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Concept development for a very special shopping experience at Primavera's headquarters in OY: The House of J'Oy" includes company store, museum and seminar-cafeteria-area. Combines the high integrity of the brand with a lifestyle element. Consumers can try and test the products with all their senses, can learn about the history of the brand, the ingredients and production of the products. Concept and execution in cooperation with Lewang Architekten, München. www.lewang.com. Staff recruitment and coaching.