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FMCG Gyaan and then some

FMCG Gyaan and then some. Sunday, December 30, 2012. Working With Numbers - Part 4. This is the final part of the series. Please read the earlier parts before going through this post or it won't make sense. Links below:. Working with Numbers - Part 1. Working with Numbers - Part 2. Working with Numbers - Part 3. Working with Numbers – Part 4. This post shall cover how to marry all 3 sources together and to work towards aligning marketing strategies and actions to grow everywhere. Figure out what is the v...

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FMCG Gyaan and then some | gyaanokplease.blogspot.com Reviews
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FMCG Gyaan and then some. Sunday, December 30, 2012. Working With Numbers - Part 4. This is the final part of the series. Please read the earlier parts before going through this post or it won't make sense. Links below:. Working with Numbers - Part 1. Working with Numbers - Part 2. Working with Numbers - Part 3. Working with Numbers – Part 4. This post shall cover how to marry all 3 sources together and to work towards aligning marketing strategies and actions to grow everywhere. Figure out what is the v...
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FMCG Gyaan and then some | gyaanokplease.blogspot.com Reviews

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FMCG Gyaan and then some. Sunday, December 30, 2012. Working With Numbers - Part 4. This is the final part of the series. Please read the earlier parts before going through this post or it won't make sense. Links below:. Working with Numbers - Part 1. Working with Numbers - Part 2. Working with Numbers - Part 3. Working with Numbers – Part 4. This post shall cover how to marry all 3 sources together and to work towards aligning marketing strategies and actions to grow everywhere. Figure out what is the v...

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FMCG Gyaan and then some: Working With Numbers - Part 4

http://gyaanokplease.blogspot.com/2012/12/working-with-numbers-part-4.html

FMCG Gyaan and then some. Sunday, December 30, 2012. Working With Numbers - Part 4. This is the final part of the series. Please read the earlier parts before going through this post or it won't make sense. Links below:. Working with Numbers - Part 1. Working with Numbers - Part 2. Working with Numbers - Part 3. Working with Numbers – Part 4. This post shall cover how to marry all 3 sources together and to work towards aligning marketing strategies and actions to grow everywhere. Figure out what is the v...

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FMCG Gyaan and then some: May 2012

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FMCG Gyaan and then some. Thursday, May 17, 2012. Glossary of basic sales terms. I should have probably written this first, but better late than never. I have received a lot of feedback, and most people have said that a glossary of sales terms should be included – so here it is! The response to the blog has been overwhelming, please continue sharing and giving in your inputs – Thanks for your encouragement! These are sales from the company to the distributor. Trade schemes are of two types:. Value Purcha...

3

FMCG Gyaan and then some: A day in the life of an ABM

http://gyaanokplease.blogspot.com/2012/09/a-day-in-life-of-abm.html

FMCG Gyaan and then some. Monday, September 17, 2012. A day in the life of an ABM. So this next post is written by Anupriya Singhal. Who is currently the Regional Brand Manager for Lux South Asia with Unilever. She has worked with L'Oreal in the past (which is where I met her) and Heinz and GCPL across sales and marketing and has been kind enough to write on the blog - so do read! Its a brief introduction to marketing, what the function entails etc. 1 Marketing is all about making ads. So it is now a tru...

4

FMCG Gyaan and then some: Understanding Price Calculation & Trade Schemes in FMCG

http://gyaanokplease.blogspot.com/2012/07/understanding-price-calculation-trade.html

FMCG Gyaan and then some. Friday, July 6, 2012. Understanding Price Calculation and Trade Schemes in FMCG. Time to absorb some basics on FMCG Pricing and Trade Schemes – something that prominently differentiates FMCG from other sectors and yet something that was unfortunately left out in our B-School Curriculum. Before we get into the mathematics part of it, let us re-visit the flow of goods from one layer to the other in the FMCG framework - This will be explained in detail in the next blog post. Assumi...

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FMCG Gyaan and then some: November 2012

http://gyaanokplease.blogspot.com/2012_11_01_archive.html

FMCG Gyaan and then some. Thursday, November 15, 2012. Working with Numbers - Part 2. Part 2 of Anupriya's 3 part series! As always, t hanks a lot :). For Par t 1 click here. My first post covered the various sources of data that we have access to or use as marketers. Now I will dig deeper into 2 sources - Internal Numbers and Nielsen and most importantly how to tie them together. For simplicity sake for this entire piece we will assume Primary Sales = Secondary Sales. Volume and Value growth. By SKU/Var...

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FMCG Gyaan and then some

FMCG Gyaan and then some. Sunday, December 30, 2012. Working With Numbers - Part 4. This is the final part of the series. Please read the earlier parts before going through this post or it won't make sense. Links below:. Working with Numbers - Part 1. Working with Numbers - Part 2. Working with Numbers - Part 3. Working with Numbers – Part 4. This post shall cover how to marry all 3 sources together and to work towards aligning marketing strategies and actions to grow everywhere. Figure out what is the v...

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