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gauravde.com

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ric●●●ond , Virginia, 23220

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Gaurav de

300 west●●●●●●●●n street

#1●●6w

ric●●●ond , Virginia, 23220

United States

(603)●●●●●-6000
ga●●●●●●●@gmail.com

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Strategist. Creative Director. Writer.
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1 running on cargo
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5 content strategy
6 social media
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To establish their green tea products, Lipton India wanted to create a website that educated consumers and thus, made them view green tea not as a novelty, but as a daily staple. Primarily a black tea country, Indian consumers viewed green tea as a premium product and usually, artisan brands were preferred. The entire content of this website was oriented to project green tea's health benefits and Lipton's variants. Filed under Creative direction.

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Puma, sponsors of two IPL teams - Rajasthan Royals and Deccan Chargers - wanted to leverage their association through social media. The strategy was built to engage a primarily male audience who regularly checked and wrote match-based status messages the morning after the matches. The project was executed in collaboration with The Brewhouse. Instead of doing status updates or gameplay visuals, the matches were re-imagined in a comic book style reports. Filed under Creative Strategy.

3

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CBS Sports wanted to create a 'freemium' fantasy football portal. There were several players, many free, who offered the same. To differentiate CBS Sports, we looked at capturing fantasy football culture at its best. Which is primarily guys getting together in a trash talk bloodbath. Here's the story. Filed under CBS Sports.

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CBS Sports wanted to create a 'freemium' fantasy football portal. There were several players, many free, who offered the same. To differentiate CBS Sports, we looked at capturing fantasy football culture at its best. Which is primarily guys getting together in a trash talk bloodbath. Here's the story. Filed under CBS Sports.

5

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http://www.gauravde.com/filter/Culture

CBS Sports wanted to create a 'freemium' fantasy football portal. There were several players, many free, who offered the same. To differentiate CBS Sports, we looked at capturing fantasy football culture at its best. Which is primarily guys getting together in a trash talk bloodbath. Here's the story. Filed under CBS Sports. As a trendhunter and cultural observer, I have worked with Iconoculture. A global consultancy as well as Hectic Traffic, an online design and culture blog from The Brewhouse.

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