what makes it worth reviewing. I will cover the key ideas of the book and also point out a few additional books that may be helpful in getting a more complete picture. In the outcome-driven paradigm, an opportunity for growth is defined as an outcome, job, or constraint that ...

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