tobydesforges.com
Retail Archives - Toby Desforges
http://www.tobydesforges.com/category/retail
Expert in Shopper Marketing and Customer Development - Author, consultant, speaker and business leader. You are here: Home. Online Grocery Shopping Why it’s not working. July 1, 2015. Elsewhere though shoppers clearly don’t seem to agree. Rumor has it for instance that when Tesco launched online shopping in Malaysia, they only managed to secure 35 transactions a week. Even in the UK, arguably the world’s most developed e-commerce market, only 5% of grocery sales are online. Further, when grocery products...
tobydesforges.com
In-Store Marketing Archives - Toby Desforges
http://www.tobydesforges.com/category/in-store-marketing-2
Expert in Shopper Marketing and Customer Development - Author, consultant, speaker and business leader. You are here: Home. Archives for In-Store Marketing. Shopper Marketing 101 Product Availability. May 27, 2015. Which would you buy? Here’s a few simple rules every shopper marketer should bear in mind. Make sure it’s ‘there’. Ok, I know this is really basic but a shopper can’t buy your product if it’s not for sale where they are shopping. This doesn’t mean that your product has to be everywhere I’m...
kenhughes.info
About Ken Hughes
http://www.kenhughes.info/about-ken
The Digital Native Advance. We’re All a Little Bit Crazy. Is Your Supply Chain Millennial Ready? Leading Consumer, Shopper Behaviouralist, Playologist and Keynote Speaker. As one of the world’s leading Consumer and Shopper Behaviouralists, Ken Hughes blends his vast expertise in consumer psychology, social anthropology, behavioural economics and neuromarketing to answer the question to which he has dedicated most of his career: Why do shoppers buy and how can we make them buy more? His latest TED talk al...