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Tony DB Marketing: June 2007

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Data Base Marketing and me. Monday, June 4, 2007. EMarketing: Giveaways Key to Mobile Marketing. Looks like only 17-26% of people are willing to watch advertising on their phone for mobile applications. However, over 44% of people are willing to watch up to 4 ads to get a free phone. Do they think they are getting an iPhone or a Google phone? What we have found was people really responded well to free ring tone offers. Reference: eMarketing article: http:/ www.emarketer.com/Article.aspx?

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Tony DB Marketing: August 2008

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Data Base Marketing and me. Thursday, August 28, 2008. Obama and DB Marketing. No matter what is your party affiliation, you have to give Obama and team the credit for the successful marketing efforts so far. The entire primary was very well executed. One of the innovative marketing tactics the Obama team used was to make the vice-presidential candidate announcement via text message. This has some interesting impacts:. Increased buzz and anticipation. Friday, August 22, 2008. EMarketer: Mobile Ad Spendin...

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Tony DB Marketing: January 2008

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Data Base Marketing and me. Wednesday, January 30, 2008. EMarketer: B2B Checks Out Marketing 2.0. Similarities between B2B and B2C: both focus on own website, Email marketing, and SEO. B2C focuses more on: on-line advertising, wiki, viral video, and social networking. B2B focuses more on: webinars, podcasts, and blogs. 2007 B2B tactics in the US. It's odd that 20% used Mobile and I have not really seen much. Tuesday, January 22, 2008. Offer: ipod, promotion date: 8/30/2007. Subscribe to: Posts (Atom).

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Tony DB Marketing: 67% Mobile Web traffic from iPhone, the new Computing Platform

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Data Base Marketing and me. Tuesday, March 3, 2009. 67% Mobile Web traffic from iPhone, the new Computing Platform. 3 Essential trends makeing iPhone the Computing Platform of the future:. 1 The de facto mobile gateway to the Web. Although the richest woman in the world wants it sometimes, Melinda Gates is not allowed to have an iPhone. Since iPods and iPhones are banned in the Gates family. However, that's not the case in millions of families around the world. According to Net Applications. To be the do...

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Tony DB Marketing: December 2008

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Data Base Marketing and me. Monday, December 29, 2008. EMarketer: The Next Step in User-Generated Content. Senior analyst at eMarketer:. With so much user-generated media populating the Web and mobile channels, content aggregation will become more important than ever in 2009. In the coming year, expect to see real-time aggregation tools that combine algorithmic approaches with human input. 8212;like a cross between Techmeme and FriendFeed. Monday, December 22, 2008. Tool to Shrink PPT and DOC files.

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Tony DB Marketing: Tip: Timing Newsgroup Posting to Optimize Results

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Data Base Marketing and me. Friday, January 16, 2009. Tip: Timing Newsgroup Posting to Optimize Results. There is no doubt that our audience is on many very diverse newsgroups such as Yahoo! If you take a look at the timestamps from this type of consolidated emails, you would notice that daily consolidated emails from Linkedin and Yahoo! Groups usually come at around the same time every day. This is most likely true for all such services since they are sent automatically on a regular schedule. Try it out...

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Tony DB Marketing: October 2008

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Data Base Marketing and me. Saturday, October 11, 2008. Credit Crunch and Start ups. Times are tough right now for everyone, and it will be tough for a while. This time, the tech sector is not immuned, either. Here are some suggested articles from a start up CEO:. A presentation that Sequoia Capital provided to 100 of their CEO's, " Sequoia Capital’s 56 Slide Presentation Of Doom. Similarly, an email to Benchmark's CEO's, " Benchmark Capital Advises Startups To Conserve Capital, Look For Opportunities.

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Tony DB Marketing: May 2008

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Data Base Marketing and me. Tuesday, May 27, 2008. EMarketer: 2/3 of adults prefer E-Mail as Preferred Mode of Communication. 67% of Adults surveyed said they prefer Email as the preferred mode of communication when dealing with businesses, and more importantly, they expect this to remain to be their favorite 5 years from now. More than 88% of respondents said they would like more choices in e-mail content and frequency, including options on advertisements and special offers. Wednesday, May 14, 2008.

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Tony DB Marketing: April 2008

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Data Base Marketing and me. Sunday, April 27, 2008. Web 20 Expo 2008 SF - Key Take Aways. Some key take away's from the Web 2.0 from week of 4/21/08 in SF. I went to a Facebook Platform Eco session, they ask how much total money is in the FB eco system to a panel of 3 experts, one venture capitalist said over $300MM/year, one successful FB app develop company said less than $10MM, the third said somewhere in-between but closer to $10MM. Most people are primarily talking about ad revenue. Marc Andreessen ...