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16 Ways to Improve the Brand Experience | Ferguson Values

http://fergusonvalues.com/2015/07/16-ways-to-improve-the-brand-experience

Forging Values – City Tour. Integrating Values into Culture. Research on Values – What are your values? 16 Ways to Improve the Brand Experience. Posted on Jul 2, 2015. 16 Ways to Improve the Brand Experience. In the last post. I provided a formula to increase brand equity:. Brand Experience = Brand Promise. This is a powerful formula. Other benefits of this model include:. Changing the brand promise is a strategic issue that is (generally) the responsibility of marketing. As addressed in the last post.

robertandlori.com

Our Travels | Robert & Lori

http://robertandlori.com/our-travels

Click here to return to the home page. Our travels from May 2014, when we picked up our Open Range “Light” 5th wheel, in Milroy Pensylvania at Lerch RV… till December 2014. Robert’s Speaking Tour for 2015. This is a work in progress… so far Robert is booked to speak at these confirmed locations from January 2015 until the end of May 2015. (Accurate as of December 2014). You can learn more about his city tour, and plans at Forging Values. Designed by Elegant Themes.

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~~ About ~~ | Robert & Lori

http://robertandlori.com/about-us

Click here to return to the home page. Robert and Lori first met at 15 and 17 – dated for 4 years and have been married since 1984. They have grown children: a daughter, a son, and a daughter-in-love. Just before their 25th wedding anniversary they went away for an “off-site” meeting. (You think only businesses have “ofi-sites”? Nope) During this time away, Robert and Lori crafted a 25-year plan - so when they’re married 50 years they will have led a “meaning filled” life. Not too complicated, huh? Write...

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Going Home | Robert & Lori

http://robertandlori.com/2015/02/going-home

Click here to return to the home page. Going home. It can be a very confusing concept. Where’s home, you ask? The idea of “home” has so many facets:. Who you’re with. The spot you live. The place you’re from. Where you share with like-hearted people. Where you’re targeting to go. Here are a few places Robert and I are “home”. Every day we are home. Day because we’re together. Every day we are home because we sleep. In our little house-on-wheels – where ever it’s parked. Home is where our children live.

fergusonvalues.com

Consulting | Ferguson Values

http://fergusonvalues.com/consulting

Forging Values – City Tour. Integrating Values into Culture. Research on Values – What are your values? Robert Ferguson provides values-based consulting services in the areas of:. Vision and mission crafting using values as a touch-point. Cause marketing integrating with values. Determining brand essence via values. Integrating values into organizational culture. Hiring clearly – 3 values to hire. Firing cleanly – 1 value to fire. How does Robert work with organizations? City Tour for Forging Values.

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Writing | Ferguson Values

http://fergusonvalues.com/writing

Forging Values – City Tour. Integrating Values into Culture. Research on Values – What are your values? Robert has been researching and writing on values for more than five years. He has written on 423 differentiating values (as defined in his eBook), and researched the core values, principles, and stated beliefs of the Fortune 500 list of companies. Through this research, Robert discovered 17 common values that are shared across most businesses. Values in Business (114). City Tour for Forging Values.

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17 Common Values | Ferguson Values

http://fergusonvalues.com/17-common-values

Forging Values – City Tour. Integrating Values into Culture. Research on Values – What are your values? What are the common values shared by Fortune 500 companies? Most refer to them as core values. Others might call them principles or beliefs. A detailed analysis of Fortune 500 companies reveals a common set of values. While each company might choose a different label, they all fit into 17 categories. Influence, Competitive Advantage). Continuous Improvement, Knowledge). And should rarely be changed.

fergusonvalues.com

Values-Based Marketing | Ferguson Values

http://fergusonvalues.com/values-based-marketing

Forging Values – City Tour. Integrating Values into Culture. Research on Values – What are your values? What do you want your organization to be known for? How do you want others to remember it? What’s your competitive advantage? The use of values in business — both for-profit and not-for-profit — has been around for many years. Though it is not a new concept, the integration of narrowly-defined values to strategically drive an organization forward has been rare. What am I supposed to do today? Determini...

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How to Help Someone Learn Self-Control | Ferguson Values

http://fergusonvalues.com/2015/07/how-to-help-someone-learn-self-control

Forging Values – City Tour. Integrating Values into Culture. Research on Values – What are your values? How to Help Someone Learn Self-Control. Posted on Jul 30, 2015. How to Help Someone Learn Self-Control. We expect everyone around us to control their behavior, to master their own desires. It’s called self-control. Self-Control = ability to master one’s desires and impulses; resolutely controlling one’s behavior. Some clearly have it. And some clearly don’t. How would you do it? We all need consistent,...

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Defining Your Values | Ferguson Values

http://fergusonvalues.com/defining-your-values

Forging Values – City Tour. Integrating Values into Culture. Research on Values – What are your values? Define your organization’s values with a facilitator. Where does acceptable behavior begin? Within the 17 Common Values. What differentiates one company against their competitors? What’s the final goal? 3 Core Values from both lists. The process to define values – consulting. Robert consults with companies and organizations in four different ways:. Complete the form below to learn more.