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Multi-Platform Media: 3/4/07 - 3/11/07

http://multi-platformmedia.blogspot.com/2007_03_04_archive.html

Wednesday, March 7, 2007. Show Me The Bubbles. Confirmation continues that we are in the midst of a bubble, big time. Genealogy site geni.com. Was valued by investors today at $100 mm today. Charles River Ventures paid $10 mm for a 10% stake in the social networking company, described this way in paidcontent.org. Keeps things on the ground by pointing out that the actual cash paid out by Charles River was only. Was sold to Movie Gallery. For about $10mm. That's after it was re-capped last year for $4...

multi-platformmedia.blogspot.com

Multi-Platform Media: 12/3/06 - 12/10/06

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Friday, December 8, 2006. Everything Old is New Again. There's been a lot written recently about how ads are being integrated into programming on television, films and even in books. A flurry of media accompanied Phillips' sole sponsorship. Of 60 Minutes earlier this fall. Recently, single sponsors have presented specials on CNN. Bond, James Bond. Just saw Casino Royale. The ever debonair Bond replies, "No, it's an Omega." Well, OK then. Links to this post. Thursday, December 7, 2006. Links to this post.

multi-platformmedia.blogspot.com

Multi-Platform Media: Who Pays For New Media? The Cavemen

http://multi-platformmedia.blogspot.com/2007/03/who-pays-for-new-media-cavemen.html

Monday, March 5, 2007. Who Pays For New Media? The question of just who will finance the media revolution seems to have been answered. The Geico cavemen. You've seen the commercials, but you probably didn't see, until today, that is, is that ABC has decided to commission a pilot around the characters in the Geico commercials. Says Geico's vp of marketing Ted Ward, "We sell car insurance; we don't make TV shows. We are excited to have an opportunity to do brand extension.". Kudos to USA TODAY. I am produc...

multi-platformmedia.blogspot.com

Multi-Platform Media: 1/28/07 - 2/4/07

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Thursday, February 1, 2007. British theaters have pulled the plug. Have been playing with the concept of simultaneous theatrical and home releases. The theatrical window is bound to close, but the timing is still up in the air. Web: TV's Minor Leagues? As reported on Mashable. Reports that her YouTube shows sometimes generate more than 1mm viewers, always more than 100,000. More Bad News In Timesville. Yesterday the Times reported a $648 million quarterly loss. As reported by the AP. Links to this post.

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Multi-Platform Media: 2/11/07 - 2/18/07

http://multi-platformmedia.blogspot.com/2007_02_11_archive.html

Wednesday, February 14, 2007. Video Saved the Radio Star. You may or may not recall the first video shown on MTV way back in the Golden Age of TV, circa 1981 (Actually any Age of TV you just missed seems to become the Golden Age. I was actually quite alive and in college in 1981, but I digress). It was, "Video Killed the Radio Star" by the Buggles. Now it seems that video may actually be saving the radio star. That is the tack taken by Richard Siklos in today's NYT. Age of the Blog. Links to this post.

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Multi-Platform Media: Video Saved the Radio Star

http://multi-platformmedia.blogspot.com/2007/02/video-saved-radio-star.html

Wednesday, February 14, 2007. Video Saved the Radio Star. You may or may not recall the first video shown on MTV way back in the Golden Age of TV, circa 1981 (Actually any Age of TV you just missed seems to become the Golden Age. I was actually quite alive and in college in 1981, but I digress). It was, "Video Killed the Radio Star" by the Buggles. Now it seems that video may actually be saving the radio star. That is the tack taken by Richard Siklos in today's NYT. Age of the Blog. I will bookmark this ...

multi-platformmedia.blogspot.com

Multi-Platform Media: 12/31/06 - 1/7/07

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Thursday, January 4, 2007. Newspapers, The Next Generation. The newspaper business is the only industry around that draws 20% profit margins whose owners routinely cry poverty. Probably because the market has already factored the muc. H anticipated demise of print into financial forecasts. As I've discussed previously, I believe print will be around as long as there are trees. The challenge for newspapers is how they will change and adapt to changing technology and circumstances. Also joined the ranks of...

multi-platformmedia.blogspot.com

Multi-Platform Media: New Geico Caveman Commercial

http://multi-platformmedia.blogspot.com/2007/03/new-geico-caveman-commercial.html

Monday, March 5, 2007. New Geico Caveman Commercial. Subscribe to: Post Comments (Atom). Subscribe in a reader. Show Me The Bubbles. New Geico Caveman Commercial. Who Pays For New Media? View my complete profile.

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Multi-Platform Media: 12/10/06 - 12/17/06

http://multi-platformmedia.blogspot.com/2006_12_10_archive.html

Thursday, December 14, 2006. The Future is a Japanese Schoolgirl. Basically, just a few quick jottings tonight. Per the WSJ, the average high school girl in Japan sends about 200 SMS messages a day. The source for that is quoted as Hiromitsu Sakuma, group director of 141 World Wide. A divison of Ogilvy that helps firms brand themselves in Japan. Newspapers Turn to Local Video. This month's issue of OMMA. Is cited as slick, well produced and ahead of the curve. Links to this post. Where he is identified a...

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Multi-Platform Media: 1/14/07 - 1/21/07

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Friday, January 19, 2007. Digital Breakfast NYC 2007. I am planning to launch a breakfast series this year called, for now, Digital Breakfast. The idea is to pull together people from the worlds of media, advertising, technology and finance who have a personal and professional interest in the future of media. I am putting this together under the auspices of my new media marketing/pr firm, Gotham Media Ventures. It looks like the Fox News business channel may finally become a reality. The holdup since...