blog.guilhermeschmitt.com
GUIs & Gui — Authentic Companies, Better Selves
http://blog.guilhermeschmitt.com/post/120695431486/authentic-companies-better-selves
Thoughts on digital experiences. Authentic Companies, Better Selves. Effective products sell not only their feature list, but also who we’ll become by using them - a better version of our current self. Apple was one of the first tech companies to nail this concept. Their most successful marketing campaigns don’t highlight the specs of a computer, but what you can do with it. “You can also be this better person. Happier, smarter and more efficient - if you buy our product.”. We look for ways to share our ...
blog.guilhermeschmitt.com
GUIs & Gui
http://blog.guilhermeschmitt.com/tagged/ux
Thoughts on digital experiences. Thoughts on (Streaming) Music. My love / hate relationship with music streaming services. I’ve switched between Rdio and Spotify several times in the last couple of years, in the hopes that one of them would be “the ultimate streaming service” and fulfil all my music needs, with no luck. No wonder, I got very excited when I first heard rumours about Apple making their own music streaming service. Just click “Make It Available Offline”. Done. There’s also some great ...
blog.guilhermeschmitt.com
GUIs & Gui
http://blog.guilhermeschmitt.com/tagged/marketing
Thoughts on digital experiences. Authentic Companies, Better Selves. Effective products sell not only their feature list, but also who we’ll become by using them - a better version of our current self. Apple was one of the first tech companies to nail this concept. Their most successful marketing campaigns don’t highlight the specs of a computer, but what you can do with it. “You can also be this better person. Happier, smarter and more efficient - if you buy our product.”. We look for ways to share our ...
blog.guilhermeschmitt.com
GUIs & Gui
http://blog.guilhermeschmitt.com/tagged/wearables
Thoughts on digital experiences. With Material Design Rules, Google Has the Upper Hand on Cross-platform UX. Wrote this piece about my thoughts on Material Design and the rise of universal design languages. Jul 27th, 2015. Living With Smartwatches - A Year With Pebble. A few weeks from now, the Apple Watch. Me - a happy Pebble user. Photo by Livingston Maclake. Smartwatches are all about context - giving you quick glanceable information that is relevant to what you need right now. Going for a run? Smartw...
blog.guilhermeschmitt.com
GUIs & Gui
http://blog.guilhermeschmitt.com/tagged/brands
Thoughts on digital experiences. Authentic Companies, Better Selves. Effective products sell not only their feature list, but also who we’ll become by using them - a better version of our current self. Apple was one of the first tech companies to nail this concept. Their most successful marketing campaigns don’t highlight the specs of a computer, but what you can do with it. “You can also be this better person. Happier, smarter and more efficient - if you buy our product.”. We look for ways to share our ...
blog.guilhermeschmitt.com
GUIs & Gui
http://blog.guilhermeschmitt.com/tagged/sandwich-video
Thoughts on digital experiences. Authentic Companies, Better Selves. Effective products sell not only their feature list, but also who we’ll become by using them - a better version of our current self. Apple was one of the first tech companies to nail this concept. Their most successful marketing campaigns don’t highlight the specs of a computer, but what you can do with it. “You can also be this better person. Happier, smarter and more efficient - if you buy our product.”. We look for ways to share our ...
blog.guilhermeschmitt.com
GUIs & Gui
http://blog.guilhermeschmitt.com/tagged/google
Thoughts on digital experiences. With Material Design Rules, Google Has the Upper Hand on Cross-platform UX. Wrote this piece about my thoughts on Material Design and the rise of universal design languages. Jul 27th, 2015.
blog.guilhermeschmitt.com
GUIs & Gui
http://blog.guilhermeschmitt.com/tagged/cross-platform
Thoughts on digital experiences. With Material Design Rules, Google Has the Upper Hand on Cross-platform UX. Wrote this piece about my thoughts on Material Design and the rise of universal design languages. Jul 27th, 2015.
blog.guilhermeschmitt.com
GUIs & Gui
http://blog.guilhermeschmitt.com/tagged/apple-watch
Thoughts on digital experiences. Living With Smartwatches - A Year With Pebble. A few weeks from now, the Apple Watch. Me - a happy Pebble user. Photo by Livingston Maclake. Smartwatches are all about context - giving you quick glanceable information that is relevant to what you need right now. Going for a run? They can track your stats and inform you along the way. Listening to music on the go? Your smartwatch got you covered. There’s nothing that a smartwatch can do that a smartphone can’t,...Pebble an...
blog.guilhermeschmitt.com
GUIs & Gui
http://blog.guilhermeschmitt.com/tagged/authencity
Thoughts on digital experiences. Authentic Companies, Better Selves. Effective products sell not only their feature list, but also who we’ll become by using them - a better version of our current self. Apple was one of the first tech companies to nail this concept. Their most successful marketing campaigns don’t highlight the specs of a computer, but what you can do with it. “You can also be this better person. Happier, smarter and more efficient - if you buy our product.”. We look for ways to share our ...
SOCIAL ENGAGEMENT