I have not worked with, or met, anyone who is more capable of helping a company find a successful position in the marketplace and then implement on a daily basis. His understanding of consumer research - how to approach it and how to act on it - is strategic, creative, thorough. Kurt is the constant every organization needs. He is a compass, staying the course, through brand.
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Guts Branding | gutsbranding.blogspot.com Reviews
https://gutsbranding.blogspot.com
I have not worked with, or met, anyone who is more capable of helping a company find a successful position in the marketplace and then implement on a daily basis. His understanding of consumer research - how to approach it and how to act on it - is strategic, creative, thorough. Kurt is the constant every organization needs. He is a compass, staying the course, through brand.
gutsbranding.blogspot.com
Guts Branding: May 2011
http://gutsbranding.blogspot.com/2011_05_01_archive.html
Monday, May 9, 2011. What's the Most Dangerous Word in Brand? What does Boulevard Brewing Company, a Kansas City-based micro brewery, now have in common with Coors and Swisher Motor Company, a client of mine in the late 1990s? All three are examples of the most dangerous word in brand. Coors did it with Rocky Mountain Spring Water. Swisher, a mower company, with barbeque grills. Where are those products today? Now, Boulevard Brewing has introduced Pale Ale Mustard. Why am I now making mustard? The motiva...
Guts Branding: January 2011
http://gutsbranding.blogspot.com/2011_01_01_archive.html
Monday, January 10, 2011. The New Colors of Brand Success: Black and White. One of my favorite brands, Southwest Airlines, continues it's brilliant assault on the airline industry. First, it was no bag fees. Now, it's no ticket change fees. Fish in a barrel. So, where is the first place you should look? Not at your competitors but inside them to see their true colors. Take Bing. It's lumping all search engines into the "cluttered and confusing" category. How? By reinventing (and a new use for) the wheel,...
Guts Branding: What American Airlines Needs Now is Brand-ness
http://gutsbranding.blogspot.com/2011/11/what-american-airlines-needs-now-is.html
Tuesday, November 29, 2011. What American Airlines Needs Now is Brand-ness. By now you've probably heard American Airlines has landed in bankruptcy. While it circled overhead longer than most of it's domestic brethren, it's finally landed on runway 11. Chapter 11 that is. But AA's decent into bankruptcy really shouldn't come as a surprise. Just listen to it's CEO:. Http:/ money.cnn.com/2011/11/29/news/companies/american airlines bankruptcy/index.htm? But it doesn't sound like it will be "business as usua...
Guts Branding: October 2009
http://gutsbranding.blogspot.com/2009_10_01_archive.html
Monday, October 26, 2009. Two Brands, Different Decisions. A former television news media client of mine just recently switched Internet Service Providers. It got a cheaper deal. Hey, who isn't looking to save a buck where they can in this economy. Wanna guess what happened when the masses came looking for late-breaking developments on its Web site? A door slammed in their faces. A "do not" enter sign. A broken promise. Wanna guess what information-hungry consumers probably did next? We're about public p...
Guts Branding: June 2010
http://gutsbranding.blogspot.com/2010_06_01_archive.html
Monday, June 21, 2010. Southwest Airlines: Oh Yeah, It's SO On! Southwest Airlines continues to be the darling of domestic airline brands and the apple of my eye because it continues to be the perfect storm of business model and brand model. For a little perspective, Southwest has never strayed from it's low fares, no frills, lots of fun image. All it's done is produce 37 consecutive years of profitability. How many other airlines can say that? So, what does Southwest do for an encore? CBS doesn't repurp...
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Gutsbräu Hell, Ingolstadt - Home
Das Gutsbräu Oberhaunstadt Hell. Brauchtum, Handwerkskunst und viel Liebe zum Bier das sind die Zutaten, die man neben Hopfen, Malz und Wasser braucht, um ein außergewöhnliches Bier zu brauen. Ein Stück bayrisches Lebensgefühl. Beste ursprüngliche Zutaten mit Liebe verarbeitet - der Schlüssel einzigartigen Geschmacks. Holt Euch ein Stück Heimat nach Hause. Unser Gutsbräu Hell in der traditionellen, urigen Bierflasche trifft mit seinem nostalgischen Auftritt perfekt den aktuellen Zeitgeist und ist Ausdruc...
Gutsbräu Straßkirchen
Sehr geehrte Gäste,. Leider kann wegen der Insolvenz des Pächters Wolfgang Saller zur Zeit im Gutsbräu Straßkirchen kein normaler Gastbetrieb stattfinden. Die Podiumsdiskussion der PNP mit den drei Bürgermeisterkandidaten am 07.März und der Starkbieranstich der CSU mit Bäff Piendl am 08.März finden jedoch statt. Für die Bewirtung an diesen beiden Abenden ist gesorgt. Anfragen zum Bierverkauf außer Haus können Sie per Email an info@gutsbraeu.de.
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Guts Branding
Tuesday, November 29, 2011. What American Airlines Needs Now is Brand-ness. By now you've probably heard American Airlines has landed in bankruptcy. While it circled overhead longer than most of it's domestic brethren, it's finally landed on runway 11. Chapter 11 that is. But AA's decent into bankruptcy really shouldn't come as a surprise. Just listen to it's CEO:. Http:/ money.cnn.com/2011/11/29/news/companies/american airlines bankruptcy/index.htm? But it doesn't sound like it will be "business as usua...
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Gutsbrennerei Joh. B. Geuting e.K.: Home
Die Gutsbrennerei Joh. B. Geuting kann auf eine 175 - jährige Brennereitradition zurückblicken. Geutings Korn ist Qualität die Kenner zu schätzen wissen. Langjährige Brennerfahrung, hochwertiger sonnengereifter Weizen und Darrmalz sowie die Verwendung von kristallklarem Brunnenwasser sind die Voraussetzung für den typischen, unverkennbaren und herausragenden Charakter unserer Spirituosen! Gutsbrennerei Joh. B. Geuting e.K.
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