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Goals you should strive for
http://www.hammock-university.com/course/index.html
Goals: Back to the basics. Two most important things your ad should do. Unique Selling Proposition or Leveragable Competitive Advantage. What need do you fill, or what value do you provide? What a viewer should see if they visit your site for less than two seconds. Call to Action. What do you want the viewer to do next? Test your web site. I know half the money I spend on advertising is wasted, but I can never find out which half. John Wanamaker, (1838-1922). Find some web-sites that do a bad job of comm...
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Link Popularity
http://www.hammock-university.com/course/marketing/link_popularity.htm
The two best ways to increase your link popularity are to send out press releases, and to work the phone. Getting on industry portals is also good because of the relevancy to your industry. Check your log analyzer frequently to see what sites people are coming from. If your web host doesn't provide a log analyzer, then switch to a web host that does. It's extremely important o have a log analyzer. It will tell you things like. How many visitors you are getting. What sites they're coming from.
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Google Adwords: Campaign management
http://www.hammock-university.com/course/marketing/GoogleAdwords.htm
Control Center for scott@hammock.net. View / Edit Campaigns. J Hammock and Associates, LLC. Report for Sep 21, 2002 to Apr 21, 2003. Full Report (14 kb). Ad Text (2 kb). J Hammock and Associates, LLC. USD $5.00 daily budget limit. Create new Ad Group with new keywords. Cultural Training, Japan. Doing business in Japan requires. Specialized training for success. Clickthrough Rate: 0.4%. Average cost-per-click: USD $0.26. Current maximum cost-per-click: USD $0.40. Modify Price or Keywords. Dual currency, D...
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Internet Marketing
http://www.hammock-university.com/course/marketing
A web-site is no more than a marketing tool. If you don't incorporate it in everything you do, you're missing opportunities. All too many web-sites are like a brochure that never gets distributed. A successful web-site is integrated into every aspect of the company. Signage on your car/van. Web-site address appears on EVERY piece of paper you print. (Business Cards, Letters, Brochures, Signs, and so on.). Every press release should direct people to your web-site. The list is nearly endless.
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Pay Per Click programs
http://www.hammock-university.com/course/marketing/ppc.htm
There is a shortcut to getting traffic to your website. It's not free, but it's definitely worth trying. By signing up with two pay-per-click programs, you can buy visibility with the top six search engines that account for 80-90% of all search activity. You can be featured as a sponsor on Google, Yahoo, MSN, AOL, Alta Vista, and Lycos. Here are some examples:. Strawberry Mt. Salon. J Hammock and Associates. To get started,. Visit www.google.com. And click on See your message here. What is your goal?
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E-Commerce course at Hammock University
http://www.hammock-university.com/course/goals.htm
Determine your unique selling proposition (USP). Grab the reader's attention with a killer headline. Solve your reader's biggest problem. Include a strong guarantee. A web site is a tool, it's a means to and end, not an end in and of itself. Therefore, you need to be clear what you want your web site to do for you. Print out this form and fill out. This is a form that asks you a few questions you should wrestle with before you begin on your site. J Hammock and Associates, LLC. Have a competitive advantage.
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Gateways
http://www.hammock-university.com/course/gateways.htm
The online equivalent of the credit card swipe machine. Once you have a merchant account, you will need the services of a gateway. PayPal is an exception. PayPal bundles merchant account and gateway services together. Not all merchant accounts work with all gateways. A question you must ask a prospective merchant account company is what gateways they support. Http:/ www.modernauthorize.com/us/pricing.php. Relatively inexpensive. Worth checking out. Http:/ www.cybercash.com/. Newport Beach, CA 92660.
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The basics of marketing
http://www.hammock-university.com/course/marketing/basics.htm
Goals: Back to the basics. Two most important things your ad should do. Unique Selling Proposition or Leveragable Competitive Advantage. What need do you fill, or what value do you provide? What a viewer should see if they visit your site for less than two seconds. Call to Action. What do you want the viewer to do next? Test your web site. I know half the money I spend on advertising is wasted, but I can never find out which half. John Wanamaker, (1838-1922). Find some web-sites that do a bad job of comm...
hammock-university.com
Spam
http://www.hammock-university.com/course/marketing/spam.htm
Spam will only make you enemies. See discussion on Opt-in E-mail. 800-654-2002 509-493-2296 1099 Snowden Road White Salmon, WA 98672 U.S.A. J Hammock and Associates, LLC. Have a competitive advantage. What is your goal? ASP or Hosted Solutions. Starting with a template. Pay Per Click Advertising. Write a Business Plan.
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Newsletters
http://www.hammock-university.com/course/marketing/newsletter.htm
E-mailing your house list is the most cost effective form of marketing you will ever do. If you do nothing else, you need to keep in touch with your existing customers. It's much cheaper to keep a customer than it is to attract a new one. See discussion on conversion costs. NEVER MISS AN OPPORTUNITY TO GET SOMEONE'S E-MAIL. The following form captures your email address and then subscribes you to a business opportunity newsletter from www.save-and-make-money.com. Or www.2samm.com. 800-654-2002 509-493-22...
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