GWINNUPCOMMUNICATIONS.COM

ohiocreatives.com

Toledo Advertising Agency, Toledo Graphic Design, Toledo Advertising Agencies

http://www.ohiocreatives.com/Toledo-Advertising/Toledo_Advertising.html

Toledo Ohio Creative Directory of Advertising Agencies, Graphic Design, Public Relations, Photography Studios. The Toledo Ohio Creative Directory is intended to be a directory of every Advertising Agency, Graphic Design, Public Relations, Web Development, Illustrator, and Photography related company in the Toledo Ohio area. If you know of a company that belongs on this site, please let up know. This site is still being developed but will someday be THE most complete source for Ohio Creatives. C&A Signs a...

jeffreygwinnup.net

email campaigns

http://www.jeffreygwinnup.net/Branding.html

In 2008, Therma-Tru conducted a brand identity workshop with marketing, executive, and agency associates. The findings indicated that the brand had lost some luster and needed visual and messaging improvements to reach new and upcoming generations to promote the long-term health and awareness of the brand. Here is the intrepretation that I led with my internal creative team, management, and our agency partner that was applied to 2009 and 2010 marketing materials.

jeffreygwinnup.net

Gwinnup Communications

http://www.jeffreygwinnup.net/index.html

Customer Relation Management (CRM). E-Marketing and Social Media. Industries: Automotive parts; industrial supplies; distributors; firefighting equipment; building materials; franchise organizations; and marketing communications. Find out more about me on LinkedIn.

jeffreygwinnup.net

e-commerce sites

http://www.jeffreygwinnup.net/E-commerceSites.html

Premier Farnell, IPD North America, required an e-commerce site for a new test market for the Premier Fastener product line. I led the development of a product line catalog with a corresponding e-commerce site. I also led efforts for seasonal promotional product e-stores at Proforma and facilitated the efforts to develop a small parts store for consumers and builders at Therma-Tru. Here is an example of the Premier Fastener e-commerce site.

jeffreygwinnup.net

Gwinnup Communications

http://www.jeffreygwinnup.net/VideoProduction.html

Therma-Tru had improved installation techniques and required completely new videos for installation, staining application and trouble shooting. I led the production of these videos in 2008 targeting professional contractors and dealers in the preferred installation techniques, staining application for a new and improved stain (Same Day stain) as well as an updated trouble shooting video. Here are a couple of examples. Replaced an outdated installation video. Included improved installation techniques.

jeffreygwinnup.net

email campaigns

http://www.jeffreygwinnup.net/emailcampaigns.html

While at Proforma, I developed email campaigns for the franchise development department as well as individual franchise owners. The strategy behind the email campaigns for the franchise development department was to drive prospective leads to webinars about Proforma franchising opportunities. Franchise specific emails targeted either customer or prospect lists for individual franchise owners and often followed or supported other marketing campaigns. Here are a couple of examples.

jeffreygwinnup.net

Gwinnup Communications

http://www.jeffreygwinnup.net/Websites.html

The following illustrations and bullet points represent the strategic changes for the Therma-Tru website. Launched in 2002 with overall traffic averaging 90k visits per month for 2005. Static content for both navigation and site architecture. No business category or consumer segmentation. Trade portion of website was very generic with no content for specific trade channels, distributor, dealer, contractor or architect. Limited site search abilities that resulted in very broad results. Product pages are d...