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Plain speak | marketing musings | goldmarcomms.wordpress.com Reviews

https://goldmarcomms.wordpress.com

marketing musings

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1

Helpful, informed, passionate….unexpected | Plain speak

https://goldmarcomms.wordpress.com/2011/02/13/helpful-informedpassionate

Mary, Mary quite contrary did she get it right with Estate Agents? Helpful, informed, passionate….unexpected. Are an Apple retailer with eight stores across the UK. Working on an iphone app for a client (very clever, more to come later), we come across a leetle problem. Namely, I speak Marketer, they speak Techy. I don’t know what platform I’m running, what computer language the system speaks or whether the app and the wotsit it will be compatible. Cue a trip to KRCS in Victoria Centre, Nottingham. First...

2

You can’t buy love – the slippery slope of buying social attention | Plain speak

https://goldmarcomms.wordpress.com/2013/10/31/you-cant-buy-love-the-slippery-slope-of-buying-social-attention

Laquo; Kiddi couldn’t care less. Bear and Hare. And don’t really care. You can’t buy love – the slippery slope of buying social attention. Facebook is a shouty place. Major brands vie for attention along side little ones and everyone is just desperate to be Liked. As this noise intensifies across social media in the way it has across traditional media, is paying to ‘up’ those numbers such a really bad strategy? Yes, yes it is. And here’s why. Not cool. Not cool at all. The difficulty comes in the fact th...

3

Social – the great leveller | Plain speak

https://goldmarcomms.wordpress.com/2015/05/07/social-the-great-leveller

Laquo; Bear and Hare. And don’t really care. Social – the great leveller. Like, share, win. World of Comping, social is King. From ‘explaining-in-five-words-why’, to ‘share-for-a-chance-to’, news feeds are constantly spammed with an oft-overwhelming stream of noisy brands’ attempts at eliciting a response. Some do it in a slick, clever way. Some make you want to poke yourself in the eye. Despite opening a mere 11 months ago. Not a bit of it. So how to differentiate? The option’s there to email direct.

4

Bear & Hare. And don’t really care | Plain speak

https://goldmarcomms.wordpress.com/2013/11/20/bear-hare-and-dont-really-care

Laquo; You can’t buy love – the slippery slope of buying social attention. Social – the great leveller. Bear and Hare. And don’t really care. From the title of this blog, it wouldn’t be hard to guess that this piece will have something to do with the retail giant that is John Lewis. Stepping up the game in the fight for the consumer pound this festive season, John Lewis’ Christmas ad is rumoured to have cost a staggering 7 million. Well yes, lovely if you have an email address, not so lovely if you don’t.

5

Kiddi couldn’t care less | Plain speak

https://goldmarcomms.wordpress.com/2013/02/20/kiddi-couldnt-care-less-2

Laquo; Introducing FrancoCosta’s secret weapon. You can’t buy love – the slippery slope of buying social attention. Kiddi couldn’t care less. For you Nottingham mamas and papas with children under five, you will have invariably heard of megastore Kiddicare. Located at the Castle Marina retail park. Dwarfing the forlorn looking Mothercare next door, its sheer size begs a closer look. Last Sunday, lured by the 10ft SALE! The phone call never came. Apologetic, empathetic and understanding, the chap who came...

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Plain speak | marketing musings

HE marketing: the challenge. January 26, 2018. Resignations and regulatory bodies, fees furore and the growing political pressure to widen access the job of an HE marketer has never been more challenging. Add in the increased expectations of a generation who have never known a life before answers-at-the-touch-of-a-button – and the need to create a simple brand message has never been more screamingly vital. The very nature of universities – with semi-autonomous and loosely affiliated faculties, depa...

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