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Explorer Group - Shopper Solutions

Explorer Group is a leading authority in shopper research, shopper insights, and eye tracking technologies. Contact us if you'd like to learn more about how and why people buy.

http://www.explorergroup.ca/

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Explorer Group - Shopper Solutions | explorergroup.ca Reviews
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Explorer Group is a leading authority in shopper research, shopper insights, and eye tracking technologies. Contact us if you'd like to learn more about how and why people buy.
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1 what triggers
2 shoppers to buy
3 buying experience
4 does your branch
5 experience drive loyalty
6 why do customers
7 shop your store
8 product assortment
9 shopping mall experience
10 who we are
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what triggers,shoppers to buy,buying experience,does your branch,experience drive loyalty,why do customers,shop your store,product assortment,shopping mall experience,who we are,methods,our philosophy,our approach,our tools,observational science,research
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Explorer Group - Shopper Solutions | explorergroup.ca Reviews

https://explorergroup.ca

Explorer Group is a leading authority in shopper research, shopper insights, and eye tracking technologies. Contact us if you'd like to learn more about how and why people buy.

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1

Explorer Group - Our Approach

http://www.explorergroup.ca/explorer/ourapproach.html

Behavioral science suggests we are not rational beings 24/7. We process most of what is going on in an environment at a subconscious level. That’s why we focus our research efforts in store to see what your shoppers are reacting to using some of the latest observational scientific approaches. Then we go deeper. Key to our research effectiveness is we test everything in situation. Actual retail environments or we recreate it in our Centre for Shopper Insights. In Situ is at the heart of what we do.

2

Explorer Group - Our Philosophy

http://www.explorergroup.ca/explorer/ourphilosophy.html

New discoveries about the mind reveal that the subconscious side of our mind is where the majority of decision making occurs. Much of human behaviour is triggered by our environment and emotions. This is the subconscious part of your brain, a very different part than you use to answer a five point rating scale! We use science to get the real reactions that people can’t tell us about. Rational decision making, which is 5% of decisions Explicit, Slow, Analytical, Learned, Propositional, Conscious.

3

Explorer Group - Research

http://www.explorergroup.ca/explorer/byservice2.html

Research / By Service. In Store Communication Testing. Retail Marketing Program Evaluation. In Situ" Attitudinal Research. Centre For Shopper Insights.

4

Explorer Group - Our Tools

http://www.explorergroup.ca/explorer/insitu2.html

Our Tools / "In Situ" Attitudinal Research. Intercept Or Exit Interviews. On-Line Diaries And Deep Dive Immersive. In Situ" Attitudinal Research. Centre For Shopper Insights.

5

Explorer Group - Our Tools

http://www.explorergroup.ca/explorer/observationalsc2.html

Our Tools / Observational Science. In Situ" Attitudinal Research. Centre For Shopper Insights.

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