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Can a Microsoft Insider Really Be An Innovative CEO? | Rob Berman's Blog
http://www.rob-berman.com/can-a-microsoft-insider-really-be-an-innovative-ceo
Rob Berman's Blog. Colleagues Say …. Can a Microsoft Insider Really Be An Innovative CEO? February 7th, 2014 by Rob Berman. Leave a reply ». Microsoft desperately wants to be perceived as innovative again. Microsoft has declared its innovativeness in newspaper ads. We have always felt deeds were more important than words. CEO Search Shows Lack of Innovation. The search for a new CEO at Microsoft has been a bit of a media circus since August of 2013 when Steve Ballmer announced he would step down. Why?
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Strategy | Rob Berman's Blog
http://www.rob-berman.com/category/strategy
Rob Berman's Blog. Colleagues Say …. Archive for the ‘Strategy’ category. Laquo; Older Entries. CVS’ $2 Billion Marketing Gamble. February 18th, 2014. I was amazed to learn about CVS’ $2 billion tobacco gamble. Is it financial gain or financial ruin? Is the Decision Good or Bad? For all intents and purposes CVS Caremark is a healthcare company. Is selling tobacco is contrary to good health? There is a definite halo effect. The free publicity must be worth tens of millions of dollars. If I was a marketing...
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Selected Case Studies | Rob Berman's Blog
http://www.rob-berman.com/case-studies
Rob Berman's Blog. Colleagues Say …. I have created selected case studies to demonstrate the results that I achieve. A Group Benefits provider wanted to expand and modernize a suite of services. Compiled competitive analysis of marketplace, revamped offerings, created compelling marketing materials and introduced incentives to sell services. Resulting in introduction of three new services and an additional three revised services generating $10.6 million within six months. A global insurance company wante...
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Advertising | Rob Berman's Blog
http://www.rob-berman.com/tag/advertising
Rob Berman's Blog. Colleagues Say …. Posts Tagged ‘Advertising’. What Do Three Failed Ads Say About Small Business? February 25th, 2014. Small Businesses (under 100 employees) in the US account for almost 98% of all businesses according to the US Census. They employ about 50% of all private sector employees in US according to the Small Business Administration. So, why do they keep shooting themselves in the foot when it comes to print advertising effectiveness. What is wrong with this approach? What is w...
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Public Relations | Rob Berman's Blog
http://www.rob-berman.com/tag/public-relations
Rob Berman's Blog. Colleagues Say …. Posts Tagged ‘Public Relations’. Laquo; Older Entries. CVS’ $2 Billion Marketing Gamble. February 18th, 2014. I was amazed to learn about CVS’ $2 billion tobacco gamble. Is it financial gain or financial ruin? Is the Decision Good or Bad? For all intents and purposes CVS Caremark is a healthcare company. Is selling tobacco is contrary to good health? There is a definite halo effect. The free publicity must be worth tens of millions of dollars. If I was a marketing exe...
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Branding | Rob Berman's Blog
http://www.rob-berman.com/tag/branding
Rob Berman's Blog. Colleagues Say …. Posts Tagged ‘Branding’. Laquo; Older Entries. CVS’ $2 Billion Marketing Gamble. February 18th, 2014. I was amazed to learn about CVS’ $2 billion tobacco gamble. Is it financial gain or financial ruin? CVS will no longer carry cigarettes and other tobacco products effective October 1, 2014. Analysts have estimated that the loss of revenue will be $1.5 Billion in tobacco products plus $500 million in impulse sales from smokers choosing other tobacco outlets. If I was a...
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Management | Rob Berman's Blog
http://www.rob-berman.com/category/management
Rob Berman's Blog. Colleagues Say …. Archive for the ‘Management’ category. Laquo; Older Entries. Can a Microsoft Insider Really Be An Innovative CEO? February 7th, 2014. Microsoft desperately wants to be perceived as innovative again. Microsoft has declared its innovativeness in newspaper ads. We have always felt deeds were more important than words. CEO Search Shows Lack of Innovation. No That is why he publicly declined the opportunity. Why Does Microsoft Need to Be More Innovative? Top management mus...
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Business Development | Rob Berman's Blog
http://www.rob-berman.com/category/business-development
Rob Berman's Blog. Colleagues Say …. Archive for the ‘Business Development’ category. What Do Three Failed Ads Say About Small Business? February 25th, 2014. Small Businesses (under 100 employees) in the US account for almost 98% of all businesses according to the US Census. They employ about 50% of all private sector employees in US according to the Small Business Administration. So, why do they keep shooting themselves in the foot when it comes to print advertising effectiveness. An ad where the headli...