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5 Questions With… Greg Stuart of the Mobile Marketing Association (MMA) |
https://mansavesdog.wordpress.com/2015/01/13/5-questions-with-greg-stuart-of-the-mobile-marketing-association-mma
Views from a guy who loves the business of Media and Advertising. Laquo; Intrusiveness is Dead; Long Live Intrusiveness. 5 Questions With Greg Stuart of the Mobile Marketing Association (MMA). January 13, 2015 by Greg Stuart. Reprinted from Chief Digital Officer. JANUARY 13, 2015. Question 1: How do you define ‘digital strategy’? Tagged Chief Digital Officer. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Shortlist ...
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Greg Stuart |
https://mansavesdog.wordpress.com/author/mansavesdog
Views from a guy who loves the business of Media and Advertising. Http:/ www.gregstuart.com. He and his co-authors’ research reveals that over $112 billion of U.S. advertising spending is wasted and 47% of campaigns analyzed were dead on arrival It begs the question for any marketer, CEO or CFO, how do you know that your advertising doesn’t fall prey to this calamity? Is the current ‘spray and pray’ approach of most advertising really yielding optimal results? Posts by Greg Stuart:. January 13, 2015.
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Getting Closest to Your Consumer – The Revolution of Marketing |
https://mansavesdog.wordpress.com/2014/02/01/getting-closest-to-your-consumer-the-revolution-of-marketing
Views from a guy who loves the business of Media and Advertising. Laquo; Why Should Marketers Care About Mobile Marketing? Welcome to the Age of Innovation (and wealth creation). Getting Closest to Your Consumer The Revolution of Marketing. February 1, 2014 by Greg Stuart. What marketer wants to be closer to their consumer? This is a question I ask in my conference keynotes, and unsurprisingly 95 percent of the audience raises their hands. What marketer doesn’t. Want to be closer to their consumers?
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Intrusiveness is Dead; Long Live Intrusiveness |
https://mansavesdog.wordpress.com/2014/11/02/intrusiveness-is-dead-long-live-intrusiveness
Views from a guy who loves the business of Media and Advertising. Laquo; Welcome to the Age of Innovation (and wealth creation). 5 Questions With Greg Stuart of the Mobile Marketing Association (MMA). Intrusiveness is Dead; Long Live Intrusiveness. November 2, 2014 by Greg Stuart. While George was speaking metaphorically, is there a better way to explain how marketers have approached media channels like TV and radio? But who cares about the consumer, right? You’d think that this state of affairs would be...
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Welcome to the Age of Innovation (and wealth creation) |
https://mansavesdog.wordpress.com/2014/06/13/welcome-to-the-age-of-innovation-and-wealth-creation
Views from a guy who loves the business of Media and Advertising. Laquo; Getting Closest to Your Consumer The Revolution of Marketing. Intrusiveness is Dead; Long Live Intrusiveness. Welcome to the Age of Innovation (and wealth creation). June 13, 2014 by Greg Stuart. Given that Cannes Lions is just around the corner, I wanted to explore the topic of innovation and wealth creation. Basically, the age we are in. Century’s symbol of gainful employment right then and there. That have already transformed not...
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Other Great Posts |
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Views from a guy who loves the business of Media and Advertising. I’ve learned more from Marc Andresseen, than just about anyone. Here’s another example of why. Http:/ blog.pmarca.com/2014/06/13/this-is-probably-a-good-time-to-say-that-i-dont-believe-robots-will-eat-all-the-jobs/. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Every Moment is Mobile.
