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FAMU PR Research & Strategies: March 2009
http://famuprrs.blogspot.com/2009_03_01_archive.html
FAMU PR Research and Strategies. Saturday, March 28, 2009. On Changing the PR Curriculum. As you know, the School of Journalism and Graphic Communication is working on a major overhaul of our curriculum - both on the journalism and graphic communication sides. The goal has been to reflect the changes in the media business, specifically the blending of print, video, audio and online. Dean Hawkins also wanted us to change the names of some of our courses to include key terms such as multimedia. Would it ma...
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FAMU PR Research & Strategies: Be a Keeper of the Language
http://famuprrs.blogspot.com/2009/03/be-keeper-of-language.html
FAMU PR Research and Strategies. Sunday, March 22, 2009. Be a Keeper of the Language. If you took Language Skills for Journalists from me, you know that I offer a series of "Grammar Hints of the Week," the first of which is "Be a keeper of the language.". By that, I mean that you, as a communication expert, need to protect the language we use to communicate with one another. You need to know the rules of grammar, apply them to your own work, and use them to teach others how to communicate better. Subject...
famuprrs.blogspot.com
FAMU PR Research & Strategies: On Changing the PR Curriculum
http://famuprrs.blogspot.com/2009/03/on-changing-pr-curriculum.html
FAMU PR Research and Strategies. Saturday, March 28, 2009. On Changing the PR Curriculum. As you know, the School of Journalism and Graphic Communication is working on a major overhaul of our curriculum - both on the journalism and graphic communication sides. The goal has been to reflect the changes in the media business, specifically the blending of print, video, audio and online. Dean Hawkins also wanted us to change the names of some of our courses to include key terms such as multimedia. Would it ma...
famuprrs.blogspot.com
FAMU PR Research & Strategies: Taking College Seriously
http://famuprrs.blogspot.com/2009/04/taking-college-seriously.html
FAMU PR Research and Strategies. Saturday, April 4, 2009. My fellow professors and I have been bemoaning the fact that our students don't pay attention to what's going on in the world around them, don't read assignments, don't do homework - and thus are not able to participate in any meaningful way in class discussions - and don't seem to learn from their mistakes and the feedback they are given. You've passed the course! Multi-(media)-tasking is one of the hallmarks of the Net Generation. I (a membe...
famuprrs.blogspot.com
FAMU PR Research & Strategies: Getting That First PR Job
http://famuprrs.blogspot.com/2009/04/getting-that-first-pr-job.html
FAMU PR Research and Strategies. Sunday, April 12, 2009. Getting That First PR Job. These are tough economic times for everyone, but what is the specific prognosis for PR graduates? I decided to take a look at what the experts are saying. 8220;Culpwrit: Guiding the Career in Public Relations”. Here is the “Overview for Public Relations Specialists Jobs,” as downloaded from www.careerplanner.com. Boldface and italics are mine. 9679; “The ability to communicate effectively. Is essential.”. Job / Pay / Typi...
famuprrs.blogspot.com
FAMU PR Research & Strategies: Lessons from Power Shift
http://famuprrs.blogspot.com/2009/03/lessons-from-power-shift.html
FAMU PR Research and Strategies. Sunday, March 1, 2009. Lessons from Power Shift. Boy, did you miss a fantastic conference! While attending sessions, I learned several lessons that apply to public relations, social media and framing. Many of the speakers, in fact, sounded as if they could have been delivering some of the lectures you hear in your PR courses when it comes to setting measurable objectives, knowing your audience, doing research, etc. March 2, 2009 at 9:27 AM. I am so glad to hear that you h...
famuprrs.blogspot.com
FAMU PR Research & Strategies: Understanding "The Tipping Point"
http://famuprrs.blogspot.com/2009/02/understanding-tipping-point.html
FAMU PR Research and Strategies. Monday, February 23, 2009. Understanding "The Tipping Point". Malcolm Gladwell is a trend watcher. As a staff writer for The New Yorker magazine, he connects with his audience through stories that draw upon research into social and historical trends. In 2000, he published The Tipping Point. An amazing book that focuses on what he calls social epidemics. Why, for example, did Hush Puppies rise from the retail dead world to become a fashion trend in late 1994-1995? The seco...
famuprrs.blogspot.com
FAMU PR Research & Strategies: April 2009
http://famuprrs.blogspot.com/2009_04_01_archive.html
FAMU PR Research and Strategies. Sunday, April 12, 2009. Getting That First PR Job. These are tough economic times for everyone, but what is the specific prognosis for PR graduates? I decided to take a look at what the experts are saying. 8220;Culpwrit: Guiding the Career in Public Relations”. Here is the “Overview for Public Relations Specialists Jobs,” as downloaded from www.careerplanner.com. Boldface and italics are mine. 9679; “The ability to communicate effectively. Is essential.”. Job / Pay / Typi...
famuprrs.blogspot.com
FAMU PR Research & Strategies: Love-Hate Relationship with PR
http://famuprrs.blogspot.com/2009/03/love-hate-relationship-with-pr.html
FAMU PR Research and Strategies. Sunday, March 15, 2009. Love-Hate Relationship with PR. I love the good that PR can do, and yet I hate its power to promote and support evil. This got me thinking about what we, in the PR education business, tell you about the "father" of PR, Edward Bernays. He's the one who first spoke of "counseling on public relations" rather than "doing propaganda" within society. Do you remember that Bernays taught the first course on PR? Now, this is a "funny" story. You see, Be...
famuprrs.blogspot.com
FAMU PR Research & Strategies: February 2009
http://famuprrs.blogspot.com/2009_02_01_archive.html
FAMU PR Research and Strategies. Monday, February 23, 2009. Understanding "The Tipping Point". Malcolm Gladwell is a trend watcher. As a staff writer for The New Yorker magazine, he connects with his audience through stories that draw upon research into social and historical trends. In 2000, he published The Tipping Point. An amazing book that focuses on what he calls social epidemics. Why, for example, did Hush Puppies rise from the retail dead world to become a fashion trend in late 1994-1995? The seco...