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Welcome to Get On Track™ - A Campaign Against Childhood Obesity

Home Page - The Get On Track™ Campaign Against Childhood Obesity - A UCSD Student Project

http://www.getontrackcampaign.com/

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PAGE TITLE
Welcome to Get On Track™ - A Campaign Against Childhood Obesity | getontrackcampaign.com Reviews
<META>
DESCRIPTION
Home Page - The Get On Track™ Campaign Against Childhood Obesity - A UCSD Student Project
<META>
KEYWORDS
1 obesity
2 overweight
3 childhood obesity
4 healthy food
5 exercise
6 healthy lifestyle
7 let's move
8 change4life
9 metabolic rate
10 body fat
CONTENT
Page content here
KEYWORDS ON
PAGE
get on track,campaign,main menu,obesity phenomenon,the big problem,the global epidemic,costs and burdens,former campaigns,a h a,let's move,change4life,physiology,scientific angle,energy budget,our campaign,campaign strategy,target market,marketing ideas
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Welcome to Get On Track™ - A Campaign Against Childhood Obesity | getontrackcampaign.com Reviews

https://getontrackcampaign.com

Home Page - The Get On Track™ Campaign Against Childhood Obesity - A UCSD Student Project

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1

Campaign Marketing Strategy

http://www.getontrackcampaign.com/strategy.htm

300% In 30 Years. Childhood obesity tripled in the U.S. during the last 30 years. 35 million in 1 Year. 35 million people died from non-communicable, obesity-related diseases in 2005 around the world. 300% In 20 Years. The percentage of obese children ages 6-11 in 1980: 6.5%; in 2008: 18.6%. LET'S MOVE" - "JUST MOVE" APPROACH. Standing / Active classrooms. Standing / active classrooms. Stability ball desks, mini-steppers below desks. Active lesson plans: learning, movement, discipline. Give responsibilit...

2

Let's Move™

http://www.getontrackcampaign.com/letsmove.htm

300% In 30 Years. Childhood obesity tripled in the U.S. during the last 30 years. 35 million in 1 Year. 35 million people died from non-communicable, obesity-related diseases in 2005 around the world. 300% In 20 Years. The percentage of obese children ages 6-11 in 1980: 6.5%; in 2008: 18.6%. The Let's Move Campaign. The physical and emotional health of an entire generation and the economic health and security of our nation is at stake. First Lady Michelle Obama at the Let’s Move!

3

Parents

http://www.getontrackcampaign.com/parents.htm

300% In 30 Years. Childhood obesity tripled in the U.S. during the last 30 years. 35 million in 1 Year. 35 million people died from non-communicable, obesity-related diseases in 2005 around the world. 300% In 20 Years. The percentage of obese children ages 6-11 in 1980: 6.5%; in 2008: 18.6%. The fight to defeat childhood obesity can not be . A program that emphasizes fun and physical activity would help to prevent childhood obesity. Children also learn better when they are allowed to play ".

4

The Cost of the Problem

http://www.getontrackcampaign.com/cost.htm

300% In 30 Years. Childhood obesity tripled in the U.S. during the last 30 years. 35 million in 1 Year. 35 million people died from non-communicable, obesity-related diseases in 2005 around the world. 300% In 20 Years. The percentage of obese children ages 6-11 in 1980: 6.5%; in 2008: 18.6%. The Costs of the Problem. People's health/quality of life. Health cost / social accommodation costss.

5

Analyzing Past Campaigns

http://www.getontrackcampaign.com/campaigns.htm

300% In 30 Years. Childhood obesity tripled in the U.S. during the last 30 years. 35 million in 1 Year. 35 million people died from non-communicable, obesity-related diseases in 2005 around the world. 300% In 20 Years. The percentage of obese children ages 6-11 in 1980: 6.5%; in 2008: 18.6%.

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Welcome to Get On Track™ - A Campaign Against Childhood Obesity

Obesity is the global epidemic of our time Get On Track is a UCSD student marketing project aimed at obesity prevention through public education. It discusses its costs and burdens levied on society; looks at similar former campaigns; sheds light on the physiological aspects; and finally spells out is its own marketing ideas and marketing strategy. 300% In 30 Years. Childhood obesity tripled in the U.S. during the last 30 years. 35 million in 1 Year. 300% In 20 Years.

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