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Public Relations Information - Pr

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The Art Of Persuasive Pitching. Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it? S important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article,? Using Publicity As A Creative Marketing Tool? Forget The Story Youre Promoting? Heres What Journalists Really Want From PR People. S side of the notebook. Writing A Press Release. S difficult enough running ...

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10 Tips for Tantalizing News Releases - Pr

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10 Tips for Tantalizing News Releases. Want to get radio interviews and coverage in print. Publications to sell more books? Master the art of writing magnetic media releases. That attract attention of editors and publishers. A media release (which also goes by its former. Name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people. Because of its official sounding name, authors often. Show and grab my attention. 2 Be certain tha...

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Creating Your Online News Room: How To Build a Site The Media Will Love - Pr

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Creating Your Online News Room: How To Build a Site The Media Will Love. From time to time, people ask me how public relations has changed. During the two decades in which I've been seeking publicity. My. Answer: technology. Twenty years ago, the fax machine was a. Newfangled novelty. Our primary means of communicating with. Journalists was the telephone and the US Mail. The advent of e-. Mail and the web has made life easier in many regards and tougher. Schemes and software that "blasts" press releases.

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Press Kit Elements That Work - Pr

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Press Kit Elements That Work. Considering how fundamental they are to the publicist's trade,. It's always amazed me how lousy almost all press kits truly are. Your typical press kit is a bloated folder filled with puffery,. Hype, irrelevant information and worse. The vast majority of. These monstrosities do little besides kill trees and clog. The good news is that creating a press kit that actually works. Really isn't that hard. Let's look at the elements of a winning. The Psychology of a Press Kit.

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Editorial Calendars: A Key to Publicizing Your Business - Pr

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Editorial Calendars: A Key to Publicizing Your Business. What is the one thing that all of the best public relations. Agencies do every year? They research and compile editorial calendars from publications. That are pertinent to their client's business. What's an editorial calendar? Editorial calendars are schedules of what topics a publication. Plans for cover for a particular month. For example, the INC. Editorial calendar for July 2003. Http:/ www.inc.com/advertise/magazine/calendar.html. PR-Hungry Bu...

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The Four Seasons of Publicity - Building an All-Year Publicity - Pr

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The Four Seasons of Publicity - Building an All-Year Publicity. If you're like most publicity seekers, you probably think one. Project at a time. You've got a new product coming out in April,. So you send out a release in March. You've hired a new executive,. You'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a rhythm to. Generating coverage, based upon the natural ebb and flow of the. Seasons. Such an approach can help you score publicity throughout.

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Grandma Says... - Pr

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Southern grandmothers have often said, there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die. This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been. Why do I believe it's critical? Let's review what publicity? Particularly publicity in business and trade publications - can do for your business. Builds Value. For every spea...

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Press Releases for Every Occasion - Pr

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Press Releases for Every Occasion. To many marketers, the press release is something of a "one size. Fits all" proposition. You want to get media coverage, you knock. Out a press release, send it to some journalists and sit back and. Of course, smart Publicity Insiders already know that's a. Prescription for failure. You know that your press release has. To have a "hook", be well-written and sent to appropriate. Journalists in an active, not passive, manner. But there's. Go, depending on the occasion.

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Publicity From Thin Air - Pr

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Publicity From Thin Air. In an ideal world, your business would be overflowing with. Newsworthy stories, and the media would be waiting with bated. Breath for your next press release, ready to give you front page. In the real world, however, it's not always so easy to generate. Real news. There are only so many hot new products or. Breakthrough achievements with which a business can capture a. So what do top publicists do to get news coverage for clients who. Have no news to share? Similar to the Public ...

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How to Tie-In With News Events to Score Publicity - Pr

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How to Tie-In With News Events to Score Publicity. It's safe to say that we live in interesting times. It seems we. Hardly have a breather between wars, tragedies, scandals,. Epidemics, circus trials and other events that capitalize the. Media's attention. For the business seeking publicity, the "news. Hole" for more traditional stories - new product reviews,. Business features, offbeat promotions - keeps shrinking as the. Big story" mentality takes hold. The words ' Free Taco Here! Millions of hungry we...