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Grahame Davidson | All things Marketing etc.

All things Marketing etc.

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Grahame Davidson | All things Marketing etc. | grahamedavidson.com Reviews
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Grahame Davidson | All things Marketing etc. | grahamedavidson.com Reviews

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All things Marketing etc.

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How to convert mind share into market share | Grahame Davidson

https://grahamedavidson.com/2013/05/02/333

All things Marketing etc. How to convert mind share into market share. A recent Brand Awareness study revealed that there are few market leaders and a large pack of followers. The ITSMA Professional Services and Solutions Brand Tracking study. Revealed that in the Consulting and Technology. Retained its position in this ranking for the 11. So then, how do we convert mind share into market share? Of the decision making continuum. A strong brand awareness indicates that, the advertiser has succeeded in...

2

Uncategorized | Grahame Davidson

https://grahamedavidson.com/category/uncategorized

All things Marketing etc. Posts from the ‘Uncategorized’ Category. Why should the enterprise embrace B2B e-Commerce? Welcome to the new utopia of Smarter Cities on. What is the Strategic Value of Sports Marketing? How our memory affects brand choices on. How to convert mind share into market share on. What can Marketers learn from The Boss? The 4 most important trends affecting CMO’s. on. Laquo; Older Entries. Hello and welcome to my blog. My favourite management models. BCG Product Portfolio Matrix.

3

About | Grahame Davidson

https://grahamedavidson.com/about

All things Marketing etc. Hello and welcome to my blog. I hold a view that Marketing is a Science of consumer/client behaviour towards a given set of stimuli and the manifestation of this is the Consumers. Towards the brand. The ultimate measurement of success or failure of what Marketers attempt to achieve largely depends on how Consumers (in B2C) and the Enterprise (in B2B) responds to the Marketing proposition AKA. Please note that the blogs here are entirely my own and does not represent the views of...

4

Social Media – hype or value add to Marketing? | Grahame Davidson

https://grahamedavidson.com/2012/12/17/social-media-hype-or-value-add-to-marketing

All things Marketing etc. Social Media hype or value add to Marketing? At an ANZ Marketing Forum recently, A renowned Marketing academic who delivered the key note address questioned the wisdom of Marketers being over zealous about Social Media. He went on to warn about the dangers of blindly jumping on the Social Media band wagon. As much as this came as a shock wave to some, to others in that audience it was a not so radical statement. However, the main thrust of this blog is this:. Notify me of new co...

5

How our memory affects brand choices | Grahame Davidson

https://grahamedavidson.com/2014/04/02/how-our-memory-works-with-brands

All things Marketing etc. How our memory affects brand choices. Behold the wonder of branding! If you are still with me, this is a big area of consumer behaviour study. Retrieving product information memory begins with the activation of a node (Kardes). However, once one node is activated, other closely related nodes are activated also. Simply stated, activation spreads. I think you get the picture here. I will detail these 3 principles in my next blog due anytime soon. So, literally watch this space.

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Whenever we come across a good blog or two, we like to introduce it to our readers. Grahame has been blogging for a few years on the topic of marketing and the social networking revolution. Here is the link to Grahame's "All Things Marketing etc" blog at grahamedavidson.com. Create a free website. Create your own free website. Start your own free website. A surprisingly easy drag and drop site creator. Learn more.

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Grahame Davidson | All things Marketing etc.

All things Marketing etc. PERSONAL THOUGHTS AND MUSINGS ON MARKETING and MANAGEMENT BY GRAHAME DAVIDSON. Why should the enterprise embrace B2B e-Commerce? Stats aside, what is it that’s driving this huge shift in B2B global trading? High on today’s enterprise agenda is ensuring Chief Procurement Officers (CPO) are building more efficient, compliance driven, effective methods of supply chain management. In deed the move from. Has in large part also been due to the risks associated with. 2 Ardent Partners ...

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