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Product is cake, growth is icing | Aaron Ginn's Thoughts
http://www.aginnt.com/post/100510200860/product-is-cake-growth-is-icing
Product is cake, growth is icing. I was at a party and an early-stage entrepreneur inquisitively asked me how I would describe growth. In the midst of a bustling party, I knew I needed to keep it short. Despite being paleo, the immediate idea that came to mind was that growth is like a cake. Cake is like the product. Icing is your growth strategies. This is what growth does to a product. It adds that extra kick that motivates users to tell their friends and stick around. It helps an already solid...In on...
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