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Edrington Super Premium - Guy & Co

http://guyco.co.uk/work/edrington-super-premium

Rapid test market cycles for a pioneering new whiskey. Our creative system, Guy and Co-creation, has been at full tilt over the past few months supporting the testing of new premium brands for global distillers, Edrington. Guy and Co-creation is designed to sync with world-class innovation system, Innovation Engineering , and is supporting Brain Brew Distilling – a collaboration between Edrington and the Eureka! With a mantra of ‘ fail fast, fail cheap. March 1st, 2017. New Town, New Thinking.

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The Herald - Guy & Co

http://guyco.co.uk/work/the-herald

Encouraging Scottish readers to ‘Have an Opinion’. As one of Scotland’s most read and respected titles, The Herald is buckling the trend in declining newspaper sales, but needed a confident and distinct positioning to consolidate its print and digital offering and maintain market share. We were delighted for it to have won Best Press Campaign at the 2015 Scottish Creative Awards. February 2nd, 2016. New Town, New Thinking. Edinburgh, EH2 2PJ. 44 (0) 131 243 3898. Have a look around.

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Scottish Fine Soaps - Guy & Co

http://guyco.co.uk/work/the-scottish-fine-soaps-company-2

Seducing bath and beauty shoppers with a contemporary Scottish brand. Late 2013 we set out to create a seductive new global brand in bath and beauty from Scotland; laying a foundation for this jewel of a Scottish business to achieve its ambitious 5-year plan. We’ve put the consumer at the heart of the brand, new collections and communication planning. Brave and considered strategic decisions and a streamlined innovation process are providing the seismic shift to rapidly scale this business.

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BESA - Guy & Co

http://guyco.co.uk/work/besa

Putting members at the heart of a trade association. The rebrand of leading trade association, BESA, needed to go way beyond a new name and look. It needed to signal a true member-driven approach to demonstrate value and relevance amid increased competition in the market. We wrote a purposeful proposition and creatively leapt to ‘membership means more’ – putting members at the heart of communications and using them in case studies to voice what they value from their membership. February 4th, 2016.

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Royal London - Guy & Co

http://guyco.co.uk/work/royallondon

Back in the game with Income Protection from Royal London. Appointed as a roster agency for Royal London in 2016 we got straight to work creating a campaign for their new and improved Income Protection offering which could be flexed across both an adviser and consumer audience. Our campaign needed to increase market share by educating advisers about the improved product and key benefits whilst helping them overcome client objections with client-friendly tools and information. August 15th, 2016.

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Ladbrokes - Guy & Co

http://guyco.co.uk/work/ladbrokes

Backing Scottish Football with Ladbrokes. We’ve kicked off an integrated promotion for Ladbrokes, as activation agency for their SPFL title sponsorship. The ‘Win a place at the #TrophyPresentation’ promotion asks fans to take a picture with the trophy display in-shop and upload to www.trophypresentation.com. For their chance to present one of the trophies – the ultimate prize for any Scottish football fan. November 20th, 2015. New Town, New Thinking. Edinburgh, EH2 2PJ. 44 (0) 131 243 3898.

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Caledonia Best - Guy & Co

http://guyco.co.uk/work/caledonia-best

Using sponsorship and creativity to build brand equity. With Scotland’s strong performance at the 2015 Rugby World Cup and a growing fan base, it’s the perfect time to back blue. So Caledonia Best were well positioned with their sponsorship of the national squad. But in a cluttered sponsorship environment, we had to work their sponsorship harder to grow market share in the Scottish ale category. Our proposition married Scottish authenticity, provenance and pride to celebrate the best of Scotland:.

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Albert Bartlett - The Martian - Guy & Co

http://guyco.co.uk/work/albert-bartlett-the-martian

Albert Bartlett - The Martian. Engaging shoppers with an out-of-this-world film partnership. In a low engagement category like fresh produce, brands have to work hard to engage shoppers. Hollywood sci-fi blockbuster, The Martian,. Provided the perfect partnership opportunity for potato supplier Albert Bartlett, with Matt Damon growing potatoes to survive on Mars. Albert Bartlett – The Martian. February 2nd, 2016. New Town, New Thinking. Edinburgh, EH2 2PJ. 44 (0) 131 243 3898. Have a look around.

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Brugal Papá Andrés - Guy & Co

http://guyco.co.uk/work/brugal-papa-andres

Dominican rum craftsmanship, Spanish artistry,. Scottish creativity, global ambition. How does a limited edition $1,500 luxury rum start a conversation with millions of Brugal. Drinkers around the world? We helped bring together Brugal’s youngest ever Master Blender, Jassil Villaneuva Quintana, and renowned international designer, Javier Mariscal, to celebrate the art of rum. April 1st, 2015. New Town, New Thinking. Edinburgh, EH2 2PJ. 44 (0) 131 243 3898. Have a look around.

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Albert Bartlett - Frozen - Guy & Co

http://guyco.co.uk/work/albert-bartlett-2

Albert Bartlett - Frozen. Transferring the goodness of a fresh produce brand into frozen. With their reputation as the UK’s biggest supplier of fresh potatoes, Albert Bartlett’s leap into frozen potatoes and chips, amongst a convenience-craving nation, was a sensible one. But there were a host of consumer barriers to overcome: unhealthy, lower quality and ‘not for me.’. Creatively we married the quality credentials of their fresh range with the convenience of frozen food:. Albert Bartlett – Frozen.