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Focusprobe

Our objective is to define corporate and brand. Strategies essential for success. Strategy and Brand Development. One-to-one, Individual Focus Probes. Michael Anastas and James Aucone. 21 Lake Point Drive. New Milford, CT 06776. Phone: 860.350.5678.

http://www.focusprobe.com/

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Focusprobe | focusprobe.com Reviews
<META>
DESCRIPTION
Our objective is to define corporate and brand. Strategies essential for success. Strategy and Brand Development. One-to-one, Individual Focus Probes. Michael Anastas and James Aucone. 21 Lake Point Drive. New Milford, CT 06776. Phone: 860.350.5678.
<META>
KEYWORDS
1 strategies that succeed
2 qualitative market research
3 strategic consulting
4 ethnography & observation
5 focus groups
6 couples and mini groups
7 focus phone interviews
8 advertising communications
9 new products
10 e mail focusprobe@aol com
CONTENT
Page content here
KEYWORDS ON
PAGE
strategies that succeed,qualitative market research,strategic consulting,ethnography & observation,focus groups,couples and mini groups,focus phone interviews,advertising communications,new products,e mail focusprobe@aol com,who we are,what we do,why us
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Focusprobe | focusprobe.com Reviews

https://focusprobe.com

Our objective is to define corporate and brand. Strategies essential for success. Strategy and Brand Development. One-to-one, Individual Focus Probes. Michael Anastas and James Aucone. 21 Lake Point Drive. New Milford, CT 06776. Phone: 860.350.5678.

INTERNAL PAGES

focusprobe.com focusprobe.com
1

Categories and Brand Experience

http://www.focusprobe.com/Categories.htm

Category and Brand Experience. Savings Bank Life Insurance. Crunch ‘n’ Munch Snacks. Inst of Internal Auditors. Inst of Management Accountants. US News and World Report.

2

Brand Reward

http://www.focusprobe.com/BrandReward.htm

Results from qualitative research that goes beyond typical brand attributes, parity brand benefits and even beyond brand values. It is the way your brand makes the customer feel, the emotional payoff that differentiates your brand from the others, to motivate consumers to buy. Personal Brand Reward.

3

Articles

http://www.focusprobe.com/Articles.htm

The Personal Brand Reward. Motivating Consumers in an Age of Cynicism. By Mike Anastas and Jim Aucone. First seen in Quirk's Marketing Research Review. Consumers have caught on. The later Baby Boomers and their children have grown up to be as cynical about advertising as they are about the world around them. They learned early in life that not every toy performs like the one on TV and not every cream cures their acne. Is not about your brand. It is about your brand's customers. It's letting your ...Commu...

4

What We Do

http://www.focusprobe.com/WhatWeDo.htm

Strategy and Brand Development Studies. We believe Strategy is the single most important variable in developing corporate images, new products, advertising campaigns, or any kind of communications. Our success as market research consultants is based on our extensive experience as marketers. We define strategies that succeed. We conduct a careful, thoughtful analysis of the current situation before the research begins, and use sampling and interviewing methods that produce definitive, practical results.

5

Why Focusprobe

http://www.focusprobe.com/WhyUs.htm

Why Clients Select Us. Examining all the key marketing variables and trends. Searching for new findings and insights. Customizing methods to discover the unexpected. Identifying key issues based on exceptional marketing know-how. Extracting only the most meaningful, important findings. Summarizing findings into a whole that is greater than the sum of its parts. Recommending immediate action, without ambiguity.

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Focusprobe

Our objective is to define corporate and brand. Strategies essential for success. Strategy and Brand Development. One-to-one, Individual Focus Probes. Michael Anastas and James Aucone. 21 Lake Point Drive. New Milford, CT 06776. Phone: 860.350.5678.

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