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Fear of Marketing

Cinterim Chief Strategy Officer. April 19, 2009. Read Betweeen The Lines. As a former journalist, the recent flurry around declining newspaper revenues. And the potential shut down of major news institutions like the Boston Globe (NY Times Threatens to Close Boston Globe). Read between the lines: A lot of new online media as well as the dinosaur local TV or regional newspapers have done what many in the high-tech field have done - they forgot at the end of the day who it is all about. Read between th...

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Fear of Marketing | fearofmarketing.blogspot.com Reviews

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Cinterim Chief Strategy Officer. April 19, 2009. Read Betweeen The Lines. As a former journalist, the recent flurry around declining newspaper revenues. And the potential shut down of major news institutions like the Boston Globe (NY Times Threatens to Close Boston Globe). Read between the lines: A lot of new online media as well as the dinosaur local TV or regional newspapers have done what many in the high-tech field have done - they forgot at the end of the day who it is all about. Read between th...

<META> KEYWORDS

1 who we are

2 lisa arthur

3 cinterim ceo

4 michael bloom

5 blog archive

6 favorite blogs

7 guy kawasaki

8 marc andreessen

9 seth godin

10 the lost remote

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Fear of Marketing | fearofmarketing.blogspot.com Reviews

https://fearofmarketing.blogspot.com

Cinterim Chief Strategy Officer. April 19, 2009. Read Betweeen The Lines. As a former journalist, the recent flurry around declining newspaper revenues. And the potential shut down of major news institutions like the Boston Globe (NY Times Threatens to Close Boston Globe). Read between the lines: A lot of new online media as well as the dinosaur local TV or regional newspapers have done what many in the high-tech field have done - they forgot at the end of the day who it is all about. Read between th...

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fearofmarketing.blogspot.com

1

Fear of Marketing: December 2008

http://fearofmarketing.blogspot.com/2008_12_01_archive.html

Cinterim Chief Strategy Officer. December 23, 2008. We're taking the rest of the year off.have a great holiday and new year. Check back in early January for a new post. Lisa, Michael and the team at Cinterim. Posted by Lisa Arthur and Michael Bloom. December 15, 2008. Whether it is marketing or development, you gotta admit that tech companies and their teams struggle to simplify the experience and the message for their customers. Why is it that our DNA tells us that more is better? Alarm clock Radio Wi.

2

Fear of Marketing: Who Was Really Napping?

http://fearofmarketing.blogspot.com/2008/09/who-was-really-napping.html

Cinterim Chief Strategy Officer. September 23, 2008. Who Was Really Napping? What if I told you that major international companies were suing their customer base? Sounds a little ridiculous, doesn’t it? Now here’s the really ridiculous part: It’s true. Yes, everyone loves to bash the record labels. And, to some extent, they deserve it. What were they doing when the world went digital? Cassette tapes. (Personally, I never warmed up to cassettes ⎯ the sound quality was waaay too bad! They carefully studied...

3

Fear of Marketing: Happy Holidays

http://fearofmarketing.blogspot.com/2008/12/happy-holidays.html

Cinterim Chief Strategy Officer. December 23, 2008. We're taking the rest of the year off.have a great holiday and new year. Check back in early January for a new post. Lisa, Michael and the team at Cinterim. Posted by Lisa Arthur and Michael Bloom. Subscribe to: Post Comments (Atom).

4

Fear of Marketing: January 2009

http://fearofmarketing.blogspot.com/2009_01_01_archive.html

Cinterim Chief Strategy Officer. January 21, 2009. The Importance of Listening. Happy new year, all (yes, it still is new)! The new year is a time for changes, for starting the new and shedding the old. And so we are. After a great deal of consideration and sincere comments from people we respect, we have decided to rename our project, our concept our book from Fear of Marketing. To, well, we're not sure yet, though we have some ideas. We listened, we heard. While the name Fear of Marketing.

5

Fear of Marketing: August 2008

http://fearofmarketing.blogspot.com/2008_08_01_archive.html

Cinterim Chief Strategy Officer. August 25, 2008. Fear of Marketing. Did we get your attention? Is it a new Quentin Tarantino movie or a new anxiety disorder published in Psychology Today? The answer: Fear of Marketing is neither breaking news nor a summer blockbuster. Think of it as a slow burn. A “fight or flight response executives in technology-driven companies experience with marketing. Primal? We’d like to hear from you. Are you a senior marketer? Are you on the hot seat, perpetually?

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fearofmarketing.blogspot.com

Fear of Marketing

Cinterim Chief Strategy Officer. April 19, 2009. Read Betweeen The Lines. As a former journalist, the recent flurry around declining newspaper revenues. And the potential shut down of major news institutions like the Boston Globe (NY Times Threatens to Close Boston Globe). Read between the lines: A lot of new online media as well as the dinosaur local TV or regional newspapers have done what many in the high-tech field have done - they forgot at the end of the day who it is all about. Read between th...

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