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fourthmarketeer | One For All And All For Marketing | fourthmarketeer.wordpress.com Reviews
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Always Leave Them Laughing.. | fourthmarketeer
https://fourthmarketeer.wordpress.com/2011/12/09/184
One For All And All For Marketing. Laquo; Popular Music in Advertising iserm.wellPopular! Always Leave Them Laughing. December 9, 2011 by Chris Shenton. So this is it guys and gals, the last blog entry of 2011, the FourthMarketeer’s last foray into the world of consumer psychology. Sad times😦. But in an attempt to stem the flow of tears, it’s time for us to laugh. (Be prepared for a video-packed blog to keep those tears away). This week, let’s look at one of the most frequently used themes in adverts.
It’s Prime Time! | fourthmarketeer
https://fourthmarketeer.wordpress.com/2011/11/11/its-prime-time
One For All And All For Marketing. Laquo; A Shock to the System? Santa Claus is coming to Town he’s only a month and a half early! It’s Prime Time! November 11, 2011 by Chris Shenton. Hope you enjoyed the relaxation of reading week. Right now that’s over with, on with the blog…this week the FourthMarketeer is looking into the phenomena of. Thanks to Malcolm Gladwell’s book,. A very interesting read). Not this type of Prime. Jacoby (1983) stated that:. Priming refers to an increased sensitivity to certain...
Popular Music in Advertising is…erm..well…Popular! | fourthmarketeer
https://fourthmarketeer.wordpress.com/2011/12/02/180
One For All And All For Marketing. Laquo; In a PC store NOT far, far away…. Always Leave Them Laughing. Popular Music in Advertising iserm.wellPopular! December 2, 2011 by Chris Shenton. Welcome back to FMr! This week we’re going to be some what more melodic than other weeks. Two things I absolutely love. Why not write a blog about the relationship of them then. So here we are. By music, what I refer to is popular music or in simpler terms, actual artist-made songs – riffs, chords and lyrics. In a very n...
Chris_Shenton | fourthmarketeer
https://fourthmarketeer.wordpress.com/author/chrisshenton
One For All And All For Marketing. Https:/ fourthmarketeer.wordpress.com. Posts by Chris Shenton:. December 9, 2011. Always Leave Them Laughing. December 2, 2011. Popular Music in Advertising iserm.wellPopular! November 25, 2011. In a PC store NOT far, far away…. November 18, 2011. Santa Claus is coming to Town he’s only a month and a half early! November 11, 2011. It’s Prime Time! October 27, 2011. A Shock to the System? October 21, 2011. What’s In A Name Anyway? Older Posts ». Join 14 other followers.
In a PC store NOT far, far away… | fourthmarketeer
https://fourthmarketeer.wordpress.com/2011/11/25/in-a-galaxy-pc-store-not-far-far-away
One For All And All For Marketing. Laquo; Santa Claus is coming to Town he’s only a month and a half early! Popular Music in Advertising iserm.wellPopular! In a PC store NOT far, far away…. November 25, 2011 by Chris Shenton. This week we’ll be looking at some examples of where advertising has caused confusion for consumers into what message they are meant to be getting. Well what I think Currys PC World was hoping mine would be was something along the lines of;. Also, unfortunately for the company, via ...
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wouldyoulikelieswiththat.wordpress.com
Unnecessary and insufficient (Aristotle, 2011) | wouldyoulikelieswiththat
https://wouldyoulikelieswiththat.wordpress.com/2011/10/14/14
Just another WordPress.com site. Unnecessary and insufficient (Aristotle, 2011). There is the culprit; look at him, in all his squeezy glory. I mean honestly, were the jars that troublesome? And so, mayonnaise believe it or not, was my inspiration this week. It is when the product’s feature of functionality has alterations made to it that I start raising my sceptical eyebrows. The next section is going to be dedicated to a few products that I am questioning in terms of advertising and the added featu...
constantlyconsumed.wordpress.com
Gender specifying in adverts | CONSTANTLY CONSUMED
https://constantlyconsumed.wordpress.com/2011/10/21/gender-specifying-in-adverts
October 21, 2011. Gender specifying in adverts. Originally I was going to blog about something else, when a random advert came to mind. A couple of years ago, there was a advert of t.v that received almost 700 complaints and I hadn’t even considered when first viewing it that it could be worthy of complaining about. How do adverts aimed at different genders change perceptions as we get older? Does this make you more likely to buy it? Either way, it increases sales. This entry was posted on Friday, Octobe...
theirrationalconsumer.wordpress.com
Creation Can Negate Objectivity – The IKEA effect | The Irrational Consumer
https://theirrationalconsumer.wordpress.com/2011/11/18/creation-can-negate-objectivity-the-ikea-effect
Just another WordPress.com site, or is it? November 18, 2011 / Simon Thorne. Creation Can Negate Objectivity – The IKEA effect. Last week we had our results from our first round of blogging. Although my results were good, I wanted better. Not only did I want better, I thought I. First of, lets explore how creating something can raise our valuation of that item. Ariely and his colleagues, Michael Norton and Daniel Mochon, used an experiment. Procedure, in which after the participants bid, it would generat...
3rd: “They’re Not Just Living The American Dream, They’re Selling It” | adception
https://adception.wordpress.com/2011/10/21/3rd-they’re-not-just-living-the-american-dream-they’re-selling-it
If you think your thoughts are safe, they'll change your mind. Skip to primary content. 3rd: “They’re Not Just Living The American Dream, They’re Selling It”. October 21, 2011. He says that they wanted to use real brands, not made up ones, because it makes the movie more realistic and is also cheaper than creating fake products and brands. Mankoff states that more than 40 brands were involved. MBT Shoes got so excited about their involvement that they even sponsored the Hollywood premiere. This entry was...
1st: The beginning – “Hank hates you all” and the way to the idea | adception
https://adception.wordpress.com/2011/10/02/the-beginning-–-“hank-hates-you-all”-and-the-way-to-the-idea
If you think your thoughts are safe, they'll change your mind. Skip to primary content. 1st: The beginning Hank hates you all and the way to the idea. October 2, 2011. Do we really need to blog? I never heard about such an assessment! But anyway, I will try. These were my first thoughts when I sat in my new university, in my new course, with new people around me and two new lecturers in Consumer Psychology who gave us the assessment of blogging. And then I thought: What I am going to write about? I would...
Congratulations on your 7 Billionth Dweller, Mother Earth! | oDDcONSUMER
https://oddconsumer.wordpress.com/2011/12/09/congratulations-on-your-7-billionth-dweller-mother-earth
Giving Interesting Insights Into Consumer Psychology. December 9, 2011. Congratulations on your 7 Billionth Dweller, Mother Earth! Hmmm what to write about in my final blog of this term? I could write about another brand-related topic. I know lots of interesting topics I could write about. But this time I would like to talk about something that is more important than fancy products. However, it still has to do with consumption though. The United Nations Population Fund ( UNFPA. Asia holds by far the most...
Play me a tune and I will give you some money | mADman
https://pspe87.wordpress.com/2011/11/25/play-me-a-tune-and-i-will-give-you-some-money
Just another WordPress.com site. November 25, 2011. Play me a tune and I will give you some money. This week my blog will be exploring the influence of background music in advertisement. Believe it or not, the reason for this blog is because, as I was watching TV a couple of days ago I was horrified to see that the Toys R Us advert song had changed. For those of you who know this song, it was catchy and magical. Anyway! And could advertisement companies use any style of music to influence us? We now know...
wouldyoulikelieswiththat.wordpress.com
In(cr)edible? | wouldyoulikelieswiththat
https://wouldyoulikelieswiththat.wordpress.com/2011/11/25/incredible
Just another WordPress.com site. The inspiration for this week’s blog came from my boyfriend telling me he’d eaten an out of date pre packaged sandwich from Waitrose. I immediately got a shiver down my spine, but I managed to ask him how old it was. He said; A day . I nearly keeled over. Why am I so abhorred by the sweaty meat shelf? The smug looking use by date? And more importantly, why are others not? Hop in my trolley as I take you on a journey around the aisles of rotting food. Mmm…. On this basis, ...
theirrationalconsumer.wordpress.com
I hope I don’t regret this blog… | The Irrational Consumer
https://theirrationalconsumer.wordpress.com/2011/12/09/i-hope-i-dont-regret-this-blog
Just another WordPress.com site, or is it? December 9, 2011 / Simon Thorne. I hope I don’t regret this blog…. I would put this down to a near miss. There was money on other answers which were also wrong, but the fact that they had moved from the correct answer to the wrong answer in the last few seconds just made it all the worse. The near miss is similar to that a silver medalist will feel. The bronze medalist is likely to be much happier. So close, yet so far. Barry Schwartz, author of Why more is less.
2nd: “Your Mind is the Scene of the Crime” | adception
https://adception.wordpress.com/2011/10/14/“your-mind-is-the-scene-of-the-crime”
If you think your thoughts are safe, they'll change your mind. Skip to primary content. 2nd: Your Mind is the Scene of the Crime. October 14, 2011. As expected my second blog entry has to be about the movie Inception , not only because it really is a great movie (The film received eight Academy Award nominations including Best Picture and Best Original Screenplay), but more because it is the name giver of my blog (as I hope you noticed before :) . How many brands did you see and recognize? Overall though...
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fourthmarketeer | One For All And All For Marketing
One For All And All For Marketing. Always Leave Them Laughing. December 9, 2011 by Chris Shenton. So this is it guys and gals, the last blog entry of 2011, the FourthMarketeer’s last foray into the world of consumer psychology. Sad times 😦. But in an attempt to stem the flow of tears, it’s time for us to laugh. (Be prepared for a video-packed blog to keep those tears away). This week, let’s look at one of the most frequently used themes in adverts. But what effects on behaviour do humorous ads have?
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