gurugupta.wordpress.com

brandlens.blogspot.com

BrandLens: Top 5 marketing journals

http://brandlens.blogspot.com/2009/07/top-5-marketing-journals.html

Måndag 13 juli 2009. Top 5 marketing journals. Journal of Marketing Education published a list of the most influencial marketing journals in 1997. Many of the listed publications are still prominent. The top 5 voted journals were:. Journal of Marketing Research. Journal of Consumer Research. Journal of the Academy of Marketing Science. See the full list at:. Academy of marketing science. Prenumerera på: Kommentarer till inlägget (Atom). The best marketing metric (so far). How to create a simple brand.

brandlens.blogspot.com

BrandLens: 5 steps to a more effective brand portfolio

http://brandlens.blogspot.com/2009/07/5-steps-to-more-effective-brand.html

Torsdag 16 juli 2009. 5 steps to a more effective brand portfolio. Morgan and Rego have studied how different brand portfolio characteristics influence the firm’s financial performance. Three dependent variables were used in the analysis*. 5 actions to maximize firm’s financial performance, ordered by relevance* :. Market portfolio to a limited number of consumer segments (demographical). Optimize portfolio for high perceived quality. Optimize portfolio for low perceived price (relative to quality).

brandlens.blogspot.com

BrandLens: Product introduction effect x 7

http://brandlens.blogspot.com/2009/07/srinivasan-et-al-have-tested.html

Måndag 13 juli 2009. Product introduction effect x 7. Srinivasan et al have tested the relationship between innovations, advertising and stock returns. Their study concludes:. Regular product introductions can impact stock returns by 0,3%-1%, depending on the innovation level of the product. In contrast, pioneering innovations. Such as the first electric hybrid car) rejoice a stock impact of 4,3%. Advertising product introductions increase the impact on stock return by 0,1%, while advertising. Prenumerer...

brandlens.blogspot.com

BrandLens: How to create a simple brand

http://brandlens.blogspot.com/2009/07/5-steps-to-simple-brand.html

Onsdag 15 juli 2009. How to create a simple brand. A book recommendation from BrandLens is BrandSimple: How the Best Brands Keep it Simple and Succeed. It is an inspiring book with guidelines for anyone who wants to develop the next great brand idea. Most of the key points in it are covered in a summary at Squeezed Books, but the book comes with many examples, so consider a purchase. Prenumerera på: Kommentarer till inlägget (Atom). The best marketing metric (so far). How to create a simple brand.

greatbong.net

May I Hebb Your Attention Pliss Contest 1 | Random Thoughts of a Demented Mind

https://greatbong.net/2010/01/31/may-i-hebb-your-attention-pliss-contest-1

Random Thoughts of a Demented Mind. May I Hebb Your Attention Pliss Contest 1. Posted on January 31, 2010. The contest is now closed]. Here is the first contest for “May I Hebb Your Attention Pliss”. 1 On your blog, provide a link to this page. ( https:/ greatbong.net/book. Embedding the above picture in your blog would be nice but not needed. Make it top 3. No problem. 3 Tag five friends to do the same. 4 Come over to the comment-space of this post and post your blog’s link so I can go and read it.

brandlens.blogspot.com

BrandLens: augusti 2009

http://brandlens.blogspot.com/2009_08_01_archive.html

Torsdag 13 augusti 2009. Stimulate unplanned purchases in-store. Inman et al have tested the relationship between product category, consumer, consumer activities, in-store stimuli and purchase rationality. To drive unplanned purchases. Expose the consumer to as many categories, in-store displays. and aisles as possible – this can be done by placing destination categories (such as milk) in strategic locations. Maximize time spent in store by making the shopping experience pleasant. Focus on female shoppers.

brandlens.blogspot.com

BrandLens: oktober 2012

http://brandlens.blogspot.com/2012_10_01_archive.html

Onsdag 10 oktober 2012. Free your users (at least their creativity). Schreier, Fuchs and Dahl have investigated wether companies that let consumers contribute to innovation are also seen as more innovative. In short, they conclude: yes. Further, they propose four beacons for companies that apply user-driven innovation. Let more users contribute, for more good ideas. Include diverse people, for more diverse ideas. Focus on actual users, for more applicable ideas. Schreier M, Fuchs C, Dahl DW, 2012.

brandlens.blogspot.com

BrandLens: Why hierarchical loyalty programs do not pay off

http://brandlens.blogspot.com/2009/07/why-hierarchical-loyalty-programs-do.html

Måndag 13 juli 2009. Why hierarchical loyalty programs do not pay off. Hierarchical loyalty programs are designed to elevate consumers that meet certain spending criteria. It has been shown that such programs can stimulate purchase intention and firm satisfaction. However, Wagner et al show that it is difficult to justify hierarchical loyalty programs from an ROI-perspective. Inform the consumers about their decline in spending and provide the terms of elevated-status membership. JoM, Vol 73. Why hierarc...

brandlens.blogspot.com

BrandLens: Stimulate unplanned purchases in-store

http://brandlens.blogspot.com/2009/08/stimulate-unplanned-purchases-in-store.html

Torsdag 13 augusti 2009. Stimulate unplanned purchases in-store. Inman et al have tested the relationship between product category, consumer, consumer activities, in-store stimuli and purchase rationality. To drive unplanned purchases. Expose the consumer to as many categories, in-store displays. and aisles as possible – this can be done by placing destination categories (such as milk) in strategic locations. Maximize time spent in store by making the shopping experience pleasant. Focus on female shoppers.