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Scott St. Clair :: Branding

http://www.sainted-marketing.com/Branding.html

Branding, of course, subsumes all of the elements of marketing, including industrial design, positioning, advertising, media relations, package design, collateral and so on. Thus, all of the other elements of this site are essentially about branding. Here, though, I wanted to highlight three branding efforts that I managed from the top down. Barnwell Whaley Brand Makeover. The new logo uses carefully optimized type, is in color, emphasizes Barnwell Whaley, is more symmetrical, and has a new tag line whic...

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Scott St. Clair :: Advertising Portfolio

http://www.sainted-marketing.com/Midas/Midas_MAINTrack.html

Midas had long been known for exhaust systems, brakes and other under car services, however, a dramatic reduction in the size of the exhaust market forced Midas and its franchisees to expand the range of services offered to include tires, engine repairs, and maintenance. The competition for the local fleet business, like that for all segments of the auto maintenance and repair market, is fierce. Via our own web site: www.midas-palmcoast.com . The MAINTrack segment of the web site let fleet customers see:.

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Scott St. Clair :: Advertising Portfolio

http://www.sainted-marketing.com/NetSpeak/Collateral/NetSpeak_Collateral.html

When I came to Netspeak, it's marketing communications were very dull. Granted, the company's customer were primarily long distance carriers not consumers, but that was no reason for the company's collateral to be so bland, so I redid it. Here are the results:. MAINTrack Fleet Management System. Midas Fleet Web Site:. Selling services to fleet operators required a unique angle in the competitive and saturated automotive services market. C-Cube DVD White Paper. C-Cube DVD White Paper:.

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Scott St. Clair :: Advertising

http://www.sainted-marketing.com/Advertising.html

Barnwell Whaley Print Ads. These ads ran in the Charleston Regional Business Journal. The ads were designed to be run three at a time on successive pages, which gave us an opportunity to both tell a story and get multiple impressions. The ads are based on the premise that people hire attorneys, not law firms, thus the focus on individual attorneys. Every Problem Looks Like a Nail. ViaTV Videophone Print Ads. These ads ran in a variety of magazines and newspapers nationwide, including. The ads were design...

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Scott St. Clair :: Advertising Portfolio

http://www.sainted-marketing.com/LSI/MIPS_Brochure.html

MIPSet Workstation in a Box. I produced this brochure for LSI Logic's Microprocessor Division to promote their MIPS workstation chip set. It is a tri-fold brochure, which is hard to reproduce on line, so no, the pages aren't different sizes. If I had it to do all over again, I'd keep the workstation in a box concept, but cut way back on the text. More illustration would have been better. I still love the way a tri-fold brochure let's you tell a story with its progressive reveals. Midas Fleet Web Site:.

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Scott St. Clair :: Advertising Portfolio

http://www.sainted-marketing.com/C-Cube/Collateral/DVD_White_Paper.html

C-Cube Microsystem DVD White Paper. DVD: The Coming Revolution in Consumer Electronics. I wrote White Paper and other White Papers for Alex Balkanski, C-Cube's CEO. It makes interesting reading in light of how popular DVD has become since I wrote it in 1996. MAINTrack Fleet Management System. Midas Fleet Web Site:. Selling services to fleet operators required a unique angle in the competitive and saturated automotive services market. C-Cube DVD White Paper. C-Cube DVD White Paper:.

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Scott St. Clair :: About Scott

http://www.sainted-marketing.com/About.html

Most of Scott's business biography is chronicled in his resume, which you can find here. The following provides some pre-history and some notes on his personal interests. He attended college at Cal Poly, San Luis Obispo, initially studying mechanical engineering before switching to his first love, English Literature, in which he obtained a Bachelor of Arts. This academic history, as much as anything, illustrates the dual nature of his interests. In 1989, Scott moved to Silicon Valley to work for LSI Logi...

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Scott St. Clair :: Advertising Portfolio

http://www.sainted-marketing.com/8x8/Ads/8x8_Ads.html

8x8 ViaTV Videophone Print Ads. I produced this series of ViaTV Videophone ads for national print publications, including Good House Keeping magazine, USA Today, the Miami Herald and the NY Times. The ads were produced with Webber Harris Witt, a San Francisco-based ad agency. They were responsible for the graphic design. I contributed concepts and copy. MAINTrack Fleet Management System. Midas Fleet Web Site:. This VoIP pioneer needed a fresh, consumer-like look and feel. I gave it one.

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Scott St. Clair :: Resume

http://www.sainted-marketing.com/Resume.html

G Scott St. Clair. 1530 Ft. Johnson Rd, Apt 1H. Charleston, SC 29412. A capable senior manager with broad marketing, communications, finance and human resources experience across a range of industries, including software, semiconductors, consumer electronics, legal services and retail services. Extensive experience in brand management, new product launch and product management. Excellent problem solving abilities with strong analytic and communication skills. Summerville, South Carolina. Reorganized acco...