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Content Strategy: A Challenge Your Business Must Face Head-On - RonellSmith.com
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Content Strategy: A Challenge Your Business Must Face Head-On. August 29, 2013. Is difficult stuff. I’m not talking about content marketing strategy. Mind you. We’re talking about, as Kristina Halvorson. Has said and written numerous times, planning for the creation, publication, and governance of useful, usable content. Yeah … That. Doesn’t sound fun, does it? For most people, it’s anything but. Real, true content strategy. Crappy, poorly designed website. Disorganized, often useless content. But that m...
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Content Archives - RonellSmith.com
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RSS feed for this section. What I Learned In 2014 Has Made Me A Better Strategist. March 3, 2015. Image source) Recently, I was thumbing through an Evernote folder, when it hit me that I hadn’t chronicled many of the ideas running around in my head. In the course of jotting down (copious) notes, I had a wild idea: Write a “What I Learned…” post. In the past, I’ve found such content to be […]. The Most Dangerous Lie In Content Marketing. February 13, 2015. September 9, 2013. August 27, 2013. The first tim...
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Newsletter Archives - RonellSmith.com
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RSS feed for this section. The Tackle Insider Newsletter 13. October 11, 2012. Instead of holding out hope that the upcoming presidential election will fix many of the industry’s current problems, take a proactive approach and do for yourself what needs to be done irrespective of who’s in the Oval Office. Every one of my personal social media feeds is currently being littered with posts regarding the upcoming […]. The Tackle Insider Newsletter 12. August 31, 2012. The Tackle Insider – Newsletter #11.
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What I Learned In 2014 Has Made Me A Better Strategist - RonellSmith.com
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What I Learned In 2014 Has Made Me A Better Strategist. March 3, 2015. Recently, I was thumbing through an Evernote folder, when it hit me that I hadn’t chronicled many of the ideas running around in my head. In the course of jotting down (copious) notes, I had a wild idea: Write a “What I Learned…” post. In the past, I’ve found such content to be hit or miss as regards usefulness to others. I was not deterred, however. These are but a few of the things I’ve come to realize in the last 18 months:. I’ve s...
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Content Marketing For Small Businesses: The Limitless Benefits Of Adopting The Content Is Everything Mindset - RonellSmith.com
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Content Marketing For Small Businesses: The Limitless Benefits Of Adopting The Content Is Everything Mindset. September 9, 2013. While I’m hopeful content marketers. Are working to extinguish the content is king nonsense from the vernacular, content. Is, nevertheless, important. It’s beneficial on our websites. In our outreach, in our presentations and in conversations, both online and offline. But if content is so important, why are we as content strategists. This question has eaten at me for months now.
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The Most Dangerous Lie In Content Marketing - RonellSmith.com
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The Most Dangerous Lie In Content Marketing. February 13, 2015. In a recent Moz. Article, I attacked the logic of brands as publishers. Making the point that publishing content is one thing but attempting to adopt a publishing mindset is foolhardy and unnecessary. The post, which had been on my mind for more than a year, after working with dozens of brands who’ve made the content marketing plunge. Was well received, and I’m happy to have it out of my head. You read that correctly. I hope this bit of logi...
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Mackenzie Fogelson Is Right: Content Marketing Starts With Goals - RonellSmith.com
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Mackenzie Fogelson Is Right: Content Marketing Starts With Goals. August 27, 2013. The first time I heard Mackenzie Fogelson. Say It starts with goals at MozCon 2013. I wondered if all of the SEOs. In the room were muttering Ugh Here we go with this feel-good stuff again, collectively under their breath. After all, every content marketer knows you have to have goals in place before you can begin the inbound marketing journey, right? Content Marketing Goals Set The Table For What Follows. It’s the same wa...
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5 Simple Steps For Beginning The Content Strategy Journey - RonellSmith.com
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5 Simple Steps For Beginning The Content Strategy Journey. July 29, 2013. Of which I am one love to talk about the value of content. We can go on for hours highlighting the value of social media. S, properly optimized infographics. Headlines and email subscriber lists. And, to be sure, these elements are important…but only if you’ve done the homework to ensure you’re marketing to the correct audience. Before we can “do content” we must commit to doing content strategy. Often, as content marketers. These ...
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Your Business Deserves To Be Noticed. Carve Out Your Point Of Difference
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Your Business Deserves To Be Noticed. Carve Out Your Point Of Difference (Updated). July 31, 2013. Does your business ‘scream’ different? Is coming together nicely. You’re happy with the foray into social media. Are getting easier to write. Even better, the calls-to-action. CTA) are leading to conversions. Then it hits you: The one nut you’ve yet to crack is setting yourself apart from the competition. You need a point of difference. The questions (and the answers) are always the same:. No matter what th...
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