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futurecurve.com

futurecurve

Achieve a truly customer-centric business using our unique methodology, innovative research and value proposition strategy to deliver sustainable business growth

http://www.futurecurve.com/

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futurecurve | futurecurve.com Reviews
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Achieve a truly customer-centric business using our unique methodology, innovative research and value proposition strategy to deliver sustainable business growth
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2 research and consulting
3 learning and coaching
4 clients
5 downloads
6 blog
7 your challenges
8 our method
9 the proof
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futurecurve | futurecurve.com Reviews

https://futurecurve.com

Achieve a truly customer-centric business using our unique methodology, innovative research and value proposition strategy to deliver sustainable business growth

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futurecurve.com futurecurve.com
1

Value Proposition Book — futurecurve

https://www.futurecurve.com/value-proposition-book

Creating and Delivering Your Value Proposition:. Managing Customer Experience for Profit. For change makers, innovators and strategists. Don’t invest in any marketing, go-to-market or customer experience programmes without first taking on board the approaches of this book.". Les Mara, BPO Head of Europe, HP. Our bestselling book tells you why and shows you how. The world-leading step-by-step guide to creating a value proposition. Follow the step-by-step process in this book and you will:. Essential, hand...

2

Blog — futurecurve

https://www.futurecurve.com/blog?tag=context

Sharing our learning and insights. Context is king for building stronger customer relationships. July 27, 2015. The more we know about a customer’s context, the more meaningful and mutually beneficial our customer relationships can be. Marketing content in the absence of customer context will lead to wasted effort, wasted money and won’t deliver the desired results. Understand and work with context to build long-term, mutually beneficial customer relationships. GLOBAL HQ (United Kingdom).

3

Blog — futurecurve

https://www.futurecurve.com/blog?tag=Personas

Sharing our learning and insights. Context is king for building stronger customer relationships. July 27, 2015. The more we know about a customer’s context, the more meaningful and mutually beneficial our customer relationships can be. Marketing content in the absence of customer context will lead to wasted effort, wasted money and won’t deliver the desired results. Understand and work with context to build long-term, mutually beneficial customer relationships. Choose your markets well. August 19, 2011.

4

Clients — futurecurve

https://www.futurecurve.com/clients

We have the privilege of working with some of the world’s best organisations. What all our clients have in common is a desire to harness their value to customers and embed it into their businesses thereby creating increased profitability, happier customers and engaged people. Mdash; Angela Byrne, Marketing and Sales Strategy Leader, Enterprise Ireland. We have worked with many of the organisations on this client list for years. Our impact for clients. Mdash; Andrew Moore, COO, DAV Management. A Credit ca...

5

Downloads — futurecurve

https://www.futurecurve.com/downloads

Learn about customer-centric value proposition design and development. Value Proposition White Paper. Quickly learn the 4 reasons why you may not be providing customers with value and how you can correct this. Sales Insights White Paper. See examples of sales insights, learn how to create your own and test your readiness for an insight selling approach. The best-selling definitive guide to value proposition design. Download an extract or buy the book. GLOBAL HQ (United Kingdom). 44 (0) 1628 487 708.

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futurecurve.blogspot.com futurecurve.blogspot.com

Value Matters: July 2009

http://futurecurve.blogspot.com/2009_07_01_archive.html

Thursday, 16 July 2009. Our survey said…" - What are your thoughts on value propositions? Through our work, writing and speaking etc we get lots of questions and comments about value propositions. Reading through research material and general information about value propositions it seems that there are many interpretations of what is a value proposition. As a consequence, we want to get a snapshot of what people think about value propositions. By Cindy Barnes, Helen Blake and David Pinder, Kogan Page 2009.

futurecurve.blogspot.com futurecurve.blogspot.com

Value Matters: Dixons forget value and go for price

http://futurecurve.blogspot.com/2009/10/dixons-forget-value-and-go-for-price.html

Tuesday, 20 October 2009. Dixons forget value and go for price. Well, I’ve been thoroughly enjoying the heat-and-light generated by Dixons’ latest advertising campaign. Media-luvvies have been falling over each other in their haste to write articles, arguing the toss over whether this is gutsy advertising or the desperate stance of a failing brand. And Selfridges, John Lewis and Harrods – the targets of the copy – are … let’s say… irritated. As we have always said, the value equation is Value = Benefits ...

futurecurve.blogspot.com futurecurve.blogspot.com

Value Matters: March 2009

http://futurecurve.blogspot.com/2009_03_01_archive.html

Monday, 23 March 2009. Review your Offerings to stay Profitable. A travel industry client of a colleague recently reduced its offerings down to a narrow niche of cruises and then focused its marketing effort and management time on ensuring these were profitable and generated cash quickly. While there was a temporary fall in sales, the company returned to positive cash flow and profit within a matter of weeks. The moral of the tale? Map to The Value Pyramid™. Having identified your Offering portfolio you ...

futurecurve.blogspot.com futurecurve.blogspot.com

Value Matters: "Our survey said…" - What are your thoughts on value propositions?

http://futurecurve.blogspot.com/2009/07/our-survey-said-what-are-your-thoughts.html

Thursday, 16 July 2009. Our survey said…" - What are your thoughts on value propositions? Through our work, writing and speaking etc we get lots of questions and comments about value propositions. Reading through research material and general information about value propositions it seems that there are many interpretations of what is a value proposition. As a consequence, we want to get a snapshot of what people think about value propositions. By Cindy Barnes, Helen Blake and David Pinder, Kogan Page 2009.

futurecurve.blogspot.com futurecurve.blogspot.com

Value Matters: September 2009

http://futurecurve.blogspot.com/2009_09_01_archive.html

Wednesday, 30 September 2009. Does BA understand the concept of Value Proposition? I don't think I'm alone in thinking that BA has lost its way and is increasingly devaluing its value proposition which hitherto has been based on providing an excellent customer experience and brand clarity. Competition with low-cost airlines will be increased, not decreased, by its recent moves as the competitive playing field is being levelled by BA itself. Subscribe to: Posts (Atom). Welcome to the Futurecurve Blog.

futurecurve.blogspot.com futurecurve.blogspot.com

Value Matters: October 2009

http://futurecurve.blogspot.com/2009_10_01_archive.html

Tuesday, 27 October 2009. Avoiding Greenwash with Real Green Value Propositions. With the global climate summit in Copenhagen just around the corner, I've been reading an increasing amount about eco-initiatives from organisations that you wouldn't normally associate with the green movement. I'm fascinated about this movement of environmental and sustainability issues into mainstream business. How does a company's value proposition to its customers reflect corporate values? I'd love to hear your views.

alineanroi.com alineanroi.com

Partners - Alinean – B2B value selling and marketing tools: storytelling, assessments, ROI and TCO calculators

http://www.alineanroi.com/partners

How We Do It. Want to see how we can help your organization? Thanks, we'll get back to you shortly! Please provide a valid Email address. We have engaged several special partners to deliver the best services and capabilities. AirSpring Software provides a portion of the Alinean Value Tools platform, helping to accelerate deployment and improve delivery. Alinean leverages IDG for demand-generation / lead guarantee programs on value marketing tools, especially for targeted / international campaigns. Alinea...

alinean.com alinean.com

Partners - Alinean – B2B value selling and marketing tools: storytelling, assessments, ROI and TCO calculators

http://www.alinean.com/partners

How We Do It. Want to see how we can help your organization? Thanks, we'll get back to you shortly! Please provide a valid Email address. We have engaged several special partners to deliver the best services and capabilities. AirSpring Software provides a portion of the Alinean Value Tools platform, helping to accelerate deployment and improve delivery. Alinean leverages IDG for demand-generation / lead guarantee programs on value marketing tools, especially for targeted / international campaigns. Alinea...

futurecurve.blogspot.com futurecurve.blogspot.com

Value Matters: Does BA understand the concept of Value Proposition?

http://futurecurve.blogspot.com/2009/09/does-ba-understand-concept-of-value.html

Wednesday, 30 September 2009. Does BA understand the concept of Value Proposition? I don't think I'm alone in thinking that BA has lost its way and is increasingly devaluing its value proposition which hitherto has been based on providing an excellent customer experience and brand clarity. Competition with low-cost airlines will be increased, not decreased, by its recent moves as the competitive playing field is being levelled by BA itself. 28 October 2009 at 06:28. 20 November 2009 at 09:01. I always fe...

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Blog | Plain Text

http://plain-text.co.uk/blog

Words that work: our new writing workshop. May 19, 2016. Welcome to Words that work, a writing workshop that packages everything we’ve learned about B2B copywriting into 90 lively minutes. For a limited period we’re offering one free workshop to our clients and contacts. Feel free to share this page or click the image for a PDF that shows off our partner IDB Creative. 8216;s sumptuous photography to best effect. Posted in Copywriting training. April 18, 2016. Draw a cup. What do you see? Half of a bra?

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Monday, 30 November 2009. Our blog - change of location. We will be updating our blog on our website from now on so please go to:. For our latest posts. Tuesday, 27 October 2009. Avoiding Greenwash with Real Green Value Propositions. With the global climate summit in Copenhagen just around the corner, I've been reading an increasing amount about eco-initiatives from organisations that you wouldn't normally associate with the green movement. I'd love to hear your views. Posted by Helen Blake. Well, I&#821...

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Achieve a truly customer-centric business. Achieve a truly customer-centric business. Innovation Research, Value Propositions and Customer Journey. Achieve a truly customer-centric business. Innovation Research, Value Propositions and Customer Journey. Organisations need help to make the shift from being product led to becoming truly customer centric. The essential part of this journey is to understand what customers value and why. That's what we do. Get results faster with Sprints! To thrive in the face...

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