michellewaddle.blogspot.com
Thoughts on Web Metrics: June 2012
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Thoughts on Web Metrics. Monday, June 25, 2012. Google Analytics – Valuable Measurements and Their Significance. Google Analytics can provide a great deal of insight about your website or blog, the audience viewing (or not viewing), as well as the strengths and weaknesses of your site design and content. . It is critical to determine what measurements within Google Analytics are appropriate to evaluate the success of your site’s unique goals. . Posted by Michelle Waddle. Monday, June 11, 2012. There is...
michellewaddle.blogspot.com
Thoughts on Web Metrics: About Michelle
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Thoughts on Web Metrics. Michelle is a busy lady.Mother, Wife, Marketing Communications Manager at an accounting firm, and Student at WVU in the Integrated Marketing Communications program. Excited to share opinions and what she is learning while earning her Master of Science degree, Michelle is enjoying populating her first blog. Michelle is a passionate person about many things, including her family and friends and living life to it's fullest. Connect to Michelle on LinkedIn. Or follow her on Twitter.
analystmazz.blogspot.com
The Analyst: Seeing the light
http://analystmazz.blogspot.com/2012/06/seeing-light.html
Sunday, June 3, 2012. 1 Visitor loyalty analysis measures how often your unique visitors come to your site. (Kaushik, 2010) But more than that, it will allow you to segment your visiting audience and concentrate on those who keep returning to your site. You can find out how many people really are your friends, where they're coming from and what they're seeing on your site. You don't have to read the book to dig into these metrics, but can find them on Kaushik's blog, Occam's Razor in this article. The la...
analystmazz.blogspot.com
The Analyst: July 2012
http://analystmazz.blogspot.com/2012_07_01_archive.html
Sunday, July 8, 2012. Making a more strategic analysis. I have probably spent a good four nights looking for substantial case studies for Web analytics tactics used effectively by companies, and I can tell you that there is a lot of garbage out there. There are many trite, unsubstantiated facts and fewer intensive examples that offer much more than shiny marketing. Of its secrets away. Here are before and after views of an Amari landing page:. Notice the sales listings that were added to the modified pag...
michellewaddle.blogspot.com
Thoughts on Web Metrics: Google Analytics – Goals, Funnels, and Filters…Oh My!
http://michellewaddle.blogspot.com/2012/07/google-analytics-goals-funnels-and.html
Thoughts on Web Metrics. Monday, July 2, 2012. Google Analytics – Goals, Funnels, and Filters…Oh My! I have set up four goals on my blog’s Google Analytics page. The basic aim behind these goals is to measure the engagement level of visitors to my blog site and use that insight to improve my blog content as well as layout. According to a Malleck Design blog post, “Having 1-3 goals for your site is vital. Why only 3? I will also discuss the information that can be learned from each. Theoretically, your nu...
michellewaddle.blogspot.com
Thoughts on Web Metrics: July 2012
http://michellewaddle.blogspot.com/2012_07_01_archive.html
Thoughts on Web Metrics. Monday, July 9, 2012. Sharp Electronics and Web Analytics. Sharp Electronics uses web analytics, specifically Google Analytics, to measure traffic and conversions on their website. . Additionally, the electronics company uses the data from Google Analytics to evaluate advertising, social media and Search Engine Optimization (SEO) efforts. . 8220;If I run a commercial tomorrow night, am I spiking [in Web searches] then? Did they sign up for information? Posted by Michelle Waddle.
analystmazz.blogspot.com
The Analyst: Tidying the Web toolbox
http://analystmazz.blogspot.com/2012/06/tidying-web-toolbox.html
Monday, June 4, 2012. Tidying the Web toolbox. I will mention Google Analytics a lot on this blog because it's mentioned a lot in the industry, and it's free, so it's a good place to start in evaluating how well you are speaking to your online audience. But there is more than traditional analytics software out there to measure the impact your content and your efforts are having on the great big world of people out there. You'll have to tag them and can use Google's free URL builder to do that. Is being r...
michellewaddle.blogspot.com
Thoughts on Web Metrics: Sharp Electronics and Web Analytics
http://michellewaddle.blogspot.com/2012/07/sharp-electronics-and-web-analytics.html
Thoughts on Web Metrics. Monday, July 9, 2012. Sharp Electronics and Web Analytics. Sharp Electronics uses web analytics, specifically Google Analytics, to measure traffic and conversions on their website. Additionally, the electronics company uses the data from Google Analytics to evaluate advertising, social media and Search Engine Optimization (SEO) efforts. 8220;If I run a commercial tomorrow night, am I spiking [in Web searches] then? Did they sign up for information? While a lot of our traffic is d...
analystmazz.blogspot.com
The Analyst: Digging deeper
http://analystmazz.blogspot.com/2012/07/digging-deeper.html
Monday, July 2, 2012. Since my last blog entry, I took a few actions to further understand and implement Web analytics on my blog:. I created a filter on a separate profile to remove instances that my home computer viewed the blog from any data from this point onward. I spruced up the site to make it more attractive but also add more opportunities for engagement such as buttons to allow viewers to share my blog posts, subscribe to the blog via e-mail, or subscribe via RSS feed. While you would not want t...
