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FootballMarketing.tv | Marketing makes football go round.Marketing makes football go round. (by Sebastiano Mereu)
http://www.footballmarketing.tv/
Marketing makes football go round. (by Sebastiano Mereu)
http://www.footballmarketing.tv/
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FootballMarketing.tv | Marketing makes football go round. | footballmarketing.tv Reviews
https://footballmarketing.tv
Marketing makes football go round. (by Sebastiano Mereu)
footballmarketing.tv
Marketing – FootballMarketing.tv
http://footballmarketing.tv/category/marketing
Marketing makes football go round. Friday, November 11th, 2016. Analysing New York City FC’s social media activities from the perspective of Schmitt’s Experiential Grid. August 18, 2016. It is common knowledge that marketing is an established business discipline. Marketing-mavens such as Philip Kotler, Kevin L. Keller, and Seth Godin wrote seminal literature for marketing practitioners and students to revisit […]. Football Clubs on Periscope and Facebook Live: Comparison of views-to-followers ratio.
#NotSportingLisbon: How the STAMP model can help keep control over the misuse of the Sporting Clube de Portugal brand name – FootballMarketing.tv
http://footballmarketing.tv/2015/08/03/notsportinglisbon-misrepresenting-the-sporting-clube-de-portugal-brand-name
Marketing makes football go round. Friday, November 11th, 2016. NotSportingLisbon: How the STAMP model can help keep control over the misuse of the Sporting Clube de Portugal brand name. August 3, 2015. Last week, Sporting Clube de Portugal. Campaign in reference to a common problem: The club is often mistakenly referred to as. Sporting Clube de Portugal. The problem can be explained as follows ( Wikipedia, retrieved 1 August 2015. What’s in a brand name. Matthew D. Shank ( 2002:265. Refers to the elemen...
The DRIP Model applied to Juventus FC: An alternative to the established AIDA Model – FootballMarketing.tv
http://footballmarketing.tv/2015/05/04/the-drip-model-applied-to-juventus-fc-an-alternative-to-the-established-aida-model
Marketing makes football go round. Friday, November 11th, 2016. The DRIP Model applied to Juventus FC: An alternative to the established AIDA Model. May 4, 2015. Juventus FC just claimed their 4th consecutive Italian Serie A title this past weekend, and the 33rd in their history. The club is also still competing for the UEFA Champions League title and the Italian TIM Cup. All these accomplishments provide fertile ground for effective marketing communications. Textbook author Chris Fill ( 2006. Explain th...
Communicating the launch of a new mascot: A fictitious example of Germain, the Paris Saint-Germain lynx – FootballMarketing.tv
http://footballmarketing.tv/2015/07/20/communicating-the-launch-of-a-new-mascot-a-fictitious-example-of-germain-the-paris-saint-germain-lynx
Marketing makes football go round. Friday, November 11th, 2016. Communicating the launch of a new mascot: A fictitious example of Germain, the Paris Saint-Germain lynx. July 20, 2015. A member of the Linkedin group Sports Business Institute Barcelona – Marketing and Management Professionals in Football. Posted an interesting question, which he was asked to answer as part of an interview for a marketing role with a top football club. The question is:. This exercise will be based on Paris Saint-Germain.
Customer Equity: Why BSC Young Boys fans might have one of the highest customer values in Swiss football – FootballMarketing.tv
http://footballmarketing.tv/2015/04/21/customer-equity-why-bsc-young-boys-fans-might-have-one-of-the-highest-customer-values-in-swiss-football
Marketing makes football go round. Friday, November 11th, 2016. Customer Equity: Why BSC Young Boys fans might have one of the highest customer values in Swiss football. April 21, 2015. BSC Young Boys choreography, 25 June 2014 Photo: Sebastiano Mereu. There is an obvious relationship between the investment a company makes in a customer relationship and the return that investment generates ( Grant, 2008:324. Claims that the aim of customer relationship management. Is to produce high customer equity.
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Sebastiano Mereu - Switzerland, DBA Candidate at Edinburgh Business School | about.me
https://about.me/sebinomics
And Social Media Specialist. And Social Media Specialist. Creator of FootballMarketing.TV. And producer of From Hero To Zero. Marketing professional, content producer and university lecturer. DBA Candidate at Edinburgh Business School.
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FootballMarketing.tv | Marketing makes football go round.
Marketing makes football go round. Tuesday, August 18th, 2015. 10 steps to create a content marketing plan for a football product: How to promote the Milan Derby. 9 content curation ideas for football clubs in social media: A Torino FC example. Complementary and competitive social media platform consumption: A football brand example with Borussia Dortmund. Comparison of social media interactions with fans and followers of FC Tokyo, Monterrey Rayados and FC Spartak Moscow. August 3, 2015. July 20, 2015.
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