hammock-university.com
Merchant Accounts
http://www.hammock-university.com/course/merchant_accounts.htm
A merchant account allows you to accept credit cards. You will want this if you don't already have an account. Signup with PayPal by clicking on the following graphic. Echo - Gregory Cooper 800-233-0406 Ext: 3104 email. Also referred by Zoovy.com, httpme and Hood River WaterPlay. Call Bob Israel at (800) 397-0707 or e-mail him at bisrael@innovativemerchant.com. Be sure to tell 'em that Scott See sent you. I recommend asking the companies listed on the gateway page. J Hammock and Associates, LLC.
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Goals you should strive for
http://www.hammock-university.com/course/index.html
Goals: Back to the basics. Two most important things your ad should do. Unique Selling Proposition or Leveragable Competitive Advantage. What need do you fill, or what value do you provide? What a viewer should see if they visit your site for less than two seconds. Call to Action. What do you want the viewer to do next? Test your web site. I know half the money I spend on advertising is wasted, but I can never find out which half. John Wanamaker, (1838-1922). Find some web-sites that do a bad job of comm...
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Link Popularity
http://www.hammock-university.com/course/marketing/link_popularity.htm
The two best ways to increase your link popularity are to send out press releases, and to work the phone. Getting on industry portals is also good because of the relevancy to your industry. Check your log analyzer frequently to see what sites people are coming from. If your web host doesn't provide a log analyzer, then switch to a web host that does. It's extremely important o have a log analyzer. It will tell you things like. How many visitors you are getting. What sites they're coming from.
hammock-university.com
Internet Marketing
http://www.hammock-university.com/course/marketing
A web-site is no more than a marketing tool. If you don't incorporate it in everything you do, you're missing opportunities. All too many web-sites are like a brochure that never gets distributed. A successful web-site is integrated into every aspect of the company. Signage on your car/van. Web-site address appears on EVERY piece of paper you print. (Business Cards, Letters, Brochures, Signs, and so on.). Every press release should direct people to your web-site. The list is nearly endless.
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Shopping Carts
http://www.hammock-university.com/course/shopping_carts.htm
A shopping cart gathers order information and then passes it on to a gateway. The Internet equivalent to a credit card swipe machine. The gateway passes the information to your merchant account. That deposits the money into your bank. Gathers info and sends it to the gateway. Receives order information and sends it to your merchant account. Processes the information and authorizes the transfer of money into your bank. Offsite (Hosted, ASP) Shopping Carts. Or https:/ www.ecartsoft.com. This is a free shop...
hammock-university.com
Pay Per Click programs
http://www.hammock-university.com/course/marketing/ppc.htm
There is a shortcut to getting traffic to your website. It's not free, but it's definitely worth trying. By signing up with two pay-per-click programs, you can buy visibility with the top six search engines that account for 80-90% of all search activity. You can be featured as a sponsor on Google, Yahoo, MSN, AOL, Alta Vista, and Lycos. Here are some examples:. Strawberry Mt. Salon. J Hammock and Associates. To get started,. Visit www.google.com. And click on See your message here. What is your goal?
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E-Commerce course at Hammock University
http://www.hammock-university.com/course/goals.htm
Determine your unique selling proposition (USP). Grab the reader's attention with a killer headline. Solve your reader's biggest problem. Include a strong guarantee. A web site is a tool, it's a means to and end, not an end in and of itself. Therefore, you need to be clear what you want your web site to do for you. Print out this form and fill out. This is a form that asks you a few questions you should wrestle with before you begin on your site. J Hammock and Associates, LLC. Have a competitive advantage.
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Gateways
http://www.hammock-university.com/course/gateways.htm
The online equivalent of the credit card swipe machine. Once you have a merchant account, you will need the services of a gateway. PayPal is an exception. PayPal bundles merchant account and gateway services together. Not all merchant accounts work with all gateways. A question you must ask a prospective merchant account company is what gateways they support. Http:/ www.modernauthorize.com/us/pricing.php. Relatively inexpensive. Worth checking out. Http:/ www.cybercash.com/. Newport Beach, CA 92660.
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The basics of marketing
http://www.hammock-university.com/course/marketing/basics.htm
Goals: Back to the basics. Two most important things your ad should do. Unique Selling Proposition or Leveragable Competitive Advantage. What need do you fill, or what value do you provide? What a viewer should see if they visit your site for less than two seconds. Call to Action. What do you want the viewer to do next? Test your web site. I know half the money I spend on advertising is wasted, but I can never find out which half. John Wanamaker, (1838-1922). Find some web-sites that do a bad job of comm...
hammock-university.com
Spam
http://www.hammock-university.com/course/marketing/spam.htm
Spam will only make you enemies. See discussion on Opt-in E-mail. 800-654-2002 509-493-2296 1099 Snowden Road White Salmon, WA 98672 U.S.A. J Hammock and Associates, LLC. Have a competitive advantage. What is your goal? ASP or Hosted Solutions. Starting with a template. Pay Per Click Advertising. Write a Business Plan.
