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geoffdillon.typepad.com

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A mix of all things marketing, for entrepreneurs and marketing pros.

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Blender | geoffdillon.typepad.com Reviews
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Blender | geoffdillon.typepad.com Reviews

https://geoffdillon.typepad.com

A mix of all things marketing, for entrepreneurs and marketing pros.

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1

Blender: Marketing

http://geoffdillon.typepad.com/the_marketing_blender/marketing

September 28, 2008. Green Marketing - Slowly but Surely. Interesting study in the most recent edition of Canadian Business magazine - an article entitled Green Counting mentions some research done by packaged goods giant Proctor and Gamble that illustrates the challenges of green marketing initiatives. So, bio-degradeable garbage bags are a great idea, but not if they tear a little more often than plastic ones. Ironically, a company that does nothing to communicate their commitment to the environment is ...

2

Blender: Wii Offers Lesson in Strategic Marketing

http://geoffdillon.typepad.com/the_marketing_blender/2008/11/wii-offers-lesson-in-strategic-marketing.html

Laquo; Cashing in on Change. November 22, 2008. Wii Offers Lesson in Strategic Marketing. You’ve got to love the Nintendo Wii. For years, Microsoft and Sony competed on established dimensions in the video game market graphics, the number of games available, and so on. Nintendo was losing on these dimensions. And all of a sudden, graphics didn’t matter nearly as much. Thanks to some clever innovation, It’s not third anymore. Posted at 07:56 PM. Subscribe in a reader. Cashing in on Change. 10 Questions to ...

3

Blender: Cashing in on Change

http://geoffdillon.typepad.com/the_marketing_blender/2008/11/cashing-in-on-change.html

Laquo; Green Marketing - Slowly but Surely. Wii Offers Lesson in Strategic Marketing ». November 17, 2008. Cashing in on Change. There’s no better time than an economic downturn for lesser known brands to take big steps forward against established brands. This happens mainly because the things that made top brands valuable in the old market are somewhat less valuable in the new market. My favourite example is the real estate business. As the market changes, clients are open to new storylines, like clever...

4

Blender: Paying too much, by choice (Hey Sales People – Cheer Up!)

http://geoffdillon.typepad.com/the_marketing_blender/2008/07/paying-too-much.html

Laquo; How to Ruin your Public Image in 37 minutes. The Grass isn’t always greener on the low-price side ». July 17, 2008. Paying too much, by choice (Hey Sales People Cheer Up! The marketing and product folks protest these requests, because continuously lowering the price erodes margins, undercuts the company’s value proposition, and generally de-values the sales force (if the product is the cheapest on the market, why do I need a sales person to sell it? But I don’t want to. When I call my agent, they ...

5

Blender: Sales Effectiveness

http://geoffdillon.typepad.com/the_marketing_blender/sales_effectiveness

July 27, 2008. The Grass isn’t always greener on the low-price side. Last week I blogged about the price objections encountered by sales people. One of the points I was making was that sales people encounter price objections so often that it’s only natural for them to want the company they work for to lower the price, sweeten the deal, etc, to help them sell more of whatever they sell. I wonder if she’d contemplated life as a flat fee agent. Little or no brand recognition. Posted at 11:32 AM in Pricing.

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November 22, 2008. Wii Offers Lesson in Strategic Marketing. You’ve got to love the Nintendo Wii. For years, Microsoft and Sony competed on established dimensions in the video game market graphics, the number of games available, and so on. Nintendo was losing on these dimensions. When it created the Wii, it changed the competitive landscape. It literally changed the way people play video games, by getting people up off the couch and having them get involved in the game with a unique new control scheme.

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