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The G-Spot | The marketing discipline is facing a relevance challenge. Be part of the solution.

The marketing discipline is facing a relevance challenge. Be part of the solution. (by Gerrit Walters)

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The G-Spot | The marketing discipline is facing a relevance challenge. Be part of the solution. | gerritwalters.com Reviews

https://gerritwalters.com

The marketing discipline is facing a relevance challenge. Be part of the solution. (by Gerrit Walters)

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December is business planning time. Get these six things done before you pop the champagne! | The G-Spot

http://gerritwalters.com/2014/12/10/december-is-business-planning-time-get-these-six-things-done-before-you-pop-the-champagne

The marketing discipline is facing a relevance challenge. Be part of the solution. December is business planning time. Get these six things done before you pop the champagne! Appeared in Anthill Online on 10/12/14:. If you are in B2B and you’re not busy hustling and business planning this December, you’re missing out. Here are six things B2B companies should be doing over the December period to gain the upper hand in the New Year. 1 Call your customers at the beginning of December. What you should be loo...

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Strategy | The G-Spot

http://gerritwalters.com/category/strategy-2

The marketing discipline is facing a relevance challenge. Be part of the solution. December is business planning time. Get these six things done before you pop the champagne! Appeared in Anthill Online on 10/12/14:. If you are in B2B and you’re not busy hustling and business planning this December, you’re missing out. Here are six things B2B companies should be doing over the December period to gain the upper hand in the New Year. 1 Call your customers at the beginning of December. What you should be loo...

3

Thought Leadership has nothing to do with your opinion | The G-Spot

http://gerritwalters.com/2014/11/21/thought-leadership-has-nothing-to-do-with-your-opinion

The marketing discipline is facing a relevance challenge. Be part of the solution. Thought Leadership has nothing to do with your opinion. Everywhere I turn I have people telling me I have to be a thought leader, which is all well and good. However, this sage advice has every marketing halfwit tweeting and blogging that we should write more engaging content and to listen and engage with our audiences. Let me be clear on this:. 1 Your Google Search History:. Buzzsumo is an awesome tool that lets you see w...

4

strategy | The G-Spot

http://gerritwalters.com/tag/strategy

The marketing discipline is facing a relevance challenge. Be part of the solution. December is business planning time. Get these six things done before you pop the champagne! Appeared in Anthill Online on 10/12/14:. If you are in B2B and you’re not busy hustling and business planning this December, you’re missing out. Here are six things B2B companies should be doing over the December period to gain the upper hand in the New Year. 1 Call your customers at the beginning of December. What you should be loo...

5

b2b | The G-Spot

http://gerritwalters.com/tag/b2b

The marketing discipline is facing a relevance challenge. Be part of the solution. December is business planning time. Get these six things done before you pop the champagne! Appeared in Anthill Online on 10/12/14:. If you are in B2B and you’re not busy hustling and business planning this December, you’re missing out. Here are six things B2B companies should be doing over the December period to gain the upper hand in the New Year. 1 Call your customers at the beginning of December. What you should be loo...

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Smelling Beyond Creativity – Old Spice | Mountain Belle

https://lcrist2014.wordpress.com/2014/09/08/smelling-beyond-creativity-old-spice

Smelling Beyond Creativity Old Spice. September 8, 2014. October 15, 2014. However outrageous Old Spice commercials can get, you have to admit they catch your attention! This company has created a level beyond creativity which leads to the question, what’s next? Visitors often form first impressions of web pages in less than a second! Upon visiting the Old Spice webpage, you are greeted by a shirtless Terry Crews who is about to shave off a version of him as facial hair. Sound ridiculous? Like every good...

lcrist2014.wordpress.com lcrist2014.wordpress.com

September | 2014 | Mountain Belle

https://lcrist2014.wordpress.com/2014/09

Books to Media: Who doesn’t love a good story? September 30, 2014. October 14, 2014. I would like to discuss a company that has discovered the power of digital storytelling and Lovemarks. These Lovemarks. Are a way to connect with consumers on an emotional level. The Age of Now is all about the mastery of emotional communication; not manipulation. I believe I have a good example of a Lovemark. Cut the Cord by Subaru. A website where Subaru owners can share their stories and pictures with one another....

lcrist2014.wordpress.com lcrist2014.wordpress.com

Get out those phones! There may be a deal in your pocket! | Mountain Belle

https://lcrist2014.wordpress.com/2014/09/29/get-out-those-phones-there-may-be-a-deal-in-your-pocket

Get out those phones! There may be a deal in your pocket! September 29, 2014. October 14, 2014. This week, I have chosen to write about the ‘Mobile Couponing Trend . Now, maybe it is just my obsession with couponing but the statistics don’t lie! This generation is fast-tracking how we shop, where we shop and when we shop. Newspaper and direct mail coupons may remain relevant but online and mobile coupons are gaining popularity at a rapid rate. Both older and younger generations like to save money but how...

lcrist2014.wordpress.com lcrist2014.wordpress.com

March | 2014 | Mountain Belle

https://lcrist2014.wordpress.com/2014/03

Chobani Simply 100 – Farmland. March 25, 2014. Audi A3 Human Touch. March 25, 2014. Lacoste The Big Leap. March 25, 2014. Infinitely Evolving Media - The IMC Perspective. Emerging Media and the Market. Shannon Ley's blog. ANGELO B. JASA. Great Web Marketing Zine. Smart Communication Sales and Marketing Strategies. Infinitely Evolving Media - The IMC Perspective. Emerging Media and the Market. Shannon Ley's blog. ANGELO B. JASA. Great Web Marketing Zine. Smart Communication Sales and Marketing Strategies.

lcrist2014.wordpress.com lcrist2014.wordpress.com

Fitbit Leads The Way | Mountain Belle

https://lcrist2014.wordpress.com/2014/10/15/fitbit-leads-the-way/comment-page-1

Fitbit Leads The Way. October 15, 2014. October 15, 2014. Fitbit’s new privacy policy which now clearly states that they will never sell personal data that identifies an individual. Fitbit will only share data when it is (1) legally necessary or (2) when the data is de-identified and aggregated, or (3) when the user opts-in and directs the company to share data. This goes to show that as technology becomes more prevalent in our lives, the greater risk we take with our own personal information. Great Web ...

lcrist2014.wordpress.com lcrist2014.wordpress.com

The Younger Generation Seems To Have It Figured Out (At Least We Hope!) | Mountain Belle

https://lcrist2014.wordpress.com/2014/08/25/the-younger-generation-seems-to-have-it-figured-out

The Younger Generation Seems To Have It Figured Out (At Least We Hope! August 25, 2014. October 15, 2014. In a world full of Social Media, it is important for one in the industry to stay on top of their game. Even at the age of 23, I feel as if technology is surpassing me at surprisingly rapid pace. The woman in the Amazon Fire. Phone commercial pretty much sums up how I feel. Let me see if I can get the ball rolling on some of the trends I have noticed in the emerging media world. Sorry, Android users).

lcrist2014.wordpress.com lcrist2014.wordpress.com

Customize This! | Mountain Belle

https://lcrist2014.wordpress.com/2014/09/18/customize-this

September 18, 2014. Let’s take a moment to talk about an industry that is transforming the way we purchase products. The customization industry has certainly gained popularity in the past few years as the demand for more personalized products has come into play. Customization helps companies reach certain customers, especially the millennial generation who is out to find a means to express oneself and stand out from the crowd. That number is undoubtedly higher as over 22 billion. Get out those phones!

lcrist2014.wordpress.com lcrist2014.wordpress.com

August | 2014 | Mountain Belle

https://lcrist2014.wordpress.com/2014/08

The Younger Generation Seems To Have It Figured Out (At Least We Hope! August 25, 2014. October 15, 2014. In a world full of Social Media, it is important for one in the industry to stay on top of their game. Even at the age of 23, I feel as if technology is surpassing me at surprisingly rapid pace. The woman in the Amazon Fire. Phone commercial pretty much sums up how I feel. Let me see if I can get the ball rolling on some of the trends I have noticed in the emerging media world. Sorry, Android users).

lcrist2014.wordpress.com lcrist2014.wordpress.com

Concept Papers for Taziki’s Mediterranean Cafe and Right at Home | Mountain Belle

https://lcrist2014.wordpress.com/2014/04/15/concept-papers-for-tazikis-mediterranean-cafe-and-right-at-home

Concept Papers for Taziki’s Mediterranean Cafe and Right at Home. April 15, 2014. This will be a video that introduces patrons to Taziki’s Mediterranean Café. It will be around: 60 seconds and focus on a young woman on the go. The clip will showcase the fast-casual Mediterranean atmosphere, friendly staff and healthy food. It will be aired locally, placed on the local Taziki’s Facebook page and uploaded to YouTube. Healthy, fast-casual options. Weak media presence since the company’s major target audienc...

lcrist2014.wordpress.com lcrist2014.wordpress.com

lcrist2014 | Mountain Belle

https://lcrist2014.wordpress.com/author/lcrist2014

Fitbit Leads The Way. October 15, 2014. October 15, 2014. Fitbit’s new privacy policy which now clearly states that they will never sell personal data that identifies an individual. Fitbit will only share data when it is (1) legally necessary or (2) when the data is de-identified and aggregated, or (3) when the user opts-in and directs the company to share data. This goes to show that as technology becomes more prevalent in our lives, the greater risk we take with our own personal information. Your websi...

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The G-Spot | The marketing discipline is facing a relevance challenge. Be part of the solution.

The marketing discipline is facing a relevance challenge. Be part of the solution. December is business planning time. Get these six things done before you pop the champagne! Appeared in Anthill Online on 10/12/14:. If you are in B2B and you’re not busy hustling and business planning this December, you’re missing out. Here are six things B2B companies should be doing over the December period to gain the upper hand in the New Year. 1 Call your customers at the beginning of December. What you should be loo...

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