greenteamaus.typepad.com
Green Team Australia: Green Team wins ABaF Award
http://greenteamaus.typepad.com/green_team_australia/2010/09/green-team-wins-abaf-award.html
Green Team is a communications agency that awakens brands, positioning them for success in a world that demands responsible business. Since 1993, we have been studying the Awakening Consumer, a powerful and growing group of influencers who are advancing the sustainability movement. To learn more about our process and to see our work click here. Take Melbourne's hippest cultural district, add a balmy summer's eve, fine local food and wines, and a gathering of creative souls. and what do you have?
greenteamglobal.com
LAN Airlines - Case Studies - Green Team Global
http://greenteamglobal.com/work/lan-airlines
LAN Airlines was facing low awareness of the airline and of South America among leisure travelers in North America. The need was therefore clear for an effective leisure communications campaign to address both these issues. 300% more likely to consider flying LAN to South America. LAN Airlines & Columbia Sportswear. LAN Airlines & Vail. Toyota & Audubon. Linblad Expeditions & National Geographic. Coca-Cola & WWF. Jaguar & WCS. Coca-Cola & Walmart. Ecuador & Rainforest Alliance. Johnson & Johnson.
greenteamglobal.com
Coca-Cola & WWF - Case Studies - Green Team Global
http://greenteamglobal.com/work/coca-cola-wwf
Coca-Cola & WWF. WWF was looking for a way to expand its partnership with Coca-Cola, while finding funding for an ambitious global freshwater conservation initiative. Seeing is believing. We suspected if we showed Coca-Cola executives the marketing possibilities of a WWF freshwater sponsorship, they would sign on. 20 million from Coca-Cola for WWF fresh water conservation program sponsorship. 13% water usage at Coca-Cola bottlers. LAN Airlines & Columbia Sportswear. LAN Airlines & Vail. Jaguar & WCS.
greenteamglobal.com
Principality of Monaco - Case Studies - Green Team Global
http://greenteamglobal.com/work/principality-of-monaco
Research shows that most European travelers - both leisure and business - perceive Monaco as intriguing and legendary, but somewhat out of date and out of reach. Green Team created a campaign that capitalized on consumer emotions through the use of vintage-style poster art and typography. It also featured contemporary subjects such as the Monte Carlo Grand Hotel and the Grimaldi Forum, thus making it more relevant and accessible to a new generation of travelers. LAN Airlines & Columbia Sportswear.
greenteamglobal.com
Ecuador & Rainforest Alliance - Case Studies - Green Team Global
http://greenteamglobal.com/work/ecuador-rainforest-alliance
Ecuador & Rainforest Alliance. Ecuador was largely unknown as a tourism destination in North America. In fact, the little that people did know was negative, mostly centered around destructive tourism practices threatening the Galapagos. 76% North American tourism. 200,000 unique web visitors. TIA Odyssey Award for Best Message In Sustainable Tourism. LAN Airlines & Columbia Sportswear. LAN Airlines & Vail. Toyota & Audubon. Linblad Expeditions & National Geographic. Coca-Cola & WWF. Jaguar & WCS.
greenteamglobal.com
Environmental Defense - Case Studies - Green Team Global
http://greenteamglobal.com/work/environmental-defense
In 2003, 75% of Americans were concerned about global warming, but didn’t know how it originated or how they could help. Environmental Defense sought an action-oriented campaign that would break through the information overload and focus on solutions versus problems, the objectives being: get online signatures in support of climate change legislation; provide actionable steps to help people reduce their carbon footprint; raise funds for ongoing communications. 675,000 online petition signatures. Jaguar &...
greenteamglobal.com
LAN Airlines & Columbia Sportswear - Case Studies - Green Team Global
http://greenteamglobal.com/work/lan-airlines-columbia-sportswear
LAN Airlines & Columbia Sportswear. Our client, LAN Airlines, wanted to increase brand awareness and acquire new emails for its database. Partnerships are a great way to reach new audiences, and online sweepstakes is an effective means of data collection. 66,000,000 impressions. 44,929 entries (emails). LAN Airlines & Columbia Sportswear. LAN Airlines & Vail. Toyota & Audubon. Linblad Expeditions & National Geographic. Coca-Cola & WWF. Jaguar & WCS. Coca-Cola & Walmart. Ecuador & Rainforest Alliance.
greenteamglobal.com
The Resource Foundation - Case Studies - Green Team Global
http://greenteamglobal.com/work/the-resource-foundation
Our client, The Resource Foundation, had a website that was cumbersome, and laden with good information that was hard to access. We know that users will lose patience with a challenging website, and content that is hard to find. We developed a new website that completely reorganized the existing content, making the user experience vastly more pleasant. We also revamped the organization's logo and tag line to reflect its new positioning. LAN Airlines & Columbia Sportswear. LAN Airlines & Vail.
