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flashfive.weebly.com

- Mobile Advertising

Meryl Abbott, Jennifer Marty, Becky Lazarus, Kate Tyler, Elizabeth Poole

http://flashfive.weebly.com/

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- Mobile Advertising | flashfive.weebly.com Reviews
<META>
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Meryl Abbott, Jennifer Marty, Becky Lazarus, Kate Tyler, Elizabeth Poole
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KEYWORDS
1 mobile advertising
2 overview
3 consumers
4 opportunities and challenges
5 case studies
6 bibliography
7 appendix
8 digital imc campaign
9 brand analysis
10 consumer analysis
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mobile advertising,overview,consumers,opportunities and challenges,case studies,bibliography,appendix,digital imc campaign,brand analysis,consumer analysis,problems and opportunities,sample ads,flash five,powered by
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- Mobile Advertising | flashfive.weebly.com Reviews

https://flashfive.weebly.com

Meryl Abbott, Jennifer Marty, Becky Lazarus, Kate Tyler, Elizabeth Poole

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1

Consumers -

http://flashfive.weebly.com/consumers.html

Digital IMC Campaign Strategies. About 80% of Americans own a mobile phone and carry it with them the majority of the time. Young people 18-34 years old, also known as generation M, are heavy users of mobile phones. Use their mobile phones to access social media, instant messaging and games, rather than call or text. African Americans and Hispanics are incorporating mobile media into their daily lives more than other ethnic groups. Hispanic mobile phone users are young, 50% are between 18 and 34.

2

Digital IMC Campaign Strategies -

http://flashfive.weebly.com/digital-imc-campaign-strategies.html

Digital IMC Campaign Strategies. Digital IMC Campaign Strategies. Facing Disney is admission price. While the company offers discounts for people who are current residents of Florida, they do not extend these discounts to people who do not reside in the state. Our agency believes that Disney should give its potential customers incentives to make the trip to the theme park and make Disney their top choice over a less expensive theme park such as a Six Flags. Our agency believes that Disney’s main. The con...

3

Consumer Analysis -

http://flashfive.weebly.com/consumer-analysis.html

Digital IMC Campaign Strategies. Disney’s primary target consumers:. Parents between the ages of 35 and 55. Have elementary school age children and are very price conscious. They use coupons regularly and the availability of a coupon effects their purchasing decisions. They read parenting magazines and are well versed in social media. Get their information from blogs (Richmond, 2009). Disney’s secondary target consumers:. Children between the ages of 4 and 12. Create a free website.

4

Opportunities & Challenges -

http://flashfive.weebly.com/opportunities--challenges.html

Digital IMC Campaign Strategies. Experts feel that mobile marketing is a big trend that is going to continue to grow as years pass. Mobile marketing has become people's link to the world. Approximately 90% of the U.S. population owns a mobile device and 98% of those phones are SMS-enabled. SMS is one of the most popular communication methods in the world. Advertising via SMS is a great opportunity because about 90% of all text. Messages are read by the recipient. Target market with little cost. Innovatio...

5

Brand Analysis -

http://flashfive.weebly.com/brand-analysis.html

Digital IMC Campaign Strategies. Disney Cruise Line, 8 Vacation Club resorts, Adventures by Disney, 11 Theme Parks. Theme park leader (51% market share). Competitors include Blackstone Group, (SeaWorld and Busch Gardens), Six Flags Inc., Cedar Fair LP, and Comcast Corporation (Universal). Disney Parks and Resorts are a place where dreams can come true. Above graphs from IBISWorld Industry Report 71311. Discounts for in-state residents and children. 5 resort locations and 11 theme parks across 3 continents.

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Student Work - Digital Media Advertising

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Web and Display Ads. Consumer Generated Content and Social Network Marketing. Project 1 Analysis of Digital Media Channel and Digital IMC Campaigns. Consumer Generated Content and Social Network Marketing. By Gator Media Group. Project 2 Campaign Strategies for Digital IMC. Disney by Flash Five. Nook by The Current. Swatch by Adventure Agency. And Gator Media Group. Create a free website. Create your own free website. Start your own free website. Photo used under Creative Commons from Lachlan.

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Digital IMC Campaign Strategies. Meryl Abbott, Jennifer Marty, Becky Lazarus, Kate Tyler, Elizabeth Poole. Feel free to check out our Mobile Advertising and Digital IMC Campaign projects, created for Digital Media Advertising. Create a free website.

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