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Random thoughts on branding, marketing and communications
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Wham, Bam, Thank You, Brand: Consumers Don’t Want To Cuddle | FATT LIPP
https://fattlipp.wordpress.com/2012/07/10/wham-bam-thank-you-brand-consumers-dont-want-to-cuddle
Random thoughts on branding, marketing and communications. Overwriters Anonymous Don’t Worry, Copywriters, Your Career Is Safe For Now. Grammar Police Rock →. Wham, Bam, Thank You, Brand: Consumers Don’t Want To Cuddle. July 10, 2012. From left to right: Consumer, Marketer. Don’t say you weren’t warned. You know the marketing nirvana of establishing a long-term online relationship with consumers? Well, guess what: Turns out your customers just want the equivalent of a one-night stand. Corporations aren’t...
Epic Skyfail: The Name’s Brand. Failed Brand. | FATT LIPP
https://fattlipp.wordpress.com/2013/03/28/epic-skyfail-the-names-brand-failed-brand
Random thoughts on branding, marketing and communications. Groundhog Year: Are you stuck in the same marketing loop? Self-satisfaction the iPhone way →. Epic Skyfail: The Name’s Brand. Failed Brand. March 28, 2013. 8220;Ready for some fun? Neither am I.”. And that’s what Saturday night with Skyfall was for the first hour or so. It had all the above attributes (especially the cinematography… just gorgeous), plus an intriguing wrinkle focusing on Bond’s advancing age. Nice touch. Groundhog Year: Are you st...
The Peril Of Feeding The Content Beast | FATT LIPP
https://fattlipp.wordpress.com/2015/04/30/the-peril-of-feeding-the-content-beast
Random thoughts on branding, marketing and communications. Snark Jumps The Shark. The Peril Of Feeding The Content Beast. April 30, 2015. 8220;Feed me more pablum, Seymour.”. So tell me: When exactly did content that’s good enough become good enough? The problem is, it’s nigh impossible to deliver that tonnage of quantity over time without sacrificing quality. And hey, maybe that’s okay with you. Maybe you’re willing to drop down a peg or two in quality if need be (and pay less for it). Fill in your deta...
Eradicate ‘Really?’ Really? Mr. Seinfeld and I Beg To Differ | FATT LIPP
https://fattlipp.wordpress.com/2012/10/10/eradicate-really-really-mr-seinfeld-and-i-beg-to-differ
Random thoughts on branding, marketing and communications. Guest Blogger Larry Gorkin: ‘Best Buy, You’re No Apple’. Groundhog Year: Are you stuck in the same marketing loop? Mr Seinfeld and I Beg To Differ. October 10, 2012. I can haz gamma rayz? So it wasn’t just me after all. When the Arts section of the October 1. Devoted an entire front-page article to the popular rhetorical rejoinder “Really? And whether that word had become overused I had two immediate reactions. 8221;) Now the. My hero. Really.
fattlipp | FATT LIPP
https://fattlipp.wordpress.com/author/fattlipp
Random thoughts on branding, marketing and communications. The Peril Of Feeding The Content Beast. April 30, 2015. So tell me: When exactly did content that’s good enough become good enough? Seems to me that it was right about the time that content marketing, bless its heart, swung the value pendulum from quality to quantity. To play the … Continue reading →. Snark Jumps The Shark. February 13, 2014. You’ve noticed it, right? Bad and Ugly Advertising. I Know What You Did Last Hour. September 4, 2013.
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I’ve moved! | Integrated Marketing Communication Strategies
https://integratedmc.wordpress.com/2010/07/01/ive-moved
Integrated Marketing Communication Strategies. Develop marketing plans that think about the whole picture. What’s This About? July 1, 2010. For the, like, two people who visit this blog, I’ve upgraded! HOSTED BLOG at http:/ www.nikkibenner.com. Like my name, Nikki Benner. Sneaky, huh? Because that’s where I am now. Posted by Nikki Benner. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). RSS Feed – Subscribe! Learn Fro...
Tools To Track Twitter Topics | Integrated Marketing Communication Strategies
https://integratedmc.wordpress.com/2010/04/26/80
Integrated Marketing Communication Strategies. Develop marketing plans that think about the whole picture. What’s This About? Tools To Track Twitter Topics. April 26, 2010. Image borrowed from Search Engine Journal. 8221; that lists a variety of tools that can help you find conversations on topics you’re interested in. I’m enjoying “ TweeTag. 8221; because it’s easy to use… Are you using a tool like this to search Twitter? Which one(s) are you using, and why? Posted by Nikki Benner. Filed in Social Media.
Make Old Special Offers New Again | Integrated Marketing Communication Strategies
https://integratedmc.wordpress.com/2010/04/25/make-old-special-offers-new-again
Integrated Marketing Communication Strategies. Develop marketing plans that think about the whole picture. What’s This About? Make Old Special Offers New Again. April 25, 2010. I love making lists and organizing my day. There are lots of services you can use, and even just an old fashioned pen and paper, but I’m a big fan of Franklin Covey. Posted by Nikki Benner. Filed in Special Offers. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Make Old...
Consumer Experience Reveals your Brand | Integrated Marketing Communication Strategies
https://integratedmc.wordpress.com/2010/03/25/consumer-experience-reveals-your-brand
Integrated Marketing Communication Strategies. Develop marketing plans that think about the whole picture. What’s This About? Consumer Experience Reveals your Brand. March 25, 2010. These thoughts came about during a recent shopping trip – read about the experience below, and weigh in on your thoughts regarding your experiences where a brand revealed itself through the sales experience…. I haven’t been shopping purposefully in a long time – I don’t usually visit department stores back-t...Sales clerks at...
Same Bat Time, Same Bat Channel | Integrated Marketing Communication Strategies
https://integratedmc.wordpress.com/2010/04/09/same-bat-time-same-bat-channel
Integrated Marketing Communication Strategies. Develop marketing plans that think about the whole picture. What’s This About? Same Bat Time, Same Bat Channel. April 9, 2010. I highly recommend you click here to read this article. In particular, I like the idea of “Next Steps” :. As the article suggests, cliffhanger marketing just requires some creative thought and creating (and following) an editorial calendar. Posted by Nikki Benner. Leave a Reply Cancel reply. Enter your comment here. Notify me of new ...
Place and Promotion – The Girl Scouts are Doing it Wrong… | Integrated Marketing Communication Strategies
https://integratedmc.wordpress.com/2010/04/27/place-and-promotion-the-girl-scouts-are-doing-it-wrong
Integrated Marketing Communication Strategies. Develop marketing plans that think about the whole picture. What’s This About? Place and Promotion – The Girl Scouts are Doing it Wrong…. April 27, 2010. Src=” http:/ www.hulu.com/embed/PHQqr6nrrEj1-5-qC-qptQ”. Type=”application/x-shockwave-flash” allowFullScreen=”true” width=”512″ height=”296″. From 4/24’s Saturday Night Live, a commentary on how Girl Scout cookies are only available once a year, and only for sale by an actual Girl Scout. On From Elekt...
Who Writes This? | Integrated Marketing Communication Strategies
https://integratedmc.wordpress.com/who-writes-this
Integrated Marketing Communication Strategies. Develop marketing plans that think about the whole picture. What’s This About? Nikki Benner is a marketing professional with over ten years experience developing marketing plans and budgets for both non-profit and for-profit firms. You can find Nikki on LinkedIn. And on Twitter (user name nikkibenner). Contact Nikki at 215.520.3235 or by email at integratedmc@live.com. Leave a Reply Cancel reply. Enter your comment here. Address never made public). On From E...
Services of John Fatteross Communications, LLC | Branding, Market Positioning, Strategies, Standards and Guidelines, Web and New Media, Advertising, Direct mail, Collateral, White Papers, Articles, Press Releases, Annual Reports, Employee Communications, C
http://www.fatteross.com/fatteross-services.html
Ldquo;John immerses himself into each and every project and never fails to deliver great work. I give him my highest recommendation.”. John Fatteross is a rare breed of marketing communications professional: a brand content strategist, trapped in the body of a senior-level creative leader and copywriter. The combinative result of this dual expertise is a fluid transition from strategy to tactics — branding, positioning and marketing communications messaging that are both on-target and seamless. Ndash; Br...
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FATT LIPP | Random thoughts on branding, marketing and communications
Random thoughts on branding, marketing and communications. The $6.18 Customer Experience Difference Maker. September 21, 2016. I’ll make this quick. I know you’re busy. So check this out. Bought a new car recently. (The old clunker had clunked past 110,000 miles and it was time.) Perfectly pleasant buying experience, especially for a car dealership, which tends to settle in just below U.S. Congress on the public regard scale. That check. And three, it’s entirely possible that the whole DMV overage wa...
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