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Rich Hilliard : Home Page
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Is one of the rare English matronymic names, derived from the Norman female given name Hildiarde. Comprised of Germanic elements hild. Battle, strife gard. Fortress, strength. Variations include Hilleard. Architecture Description Conformity Assessment. New conformity assessment scheme for architecture frameworks and architecture description languages via ISO/IEC/IEEE 42010. I'm chairing the Engineering Disciplines Committee of the Professional and Educational Activities Board. All About ISO/IEC/IEEE 42010.
360sing.blogspot.com
Sing It: April 2009
http://360sing.blogspot.com/2009_04_01_archive.html
Messaging, Marketing, and Advertising in the Digital World. Monday, April 27, 2009. Smart People are Brand Insensitive. I was listening to an Information Security-related podcast and this came out as an off-topic anecdote, but it struck me as an important thought for marketers. An experienced ad-driven podcaster once asked his team why they were running car ads instead of ads for related (high-tech) products. The answer was that "most companies think smart people are brand insensitive" and that:. And reg...
360sing.blogspot.com
Sing It: New, Easy Open Cap!
http://360sing.blogspot.com/2009/03/new-easy-open-cap.html
Messaging, Marketing, and Advertising in the Digital World. Monday, March 23, 2009. New, Easy Open Cap! Some product improvements are just bad business. If you've ever opened a jar of Hellman's mayonnaise, you might have had to struggle through the shrink-wrapped. There was a big sticker on top exclaiming New, Easy Open Cap! Sure But do I really care? Although I regularly felt the inconvenience of the. I see the same type of moves in technology product sales. Vendors spend time and money building and...
360sing.blogspot.com
Sing It: July 2009
http://360sing.blogspot.com/2009_07_01_archive.html
Messaging, Marketing, and Advertising in the Digital World. Friday, July 24, 2009. Like many marketers, 2009 came to me bundled with a mandate to re-think about marketing spend. We want to be extremely pragmatic about where we spend. Think Stevens'. So, how do we get feedback from our target audience while putting our brand out there without spending a fortune? Well, we're trying something new. Not that someone else hasn't likely done it before, but it's new for us. I'll let you know how it goes. The Cli...
360sing.blogspot.com
Sing It: Smart People are Brand Insensitive
http://360sing.blogspot.com/2009/04/smart-people-are-brand-insensitive.html
Messaging, Marketing, and Advertising in the Digital World. Monday, April 27, 2009. Smart People are Brand Insensitive. I was listening to an Information Security-related podcast and this came out as an off-topic anecdote, but it struck me as an important thought for marketers. An experienced ad-driven podcaster once asked his team why they were running car ads instead of ads for related (high-tech) products. The answer was that "most companies think smart people are brand insensitive" and that:. Hugh Ma...
360sing.blogspot.com
Sing It: How Lovely to Be a Woman?
http://360sing.blogspot.com/2009/03/how-lovely-to-be-woman.html
Messaging, Marketing, and Advertising in the Digital World. Tuesday, March 24, 2009. How Lovely to Be a Woman? Last night while viewing a rerun of The King of Queens. I caught a glimpse of the new Walmart cosmetics commercial. Women in various states of beautifying themselves with cosmetic products as "How Lovely to Be a Woman" from Bye Bye Birdie. Is revealed at the conclusion. Lip gloss if I'm feeling particularly sassy that morning. Was I being overly cynical? I doubt that's what Walmart is hoping for.
360sing.blogspot.com
Sing It: March 2009
http://360sing.blogspot.com/2009_03_01_archive.html
Messaging, Marketing, and Advertising in the Digital World. Tuesday, March 24, 2009. How Lovely to Be a Woman? Last night while viewing a rerun of The King of Queens. I caught a glimpse of the new Walmart cosmetics commercial. Women in various states of beautifying themselves with cosmetic products as "How Lovely to Be a Woman" from Bye Bye Birdie. Is revealed at the conclusion. Lip gloss if I'm feeling particularly sassy that morning. Was I being overly cynical? I doubt that's what Walmart is hoping for.
360sing.blogspot.com
Sing It: NIN & the iPhone
http://360sing.blogspot.com/2009/04/nin-iphone.html
Messaging, Marketing, and Advertising in the Digital World. Thursday, April 9, 2009. NIN and the iPhone. Trent Reznor lives on the cutting edge of technology, which makes perfect sense when you look at his creative process and the music of Nine Inch Nails. His latest foray - the NIN iPhone app. Is one example of how willing he is to experiment with technology while making his music, and more importantly his brand, that much more accessible to fans. Free for the taking. Posted by Kate Moore. The Clip Repo...
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