brooksieg.blogspot.com
bloggosfear: January 2012
http://brooksieg.blogspot.com/2012_01_01_archive.html
Friday, January 20, 2012. Kodak failure a lesson for all, but not surprising. It's sad about Kodak, the venerable brand that has played a central role in capturing a big chunk of modern natural and human history. Perhaps more sad is that fact that the people running it either a) didn't see digital coming or b) saw it coming and buried their heads in the sand and refused to embrace it. The writing was on the wall for me when I was asked to promote Agfa's range of digital cameras. I had a stockpile of ...
brooksieg.blogspot.com
bloggosfear: April 2012
http://brooksieg.blogspot.com/2012_04_01_archive.html
Sunday, April 29, 2012. Tidying up Google's mess. I wrote a couple of pieces on some days off from the normal gig last week. For those who clicked through from Twitter and elsewhere previously, my apologies for the tatty presentation and lack of paragraphs. You can blame me, but I'd prefer it if you blamed it on Google's Blogspot. When is Google going to get on the pace and ensure bloggers like me can upload properly formatted material from an Apple mobile device, in my case an iPad? Links to this post.
brooksieg.blogspot.com
bloggosfear: July 2011
http://brooksieg.blogspot.com/2011_07_01_archive.html
Sunday, July 31, 2011. Sex hardware - plumbing the depths. This is not strictly a brand story, but it took place in Bunnings this weekend,when my wife broke the taboo and accompanied me on the weekend pilgrimage. Being a Bunnings story qualifies it as a brand experience for me. Another weekend warrior laughed as he overheard this, nodding knowingly in my direction - that sort of "serves you right, you should know not to bring them" look. Posted by Geoff Brooks. Links to this post. Monday, July 25, 2011.
brooksieg.blogspot.com
bloggosfear: Google car to replace the Audi?
http://brooksieg.blogspot.com/2015/05/google-car-to-replace-audi.html
Sunday, May 10, 2015. Google car to replace the Audi? How many times have you heard about families trying to gently persuade or develop all kinds of Machiavellian plots to get an aged parent or grandparent's driving license handed in or forcibly removed? The issue is that, as people get older, their driving license becomes a symbol of independence and capacity for self-sufficiency. The reason I think they'll create the biggest impact is that they have the potential to revolutionise the lives and capabili...
brooksieg.blogspot.com
bloggosfear: July 2012
http://brooksieg.blogspot.com/2012_07_01_archive.html
Tuesday, July 17, 2012. Coles reverts to Status Quo. Francis Rossi what are you doing? For old rockers, who won't even admit these days to being fans of 'The Quo' as 70s rock band, Status Quo. Was affectionately known, playing the Cole's 'big red hand' guitars is a perfect symbol of fading youth and, indeed, relevance. Like having grandpop doing karaoke to the once proud, yet simple chords (or is it just a chord? Of Down, Down. Just remembered I still have a Status Quo vinyl at home called 12 Gold Bars.
brooksieg.blogspot.com
bloggosfear: Marketing retirement products to me? Get real!
http://brooksieg.blogspot.com/2015/05/marketing-retirement-products-to-me-get.html
Saturday, May 9, 2015. Marketing retirement products to me? As some may know, I'm in the business of marketing and communicating about superannuation - for those in foreign climes, a pension fund. In Australia, we run an interminable debate about what where sales end and financial advice begin, or is it vice versa? The upshot is that I spend most marketing days in some form of Clark Kent mode, unsure of when to leap into a phone box and emerge in my marketing Superman suit. Within a decade of retirement;.
brooksieg.blogspot.com
bloggosfear: October 2014
http://brooksieg.blogspot.com/2014_10_01_archive.html
Friday, October 3, 2014. Do you have the 'And Capacity' for content marketing? In the olden days, before content marketers were born, there was this thing called PR. Basically, PR meant writing a bucketload of material, flogging it to journalists, pushing out newsletters that 5% of recipients wanted, and dreaming up great events that had lots more to do with 'relationship building' and 'photo ops' than with the subject matter at hand. Even survived several PR cycles and are well-entrenched and qualified ...
brooksieg.blogspot.com
bloggosfear: November 2011
http://brooksieg.blogspot.com/2011_11_01_archive.html
Friday, November 4, 2011. Paving a path to the bleeding obvious. People much smarter than me tell me that the generation preceding my boomer group were 'Builders'. These were my parents' generation - people who remembered the deprivations of the Great Depression and the conflagration of World War II. So they were thrifty and did things themselves to save money. Compare this with the great outsourcing Gen X and you wonder how the boomers, who are stuck in the middle, go about things. Consulted with anothe...
brooksieg.blogspot.com
bloggosfear: May 2015
http://brooksieg.blogspot.com/2015_05_01_archive.html
Sunday, May 10, 2015. Google car to replace the Audi? How many times have you heard about families trying to gently persuade or develop all kinds of Machiavellian plots to get an aged parent or grandparent's driving license handed in or forcibly removed? The issue is that, as people get older, their driving license becomes a symbol of independence and capacity for self-sufficiency. The reason I think they'll create the biggest impact is that they have the potential to revolutionise the lives and capabili...
brooksieg.blogspot.com
bloggosfear: September 2011
http://brooksieg.blogspot.com/2011_09_01_archive.html
Friday, September 2, 2011. New evidence - Audi is a 'chick magnet'. As a 50-plus male, I intuitively knew that driving an Audi made me more attractive to women, but until this year I could not produce any tangible evidence of it. Yesterday evening, I completed the jigsaw as, for the second time in seven months, an attractive young woman ran into the back of my Audi. Try it any other time and the result would lie somewhere between a slap in the face and jail. Last night as I perused and considered the cos...
