offshorewindinstaller.com
A2SEA at work Archives - Offshore Wind Installer
http://www.offshorewindinstaller.com/category/a2sea-at-work
Sharing knowhow in offshore wind construction. About Offshore Wind Installer. About Offshore Wind Installer. Sharing knowhow in offshore wind construction. November 30, 2016. Offshore wind energy gets busy on the Humber. By Andy Reay, A2SEA Regional Manager for the UK. Continue reading →. November 15, 2016. Success is: Being in the right spot at the right time. By Klaus Holm Nissen, Project Manager, A2SEA. Continue reading →. Levelised Cost of Energy. October 13, 2016. Continue reading →. Tendering has b...
wordspin.dk
The Hierarchy of Contagiousness : WordSpin by Eye for Image
http://www.wordspin.dk/2011/09/28/the-hierarchy-of-contagiousness
The Hierarchy of Contagiousness. A refreshingly scientific approach to social media and content marketing. By Chris L. Ramsden. Let’s kick off with a bold statement:. If you have anything to do with marketing or communications, you need to read this book. It will only take you a couple of hours. And it could turn out to be the most eye-opening two hours you ever spent. As Mark Alan Effinger, CEO and Chief Evangelist at RichContent Corporation, puts it, Read. The Hierarchy of Contagiousness. How often sho...
wordspin.dk
Stupid is as stupid does : WordSpin by Eye for Image
http://www.wordspin.dk/2011/09/28/stupid-is-as-stupid-does
Stupid is as stupid does. Tech support call center scenarios to try anyone’s patience. We all know that we need to be kind to our customers, but some can try our patience more than others. Take a look at these transcripts from tech support call centers for some classically stupid customers. What kind of computer do you have? Hi, this is Celine. I can’t get my diskette out. Have you tried pushing the button? Yes, sure, it’s really stuck. That doesn’t sound good; I’ll make a note. Your left or my left?
wordspin.dk
Search : WordSpin by Eye for Image
http://www.wordspin.dk/archive
What we're reading. Tips and Tricks archive. A word from David. Content strategy 101: give your customers what they want. Honesty and the online review. English so wrong it’s right. Do your customers believe you? Stupid is as stupid does. The Hierarchy of Contagiousness. The you in UX. What does good service mean? Bin Laden’s death and the birth of a quote. Like Appelsin and Oranges. Idioms not for idiots! Storytelling and the primal need. The word’s the thing: Shakespearean trends. Selling to the States?
wordspin.dk
What does good service mean? : WordSpin by Eye for Image
http://www.wordspin.dk/2011/09/28/what-does-good-service-mean-to-you
What does good service mean? For the customer, a human connection can make all the difference. Is not the same in all the languages and neither is its implication. Depending on the country we are from, our expectations of service and what that concept even means can differ quite a lot. I have, however, also experienced quite the opposite. There are numerous cases where service seems to not only lack that human connection, but also any flexibility with regard to the rules. Once, after choosing a b...Appar...
thinkamerica.eye-for-image.com
Do it like the locals : Think America – by Eye for Image
http://thinkamerica.eye-for-image.com/2011/09/19/do-you-speak-baseball
Do it like the locals. If you’re going to negotiate business deals with US locals, it’s always an advantage to fit in. If you’re marketing to Americans, or even just going to a business dinner, you need to demonstrate that you can connect with them. There are certain aspects of American’s culture and heritage that have underlying significance, so it pays to look a little deeper. Of July are important? What Thanksgiving and Halloween are all about? Likely to come up in casual conversation. Take a spin...
thinkamerica.eye-for-image.com
Minority marketing is not minor : Think America – by Eye for Image
http://thinkamerica.eye-for-image.com/2011/09/19/multi-cultural-marketing-introduction
Minority marketing is not minor. The sheer size of minority groups in the US offers marketers a huge opportunity but it’s not always easy. For American companies, targeting specific ethnic groups is nothing new. Of course, these various groups have different needs and wants and marketers must work to adjust their messages to appeal accordingly. Here, we take a quick look at the three largest ethnic groups in the US and some excellent examples of how companies and brands have targeted them to great effect.
thinkamerica.eye-for-image.com
An American abroad : Think America – by Eye for Image
http://thinkamerica.eye-for-image.com/2011/09/19/an-american-abroad
Do Americans really think they’re the best? An American learns from life abroad. I’m not going to lie to you. Your suspicions about Americans are probably true. Growing up as an American a white, middle-class, Protestant American I was indoctrinated with all of the beliefs about what it means to be from the USA: we are the best. We are number one. We are the greatest country. Period. I can see now that some of the stereotypes are true: we are loud. We are culturally ignorant. We are work-obsessed...As an...
thinkamerica.eye-for-image.com
Who do you think you are? : Think America – by Eye for Image
http://thinkamerica.eye-for-image.com/2011/09/19/americans-don’t-need-anything-else
Prove yourself in B2B. Who do you think you are? In America, your foreignness is probably not an asset. You’re going to have to prove yourself. There are a lot of stereotypes about Americans, but one of the most prominent is their ignorance of other countries. Can most Americans tell the difference between Denmark, Holland and Belarus? Possibly not. Do they think that Norway is the capital of Stockholm? But Americans will not have any associations with this message, so it will just create a distance betw...
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