estelmas.wordpress.com
Week 8 – Core Elements of Social Web Strategy | Social Media + PR
https://estelmas.wordpress.com/2012/11/18/week-8-core-elements-of-social-web-strategy
Follow my blog as I navigate my way around the world of social media in public relations. Week 8 – Core Elements of Social Web Strategy. Source: Blue Source Marketing. It’s easy to tell when social media strategy has failed. Now, let’s take a look at some social media strategies with all the right ingredients. KLM Suprises it’s Customers. Source: http:/ www.umpf.co.uk/blog/tag/social-media-campaigns-hall-of-fame/. They targeted the right audience, those customers already flying with KLM. Happy customers ...
estelmas.wordpress.com
September | 2012 | Social Media + PR
https://estelmas.wordpress.com/2012/09
Follow my blog as I navigate my way around the world of social media in public relations. Monthly Archives: September 2012. Benefits of Twitter advertising to a PR campaign – Week 3. This week we had Zack Sandor-Kerr spoke to the class about various social media tools used for connection. He covered Twitter promoted tweets , promoted accounts and promoted trends”. This post discusses their potential value to a public relations program. Twitter promoted-accounts and promoted-tweets. The power of Twitter.
estelmas.wordpress.com
Twitter shines bright during Toronto power outage – Week 9 | Social Media + PR
https://estelmas.wordpress.com/2012/11/10/twitter-shines-bright-during-toronto-power-outage-week-9
Follow my blog as I navigate my way around the world of social media in public relations. Twitter shines bright during Toronto power outage – Week 9. Sandy hits Toronto. Thousand of Toronto Hydro customers left without power. Image courtesy of www.torontosun.com. Toronto Hydro wasted no time picking up the hash tag #darkto and #Sandy to increase awareness and drive traffic to their feed. Toronto Hydro did an exemplary job of utilizing this tool feed to keep customers updated on the restoration of pow...
estelmas.wordpress.com
December | 2012 | Social Media + PR
https://estelmas.wordpress.com/2012/12
Follow my blog as I navigate my way around the world of social media in public relations. Monthly Archives: December 2012. Tally of social media sites. Top 20 Social Media Platfroms for 2012. I came across this article by Craig Smith while studying for our final exam. Thought some of you would find the tally of how many people are using some of the top social media updated for December 2012 interesting. This entry was posted in Uncategorized. December 6, 2012. Follow Blog via Email. 8211; Week 7. Follow ...
estelmas.wordpress.com
What’s an info graphic worth? – Week 4 | Social Media + PR
https://estelmas.wordpress.com/2012/10/08/whats-an-info-graphic-worth
Follow my blog as I navigate my way around the world of social media in public relations. What’s an info graphic worth? 8211; Week 4. This week we covered content strategy. More specifically, visualization, creativity and creating engaging content on the social web. We took a closer look at info graphics and were asked to brainstorm what constitutes an effective one. The consensus amongst groups was that the best info graphics:. Summarize large amounts of data or displayed statistics. Let’s take a look a...
estelmas.wordpress.com
About | Social Media + PR
https://estelmas.wordpress.com/about
Follow my blog as I navigate my way around the world of social media in public relations. This is an example of a page. Unlike posts, which are displayed on your blog’s front page in the order they’re published, pages are better suited for more timeless content that you want to be easily accessible, like your About or Contact information. Click the Edit link to make changes to this page or add another page. Leave a Reply Cancel reply. Enter your comment here. Address never made public). 8211; Week 7.
estelmas.wordpress.com
Social media policy, what is it good for? Absolutely everything! – Week 7 | Social Media + PR
https://estelmas.wordpress.com/2012/11/02/social-media-policy-what-is-it-good-for-absolutely-everything-if-its-done-properly-week-6
Follow my blog as I navigate my way around the world of social media in public relations. Social media policy, what is it good for? 8211; Week 7. Organizations engaging in social media can find themselves in high waters if they don’t have a suitable social media policy in place. This is especially true for organizations where brand reputation drives business. I came across an article in Mashable. Example 1 The Gap uses Sandy to drive sales. To all impacted by # Sandy. After posting photos and status upda...
estelmas.wordpress.com
Tally of social media sites | Social Media + PR
https://estelmas.wordpress.com/2012/12/06/tally-of-social-media-sites
Follow my blog as I navigate my way around the world of social media in public relations. Tally of social media sites. Top 20 Social Media Platfroms for 2012. I came across this article by Craig Smith while studying for our final exam. Thought some of you would find the tally of how many people are using some of the top social media updated for December 2012 interesting. This month’s top mover seems to be Dropbox, who doubled their reported total number of users from 50 million to 100 million! Twitter sh...
estelmas.wordpress.com
November | 2012 | Social Media + PR
https://estelmas.wordpress.com/2012/11
Follow my blog as I navigate my way around the world of social media in public relations. Monthly Archives: November 2012. Social Media Monitoring Tools Week 10. Analysis tools, both free and paid help measure ROI. The key to solving some of these challenges and answering some of these questions starts with having appropriate measurement practices in place. And the paid tool was Lithium. Register for alerts Much like Google Alerts, you receive daily emails notifying you of any mentions of your brand.
estelmas.wordpress.com
Social Media Monitoring Tools – Week 10 | Social Media + PR
https://estelmas.wordpress.com/2012/11/26/social-media-monitoring-tools-week-10
Follow my blog as I navigate my way around the world of social media in public relations. Social Media Monitoring Tools Week 10. Analysis tools, both free and paid help measure ROI. The key to solving some of these challenges and answering some of these questions starts with having appropriate measurement practices in place. And the paid tool was Lithium. Offers multiple search options Users can search for conversation by topic or narrow it down to a specific source, like a blog or video. Gives you some ...
