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Sequel Media Group: Don't Demonize The Brands

http://blog.sequelmediagroup.com/2012/04/dont-demonize-brands.html

Sequel Media Group Blog. Tuesday, April 17, 2012. Don't Demonize The Brands. Maybe it’s the 15 years I spent running a marketing agency. Maybe it’s my love of brand building and advertising. Or maybe it’s my annoyingly persistent sense of fairness. Whatever the reason, I find myself increasingly disheartened by the prevalent and seemingly universal acceptance by video networks that it’s okay to demonize the brands that pay our bills in the name of keeping viewers happy. The agencies and brands that partn...

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Sequel Media Group: There's A Word For 'Buying Traffic': It's Called Advertising

http://blog.sequelmediagroup.com/2013/05/theres-word-for-buying-traffic-its.html

Sequel Media Group Blog. Wednesday, April 17, 2013. There's A Word For 'Buying Traffic': It's Called Advertising. I’m writing this in the air, on my way back to New York from Ad:Tech in San Francisco, and I’m feeling… I don’t know. Confused? It’s hard to find the right adjective. Throughout the ongoing procession of meetings and conversations, both preplanned and impromptu, there seemed to be one theme, never actually mentioned outright, but rather subtly alluded to. Online video networks have a particul...

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Sequel Media Group: EMBRACING TARGETED COMMUNITIES

http://blog.sequelmediagroup.com/2013/05/an-industry-evolving.html

Sequel Media Group Blog. Friday, May 31, 2013. Anyone involved in online advertising is well aware of the concern by marketers, publishers and exchanges about the prevalence of phantom or robot traffic. Clearly, this is an issue worth exposing, as non-human traffic can eat away advertising dollars by artificially inflating traffic levels, remaining on a page long enough to trigger pre-roll ads, or worse yet, haphazardly clicking on PPC ads. And no corner of the Web is immune from it. Of course, it should...

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Sequel Media Group: My Roku Experience - And What It's Taught Me About Pre-Roll Ads

http://blog.sequelmediagroup.com/2013/02/my-roku-experience-and-what-its-taught.html

Sequel Media Group Blog. Wednesday, February 27, 2013. My Roku Experience - And What It's Taught Me About Pre-Roll Ads. I finally broke down and bought a Roku box. It was easy enough to set up, although not so easy that I’d recommend my dad go out and get one for himself (that would only serve to annoy both him and me). I signed up for Netflix and Hulu Plus and a few other channels, and proceeded to settle down to see what all the fuss was about. Why are these ads more annoying? I came to two conclusions.

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Sequel Media Group: Beyond The Pre-Roll

http://blog.sequelmediagroup.com/2012/10/beyond-pre-roll.html

Sequel Media Group Blog. Wednesday, October 24, 2012. Among the long list of problems threatening the planet - civil war in Syria, economic collapse in Greece, the potential demise of the European Union, earthquakes in Japan - it’s the world’s population of Internet users who clearly face the biggest hardships of all, having to suffer through paper towel and laundry detergent commercials before getting to watch the latest “kitten in a cardboard box” video. Oh, the horror! What’s more, with many vid...

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Sequel Media Group: The Year Of Episodic Web Content?

http://blog.sequelmediagroup.com/2012/03/the-year-of-episodic-web-content.html

Sequel Media Group Blog. Wednesday, March 14, 2012. The Year Of Episodic Web Content? 2012 is the year of Web-based, episodic video content.". That’s been the buzz for who knows how long now. We’ve all heard it, and for the most part, we’ve all pretty much accepted it as true. But are we even really sure we know what that means? People love to talk in generalities, because it’s safe. But generalities don’t allow us to plan, or to. Content providers can find a home on the Web, and ongoing series are certa...

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Sequel Media Group: Is Online-Video Biz Monetizing Boredom Cure?

http://blog.sequelmediagroup.com/2013/01/is-online-video-biz-monetizing-boredom.html

Sequel Media Group Blog. Thursday, January 24, 2013. Is Online-Video Biz Monetizing Boredom Cure? About everything from marketing to online video. At some point, though, it dawned on me that I have eyes, ears and the ability to talk to people. And while by no means scientific, I can get an understanding of what the world is like on my own. So I started keeping a notebook of casual observations and interviews with people about their video-watching habits. Perhaps for fear of laughing out loud on an otherw...