fairedos.blogspot.com
faire do's: March 2013
http://fairedos.blogspot.com/2013_03_01_archive.html
Less chatting and ranting more thinking and linking. Thursday, 28 March 2013. I’m really interested in the concept of brand loyalty and the debate as to whether or not it actually exists. I thought I’d take a look into why I’m a massive fan of Sainsbury’s to find out where this affiliation stems from. I really do love Sainsbury’s, ask anyone. Bonding with my dad - The ‘Big Shop’ in Camden? A nice sentimental idea and although the Supermarket Sweep. Is it Jamie Oliver’s perky little face? Well, it may be ...
fairedos.blogspot.com
faire do's: February 2012
http://fairedos.blogspot.com/2012_02_01_archive.html
Less chatting and ranting more thinking and linking. Tuesday, 28 February 2012. Sunday summary, on a tuesday. In my defence i have no defence; i need to get back on top of it. one month in, we were asked to make a 1 minute video about our experience on the course so far. i don't really think in film but taught myself imovie (yes yes i know) and made this:. Coppola eat your heart out. This week george boyter. In kensington to meet zoe verrion. Posted by Em Mathews. Location: DLKW Lowe, London. 8220;This w...
fairedos.blogspot.com
faire do's: November 2012
http://fairedos.blogspot.com/2012_11_01_archive.html
Less chatting and ranting more thinking and linking. Sunday, 18 November 2012. The philosophy of andy warhol: from a to b and back again. Posted by Em Mathews. Subscribe to: Posts (Atom). My name's em, i'm a strategist working in advertising. wordy and spontaneous with a sense of humour that's cut on the bias and a mania for all things daring, thought provoking, intimate and hand-made. this is my blog. it's my hassle free presence on the net. i look forward to hearing your thoughts. Food baby on board!
fairedos.blogspot.com
faire do's: May 2013
http://fairedos.blogspot.com/2013_05_01_archive.html
Less chatting and ranting more thinking and linking. Wednesday, 22 May 2013. Last night saw Thom Noble take to the stage at King's College London for Warc. S Neuroscience event. An esteemed neuromarketer, Thom's work strives to better explain consumer behaviour and to predict what people are going to buy. Both concepts that are undeniably useful from an advertising perspective. I would like to buy one. Just the same as that. Baby see, baby do. It reminds me of how Big Brother housemates become less able ...
fairedos.blogspot.com
faire do's: putting the you in ux
http://fairedos.blogspot.com/2013/02/putting-you-in-ux.html
Less chatting and ranting more thinking and linking. Thursday, 14 February 2013. Putting the you in ux. Last week i went to an #ogilvychange. Talk in the very snazzy ogilvy offices in canary wharf. rory sutherland. Hosted the evening to promote matt watkinson. S new book, the ten principles behind great customer experiences. This is a summary of some of the points that were discussed. Ux's part in the customer journey. Why is it so difficult to make it better? The objective and the super objective. Is th...
fairedos.blogspot.com
faire do's: bye bye h
http://fairedos.blogspot.com/2013/01/bye-bye-h.html
Less chatting and ranting more thinking and linking. Saturday, 5 January 2013. What a climactic end to the year! In the same month that i acquire my master's in the art of advertising (Em M. MA) i have also come to the end of a three month placement at one of the world's most notorious agencies. I really enjoyed my past few months at bbh. Enjoyed them, they flew by and i'm sad to have left. I entered into bbh through their home grown scheme. As mentioned in a previous post. A man who evokes huge respect)...
fairedos.blogspot.com
faire do's: brand loyalty
http://fairedos.blogspot.com/2013/03/brand-loyalty.html
Less chatting and ranting more thinking and linking. Thursday, 28 March 2013. I’m really interested in the concept of brand loyalty and the debate as to whether or not it actually exists. I thought I’d take a look into why I’m a massive fan of Sainsbury’s to find out where this affiliation stems from. I really do love Sainsbury’s, ask anyone. Bonding with my dad - The ‘Big Shop’ in Camden? A nice sentimental idea and although the Supermarket Sweep. Is it Jamie Oliver’s perky little face? Well, it may be ...
fairedos.blogspot.com
faire do's: July 2012
http://fairedos.blogspot.com/2012_07_01_archive.html
Less chatting and ranting more thinking and linking. Saturday, 14 July 2012. Last week was spent at communications agency. Working on a live brief over the space of four days. on the monday we were given an introduction to the company by their one and only creative planner,. Jim robinson, who is in charge of client services, and dom hodge. The brief we were set had to be big, brave and long-term. each group was given their own creative starting point to work around, which was helpful and interesting ...
fairedos.blogspot.com
faire do's: August 2012
http://fairedos.blogspot.com/2012_08_01_archive.html
Less chatting and ranting more thinking and linking. Monday, 27 August 2012. Seen by many as the stephen fry of advertising, well - maybe just me, but certainly the man who makes behavioural economics accessible beyond the confines of the classroom; rory sutherland. Is someone that i have held in high regard from the moment i first came across one of his ted talks. Image of rory pinched from his wiki man. I cheekily piped in with the fact that we only know each other vaguely; ogilvy. We’re sort of ...
