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Percepção: Workers in favour of extending their hours
http://percepcao.blogspot.com/2006/08/workers-in-favour-of-extending-their_21.html
Um blog sobre tendências: marcas, marketing, comunicação e consumo. Segunda-feira, agosto 21, 2006: Workers in favour of extending their hours. The FT/Harris poll reveals substantial support for greater freedom to work longer hours in Germany and France, countries which traditionally have attracted popular domestic backing for their more protective labour regulations. The poll found that about 65 per cent of Germans and 52 per cent of French oppose government restrictions on working hours. Brendan Barber...
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Percepção: Abril 2005
http://percepcao.blogspot.com/2005_04_01_archive.html
Um blog sobre tendências: marcas, marketing, comunicação e consumo. Quarta-feira, abril 27, 2005: Entertainment: Low Impact of Movie Brands On Mobile Games. Segunda-feira, abril 25, 2005: Madison Avenue has come to Broadway. Quinta-feira, abril 21, 2005: Does Robert Scoble, a celebrity blogger on Microsoft's payroll, herald the death of traditional public relations? Terça-feira, abril 19, 2005: Publicidade na TV inicia declinio? Quinta-feira, abril 14, 2005: The frontier of Internet advertising. Like thi...
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Percepção: Março 2005
http://percepcao.blogspot.com/2005_03_01_archive.html
Um blog sobre tendências: marcas, marketing, comunicação e consumo. Domingo, março 27, 2005: Luxury is so last year, says Saks chief. Domingo, março 27, 2005: España es el segundo mercado de TV más competitivo de Europa. Sexta-feira, março 25, 2005: NATIONAL MAGAZINE AWARDS FINALISTS ANNOUNCED. Sexta-feira, março 25, 2005: Desafio é apelido - McKinsey tries to improve Albania's image. Quinta-feira, março 17, 2005: El e-commerce en España sigue al alza. Quarta-feira, março 09, 2005: It's an Ad, Ad World.
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Percepção: Top 5 viral video advertisements of 2007
http://percepcao.blogspot.com/2008/01/top-5-viral-video-advertisements-of.html
Um blog sobre tendências: marcas, marketing, comunicação e consumo. Sexta-feira, janeiro 04, 2008: Top 5 viral video advertisements of 2007. The advertisements that were most successful in attracting online viewers, as ranked by GoViral. The online marketing agency. Need for speed sees computers writing the news. Workers in favour of extending their hours. An undeclared war is raging across the business wo. How US assault grabbed global attention. Appealing To the Senses. First impressions count for web.
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Percepção: Need for speed sees computers writing the news
http://percepcao.blogspot.com/2006/08/need-for-speed-sees-computers-writing.html
Um blog sobre tendências: marcas, marketing, comunicação e consumo. Terça-feira, agosto 22, 2006: Need for speed sees computers writing the news. Thomson Financial, the business information group, has been using computers to generate some stories since March and is so pleased with the results that it plans to expand the practice. The computers work so fast that an earnings story can be released within 0.3 seconds of the company making results public. Thomson has also hired hundreds of specialist reporter...
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Percepção: Junho 2005
http://percepcao.blogspot.com/2005_06_01_archive.html
Um blog sobre tendências: marcas, marketing, comunicação e consumo. Quinta-feira, junho 23, 2005: É já a seguir! É que é já a seguir! Terça-feira, junho 14, 2005: A New Magazine's Rebellious Credo. Domingo, junho 05, 2005: Los niños catalanes aprenderán a ver la televisión en el colegio. Domingo, junho 05, 2005: Tech product placement is going into overdrive. Sexta-feira, junho 03, 2005: Quantos portugueses consultam blogs? What was the brand or branded product most often m. Appealing To the Senses.
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Percepção: Appealing To the Senses
http://percepcao.blogspot.com/2006/02/appealing-to-senses.html
Um blog sobre tendências: marcas, marketing, comunicação e consumo. Domingo, fevereiro 19, 2006: Appealing To the Senses. One promising way appears to be targeting as many of the five senses as possible via the package itself. Consumers have to be given a good reason to buy a product," said Chris Lyons, publisher of Package Design Magazine. "Certainly, knowing or having a sense of what it smells like can help that.". Other packaging innovations are underway, such as labels that change color to indicate r...
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Percepção: First impressions count for web
http://percepcao.blogspot.com/2006/01/first-impressions-count-for-web.html
Um blog sobre tendências: marcas, marketing, comunicação e consumo. Segunda-feira, janeiro 16, 2006: First impressions count for web. Researchers found that the brain makes decisions in just a twentieth of a second of viewing a webpage. They were surprised as they believed it would take at least 10 times longer to form an opinion. The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact. The final frontier media buy.
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Percepção: How US assault grabbed global attention
http://percepcao.blogspot.com/2006/03/how-us-assault-grabbed-global.html
Um blog sobre tendências: marcas, marketing, comunicação e consumo. Sábado, março 18, 2006: How US assault grabbed global attention. How US assault grabbed global attention. It was billed by the US military as "the largest air assault operation" since the overthrow of Saddam Hussein in 2003, with attack and assault aircraft providing "aerial weapons support" for 1,500 US and Iraqi commandos moving in to clear "a suspected insurgent operating area north-east of Samarra. In fact, all the phrase meant is th...
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Percepção: An undeclared war is raging across the business worlds – a war of companies against their customers
http://percepcao.blogspot.com/2006/03/undeclared-war-is-raging-across.html
Um blog sobre tendências: marcas, marketing, comunicação e consumo. Sexta-feira, março 24, 2006: An undeclared war is raging across the business worlds a war of companies against their customers. So why does the war persist? The key is to ask customers one simple question: How likely is it that you would recommend us to a friend or a colleague? FTcom / Comment and analysis / Comment - How companies can end the cycle of customer abuse. How US assault grabbed global attention. Appealing To the Senses.
