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Girish30's Blog | Just another WordPress.com weblog

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1

Learn before you Leap | Girish30's Blog

https://girish30.wordpress.com/2014/08/21/learn-before-you-leap

Just another WordPress.com weblog. Learn before you Leap. The very basis of public relations is to influence the ‘audience’ to act. The word ‘audience’ has got sophisticated names like ‘customer’ or ‘consumer.’ But how many really understand ‘audiences’. PR professionals rely on celebrated marketers or brand professionals to provide them insights on ‘audiences’. Why so? Even journalists with whom PR professionals deal with are told to file stories that appeal to their readers (read: audiences). Again...

2

I am no Nostradamus: PR trends for 2015 | Girish30's Blog

https://girish30.wordpress.com/2014/12/30/i-am-no-nostradamus-pr-trends-for-2015

Just another WordPress.com weblog. I am no Nostradamus: PR trends for 2015. I continue to learn the science of public relations. Basis what I have read and listened in 2014, I am listing below PR trends for 2015 that may define working of PR agencies and therefore PR professionals. Marriage between data, insights and campaigns. Multi geography and multi-lingual. PR agencies will need to develop central themes and then create content that consistently and continuously draws consumer attention to that them...

3

Girish30's Blog | Just another WordPress.com weblog | Page 2

https://girish30.wordpress.com/page/2

Just another WordPress.com weblog. PR professionals wishes from Santa. Its Christmas time and everyone’s planning a holiday. Ironically, like every year, my team and I are busy – working. Are we complaining? Definitely, but it’s also fun time at office where spirits are high literally. Like my son who makes a wish to Santa for gifts, I too want few wishes to be fulfilled by Santa in 2012 and they are listed below:. Just as they are cognizant of their appraisals, agencies have to be cognizant of their emp...

4

Ready, steady, Start-ups…go for PR | Girish30's Blog

https://girish30.wordpress.com/2014/03/19/ready-steady-start-upsgo-for-pr

Just another WordPress.com weblog. Ready, steady, Start-upsgo for PR. Welcome to the world of start-ups, which are slowly, but steadily, carving a niche. A shining example is Powai Valley. Once a sleepy town around a picturesque lake, it has turned into India’s new hotspot for start-ups. It houses more than 50 start-ups, and few others would have entered the fray as I finish this piece. Many of these start-ups are not satisfied just being a domestic player, but have global ambitions. Agencies should put ...

5

Don’t fall down the rabbit hole: Is it about Return on Investment or Return of Involvement / Engagement | Girish30's Blog

https://girish30.wordpress.com/2012/11/10/dont-fall-down-the-rabbit-hole-is-it-about-return-on-investment-or-return-of-involvement-engagement

Just another WordPress.com weblog. Don’t fall down the rabbit hole: Is it about Return on Investment or Return of Involvement / Engagement. Belonging to a business family, a conversation that I would commonly hear is: how much investment has been made in the business and whether the investment has reaped three times return. Today those discussions between CEOs and communication professionals often get bogged down to the same topic: what is the return on investment in public relations? Communication profe...

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Girish30's Blog | Just another WordPress.com weblog

Just another WordPress.com weblog. I am no Nostradamus: PR trends for 2015. I continue to learn the science of public relations. Basis what I have read and listened in 2014, I am listing below PR trends for 2015 that may define working of PR agencies and therefore PR professionals. Marriage between data, insights and campaigns. Multi geography and multi-lingual. PR agencies will need to develop central themes and then create content that consistently and continuously draws consumer attention to that them...

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