curtwestlake.wordpress.com
About Curt Westlake | Marketing Pragmatism
https://curtwestlake.wordpress.com/about
Curt Westlake is the Senior Director of Marketing for CT&T, a Korean-based electric vehicle company that began operations in the U.S. in the spring of 2009. Since joining the company in May of that year, he has been enjoying an exciting ride in a business development capacity, and developing a brand strategy and the company’s retail model from a blank sheet of paper to final implementation. 2 responses to “. May 17, 2010 at 3:18 pm. While researching LSV and Golf cart manufacturers I ran across CT&T....
us.moodmedia.com
Mood Media Launches Streaming Music Solution for Business - Mood Media North America
http://us.moodmedia.com/news-company-single/1032/25/9/2014/Mood-Media-Launches-Streaming-Music-Solution-for-Business
Contact & Support. Find Your Local Office. Mood Media Launches Streaming Music Solution for Business. Sep 25, 2014. Mood Mix is designed to give small business owners a high level of control and interaction with their music programming, allowing brands to customize their soundtracks by mixing musical genres, decades, artists and albums. The new solution is available for purchase online through a new e-commerce site. Developed in collaboration with Go Convergence. Mood’s design agency brand. The music str...
curtwestlake.wordpress.com
April | 2009 | Marketing Pragmatism
https://curtwestlake.wordpress.com/2009/04
Monthly Archives: April 2009. April 29, 2009 · 2:42 pm. Wow I read this article (granted its a couple months old) about Peter Arnell’s rationale for a new Pepsi logo design. What a load. And to think, they got paid $1 million for this. I wonder if anyone had the nerve to simply ask, “Yeah, that’s an impressive bit of mumbo-jumbo you threw at us, but do you have a version that doesn’t look like crap.”. April 9, 2009 · 2:19 pm. Social Media = No ROI. Here’s the link: The ROI for Social Media is Zero. I gue...
curtwestlake.wordpress.com
BP’s PR incompetence rivals their ability to cap an oil spill. | Marketing Pragmatism
https://curtwestlake.wordpress.com/2010/06/19/bps-pr-incompetence-rivals-their-ability-to-cap-an-oil-spill
Cool tool: BlueSwarm Social Media. June 19, 2010 · 11:15 am. BP’s PR incompetence rivals their ability to cap an oil spill. Adding to my outrage about the BP oil spill is my amazement at their incompetence at managing the PR crisis. It makes me think that if they run their oil operations the way they have mishandled their public messaging, no one should be surprised that this disaster happened in the first place. How clueless are these people? Bringing it back to the theme of my blog, BP out-thought them...
curtwestlake.wordpress.com
Marketing Pragmatism | Does it really have to be that complicated? The premise here is no. The fundamentals of good marketing are pretty simple. Here are some thoughts along those lines. | Page 2
https://curtwestlake.wordpress.com/page/2
Newer posts →. April 8, 2009 · 5:25 pm. CMOs Tightening Marketing Budgets. I guess that headline reflects a firm grasp of the obvious. Not feeling very creative today. Below is a chart from the eMarketer report on CMO plans regarding spending and budgets. The entire report is noted in the Links sidebar. Take a look. I think you will find it informative on a number of fronts. April 6, 2009 · 5:57 pm. Should I stay or should I go? Darling you gotta let me know. Should I stay or should I go? 8220;A good pla...
curtwestlake.wordpress.com
Buzzwords on the march! | Marketing Pragmatism
https://curtwestlake.wordpress.com/2010/06/13/buzzwords-on-the-march
Cool tool: BlueSwarm Social Media →. June 13, 2010 · 5:16 pm. Buzzwords on the march! Or the whimsically impaired: irony alert ). Buzzwords allow dynamic business leaders to break through the clutter, enhance workflow, and empower their organizations to think outside the box. This is true for organizations in B2B and B2C markets as well as companies that compete in cross-platform environments no matter the bandwidth of the organization. But in sum, a buzzword compliant work environment can in fact bring ...
curtwestlake.wordpress.com
BP Flailing Away | Marketing Pragmatism
https://curtwestlake.wordpress.com/2010/06/05/bp-flailing-away
Been a while since I posted. Buzzwords on the march! June 5, 2010 · 10:34 am. Been a while since I posted. Buzzwords on the march! Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out.
curtwestlake.wordpress.com
March | 2009 | Marketing Pragmatism
https://curtwestlake.wordpress.com/2009/03
Monthly Archives: March 2009. March 31, 2009 · 10:35 pm. Direct Route Still Working…. Saw an interesting article by Richard H. Levey on Direct.com this morning about Abercrombie and Fitch that showed that their sales have slipped, but sales through direct marketing channels increased…up 8.9% in their recently completed fiscal year. Be interesting to see how A&F changes its outlook on direct marketing as the year progresses.”. Curt’s Top Five Things Learned From Direct Marketing:. 5 If you can’t mea...
curtwestlake.wordpress.com
Social Media = No ROI | Marketing Pragmatism
https://curtwestlake.wordpress.com/2009/04/09/social-media-no-roi
CMOs Tightening Marketing Budgets. Overthink in Overdrive →. April 9, 2009 · 2:19 pm. Social Media = No ROI. Below is a link to a great article brought to my attention by the wise and talented writer, Dave Pool. It makes a lot of great points about Social Media and how a lot people just aren’t really getting it as a marketing tool. I have to include myself in this group. I’m not too proud to say I am new to this particular arena and still stumbling along in the dark. CMOs Tightening Marketing Budgets.