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BrandInnovator: December 2012
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Inspiration for creating and building health, science, and technology brands. Saturday, December 29, 2012. 6 key takeaways from "The Compound Effect". Would you rather have $3 million right now - or take 1 cent which would double every day for the next 31 days? The answer had a dramatic effect on me. And it was one of many takeaways from reading "The Compound Effect" by Darren Hardy. Write 6-10 small changes to make. If 1% off, L.A. to N.Y. (Albany and Delaware). Focus of 3 best habits. 4 actionable idea...
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BrandInnovator: Motrin IB - lesson learned from innovation blunders
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Inspiration for creating and building health, science, and technology brands. Tuesday, December 03, 2013. Motrin IB - lesson learned from innovation blunders. Here’s a great story with lessons learned from innovation blunders. It’s an excerpt from Why (Smart Companies) Do Dumb Things by Calvin L. Hodock. In this series of case studies, Hodock shares insight on avoiding 8 common mistakes in new product development. Score another one for David Ogilvy. Positioning is one of marketing’s most import...Motrin ...
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BrandInnovator: BOI Airport - where the on-time departures live
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Inspiration for creating and building health, science, and technology brands. Monday, December 02, 2013. BOI Airport - where the on-time departures live. Remember those days when your plane landed and took off on time? They live on in Boise, which ranked No. 1 for fewest flight delays. Readers gave it second place for location and third for check-in, suggesting that it’s the very model of an efficient airport. Posted by Mark Stinson. Subscribe to: Post Comments (Atom).
brandinnovator.blogspot.com
BrandInnovator: Rogaine - lesson learned from innovation blunders
http://brandinnovator.blogspot.com/2013/12/rogaine-lesson-learned-from-innovation.html
Inspiration for creating and building health, science, and technology brands. Wednesday, December 04, 2013. Rogaine - lesson learned from innovation blunders. Here’s another great story with lessons learned from innovation blunders. It’s an excerpt from Why (Smart Companies) Do Dumb Things by Calvin L. Hodock. In this series of case studies, Hodock shares insight on avoiding 8 common mistakes in new product development. In the case of Rogaine, it was mismatched positioning. Balding males naively believed...
brandinnovator.blogspot.com
BrandInnovator: Chartering New Lands & Appreciating the Holidays
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Inspiration for creating and building health, science, and technology brands. Sunday, December 01, 2013. Chartering New Lands and Appreciating the Holidays. Here's a note shared with me by Nick Neonakis, a consultant with FranChoice and author of The Franchise MBA. The bravery these people showed in picking up their belongings and sailing over the horizon to start a new life is embodied by the thousands of men and women who start a new business every year in the USA. As we wrap up the Thanksgiving ho...
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BrandInnovator: 2012 supplement of Standard Highway Signs: branding guidelines for the road
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Inspiration for creating and building health, science, and technology brands. Tuesday, August 13, 2013. 2012 supplement of Standard Highway Signs: branding guidelines for the road. On a recent road trip, I observed that all highway signs are the same design, font, colors, etc. As a branding guy, I asked: Who makes them? Where are graphic standards? The signs are published in a special section of Standard Highway Signs. Click on the link to check it out at http:/ mutcd.fhwa.dot.gov. Posted by Mark Stinson.
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BrandInnovator: December 2013
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Inspiration for creating and building health, science, and technology brands. Wednesday, December 04, 2013. Rogaine - lesson learned from innovation blunders. Here’s another great story with lessons learned from innovation blunders. It’s an excerpt from Why (Smart Companies) Do Dumb Things by Calvin L. Hodock. In this series of case studies, Hodock shares insight on avoiding 8 common mistakes in new product development. In the case of Rogaine, it was mismatched positioning. Balding males naively believed...
brandinnovator.blogspot.com
BrandInnovator: November 2012
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Inspiration for creating and building health, science, and technology brands. Friday, November 30, 2012. 5 of 15 startups building apps for healthcare. 8220;People don’t like to do breathing exercises, but when they do, they feel better,” says Leslie Saxon, head of the University of Southern California’s Center for Body Computing. With that in mind, she’s building a game that has asthmatics and heart patients blow into their smartphone mic to move a ball or fly a magic carpet across a landscape. These we...
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BrandInnovator: August 2013
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Inspiration for creating and building health, science, and technology brands. Tuesday, August 27, 2013. CEOs Need to Be Chief Story Officers. The CMO is in charge of the brand's story. This can be a mistake, says. Ty Montague writing for Harvard Business Review. Marketing, you see, should only be one part of a company's story efforts. Take Amazon. Story is its lifeblood. In fact, it drives everything that the company does — from product development, to advertising, to HR policies. Posted by Mark Stinson.
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BrandInnovator: February 2013
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Inspiration for creating and building health, science, and technology brands. Thursday, February 28, 2013. N-of-8: Back to basics. It’s a good time to recalibrate our tools. In this post, I will address the basic questions about N-of-8. A creative facilitation model using a diverse group of 8 individuals. An innovation team led by a trained group moderator. When is N-of-8 used? Customer insight and involvement: to engage key opinion leaders who will most influence future practice. How N-of-8 is different:.