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GREENFIELDPROSPECTS.COM

Greenfield Prospects Marketing and Business Development

A Place to discuss the disciplines of Marketing and Business Development and ideas about how concepts , marketing , sales, money, production, channels and distribution can be used to achieve business success.

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Greenfield Prospects Marketing and Business Development | greenfieldprospects.com Reviews
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A Place to discuss the disciplines of Marketing and Business Development and ideas about how concepts , marketing , sales, money, production, channels and distribution can be used to achieve business success.
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1 welcome
2 greenfields
3 getting it right
4 values
5 next steps
6 gary macgregor
7 tell your friends
8 building
9 the greenfield perspective
10 report abuse
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Greenfield Prospects Marketing and Business Development | greenfieldprospects.com Reviews

https://greenfieldprospects.com

A Place to discuss the disciplines of Marketing and Business Development and ideas about how concepts , marketing , sales, money, production, channels and distribution can be used to achieve business success.

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1

Greenfields - Greenfield Prospects Marketing and Business Development

http://www.greenfieldprospects.com/opportunity

Hard work is just the table stakes. It takes a Greenfield to produce success. A Greenfield is a unique set of circumstances that produce an uncommon opportunity and that positions a business to take maximum advantage. Greenfields are marketed with big ideas. A 'Big Idea" is simply an idea that has legs. An idea that is relevant in a lot of contexts. An idea that doesn't lose its impact the moment it is used a second time.

2

Getting it Right - Greenfield Prospects Marketing and Business Development

http://www.greenfieldprospects.com/opportunity/greenfield-principles

Intimate Knowledge IS a prerequisite. I believe that strategies that work, only work when all. Of the potential challenges are known. This means that relying on experts is often NOT enough. Why do art historians yearn to taste the paintings of the masters? Because they know that to appreciate the impact of the message, they need to understand the environment that it has absorbed. Yes A bit drastic but . Getting it Exactly Wrong. Embrace Complexity, Deliver Simplicity. Engage the Chosen Ones. I have reali...

3

Next steps - Greenfield Prospects Marketing and Business Development

http://www.greenfieldprospects.com/about-me

Innovate. Focus. Challenge. And champion. I've found out that it all boils down to finding the edge. A greenfield where the hard work is just table stakes. Business leaders want clear advantage. Not a precarious edge that relies on current market dominance, the density of white papers or the weight of detail. Clear advantage makes a better job. Is the job. Link-up with me if you have a greenfield view or an opportunity to discuss.

4

Values - Greenfield Prospects Marketing and Business Development

http://www.greenfieldprospects.com/opportunity/greenfield-values

Do the Right Thing. I've discovered that every plan. Sold over and over again. Business partners need to be convinced that it will help their business grow; customers have to believe it is right and fair; the press has to be on-board; everyone has to be singing the same song and even the competition has to hum a little to themselves. I've found that when I stay true to the concepts below my plans are more likely to succeed. I Make Slides for a Living. A Case of Power. Momentum is Front End Loaded.

5

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