gotmanning.com
Jeff Manning Marketing - Got Manning MarketingJeff Manning is an acclaimed marketing consultant and speaker, specializing in igniting food and beverage brands. He is best known for his work on GOT MILK?
http://www.gotmanning.com/
Jeff Manning is an acclaimed marketing consultant and speaker, specializing in igniting food and beverage brands. He is best known for his work on GOT MILK?
http://www.gotmanning.com/
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Jeff Manning Marketing - Got Manning Marketing | gotmanning.com Reviews
https://gotmanning.com
Jeff Manning is an acclaimed marketing consultant and speaker, specializing in igniting food and beverage brands. He is best known for his work on GOT MILK?
gotmanning.com
Got Manning? Reigniting Mature Brands & Categories
https://gotmanning.com/gotmilk.htm
It’s hardly profound to say that GOT MILK? Applies to food and beverage marketing. One might even conclude that it has application to any heavily advertised consumer product. What isn’t as obvious is that GOT MILK? Is a study in the creation and building of a powerful brand, a brand with near universal awareness in the US, a brand that competes effectively with soft drinks, sports beverages and bottled waters. As a result, GOT MILK? Than those selling cereal and cookies. GOT MILK? Directly brands or indu...
Got Manning? Reigniting Mature Brands & Categories
https://gotmanning.com/managing.htm
Some of the most creative people in advertising worked on GOT MILK? The lessons learned, from both the successes and blunders, can pay huge dividends, not just to marketers, but to anyone who must tap into creative people. “Managing Creative Minds…for Fun and Profit” captures and applies 12 years of GOT MILK? It is the springboard for a highly enlightening and productive keynote speech, workshop and, most importantly, an ongoing coaching program.
Got Manning? Reigniting Mature Brands & Categories
https://gotmanning.com/category.htm
Milk Beef. Pork. Cotton. Raisins. Potatoes. Even prunes (now dried plums). All have generic or category marketing programs. While the fundamentals of marketing apply, these boards and commissions are truly are a breed apart. In part because of GOT MILK? The government is your boss. Most programs are legislated federally or state level. Thus, the ultimate “boss” is often a government agency. Sworn enemies sit on your board. Consumer attitudes are deeply embedded and extremely difficult to shift. Packaging...
Got Manning? Reigniting Mature Brands & Categories
https://gotmanning.com/reigniting.htm
The world is overrun with highly mature brands and categories. Some are still healthy and growing strongly. But many others are stalled and stagnating. There is a temptation, even among huge, top tier brands, to accept no/slow growth. This is a fatal, self-fulfilling prophesy. Brands, and even entire categories, become obsolete. However, they can be reignited, even resurrected. GOT MILK? A seismic shift in strategic thinking. Provocative, possibly terrifying ideas. People who embrace intelligent risk.
Got Manning? Reigniting Mature Brands & Categories
https://gotmanning.com/imc.htm
The days of going it alone are hereby officially dead. No brand or category, regardless of its dominant, can maximize growth without building strong, resilient and often unexpected alliances. The case history “graveyard” is populated by companies and industries who fought this idea. A keynote speech, “Collaboration Marketing: Building Bridges”, highlights how GOT MILK? Connected with nearly every major food company in the US and how to apply this experience to broad range of brands and categories. Th...
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Advertising insider with an outsider viewpoint.: Got brand potency?
http://adoutsider.blogspot.com/2008/06/got-brand-potency.html
Advertising insider with an outsider viewpoint. Thoughts on advertising from a marketing professional with an audience-driven viewpoint. I had a chance to talk with Jeff Manning, the mind behind the famous "got milk? Today when he presented to the Wichita Chapter of the American Marketing Association. I was luck enough to sit by him during the event, and the branding genius left me with a few nuggets:. 1) We are all brands. 2) Branding is evolving. Posted by John DeCesaro. Wichita, Kansas, United States.
Advertising insider with an outsider viewpoint.: June 2008
http://adoutsider.blogspot.com/2008_06_01_archive.html
Advertising insider with an outsider viewpoint. Thoughts on advertising from a marketing professional with an audience-driven viewpoint. I had a chance to talk with Jeff Manning, the mind behind the famous "got milk? Today when he presented to the Wichita Chapter of the American Marketing Association. I was luck enough to sit by him during the event, and the branding genius left me with a few nuggets:. 1) We are all brands. 2) Branding is evolving. Posted by John DeCesaro. Confused about social media?
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Jeff Manning Marketing - Got Manning Marketing
Welcome to Got Manning? Welcome to Got Manning? Godfather, GOT MILK? Jeff is nationally acclaimed marketing strategist and speaker, specializing in igniting food and beverage brands. He is best known for helping to create GOT MILK? Widely recognized as one of the best known, most influential campaigns in advertising history. American farmers and ranchers are the most overlooked and underserved link in the farm to table marketing model. Jeff Manning. Jeff is a prolific writer. He authored GOT MILK? Jeff h...
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